Organization structure and function 7 SECTION 28 Pestle analysis 8 SWOT analysis 9 Explaining how strengths and weaknesses interrelate with external macro factors 11 CONCLUSION 12 REFERENCES 13 INTRODUCTION Business and business environment is the collection of micro and macro factor that affect internal as well as external environment of the company. This type of business are divided into three types which are as mention below: Profit: This type of business are run in private sector and in UK, it occupy the highest market share with