Business and Business Environment Assignment Solved - McDonald’s
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Added on 2020-10-23
Business and Business Environment Assignment Solved - McDonald’s
Added on 2020-10-23
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Business and Business Environment
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1P1. Covered in PPT................................................................................................................1P2. Covered in PPT................................................................................................................1P3. Covered in PPT................................................................................................................1P4. The positive and negative impact of macro environmental factors on the businessoperations with example.........................................................................................................1P5. Internal and externals analysis of organisation to identify their strengths and weaknesses.4P6. Interrelation of strengths and weakness with external macro factors..............................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONBusiness environment includes all internal factors and external factors that directly andindirect affect the business organisation. Internal factors can be control by company like valuesystem, organisation structure on the other hand external factor can't be control by company suchas economic factor, technology change, political and legal factors. Business environment helps toidentify opportunities of business and improve overall performance.Present report based on different types and purpose and legal structure of public, private,voluntary and small medium enterprises. Further, size and scope of different companies such asNHS, MacDonald company, welcome trust and smith brother small medium enterprise. Thisreport will also cover the interrelationship of strengths and weaknesses of the company withmacro external factors.P1. Covered in PPTP2. Covered in PPTP3. Covered in PPTP4. The positive and negative impact of macro environmental factors on the business operationswith example.There are various factors which directly affect the business operations through whichbusiness is sis either able to work smooth or fail to achieve the desired target. Organisation mustconsider all the factors before entering into the operation process and consider the positive andnegative effect of all the factors to meet the organisation with macro factors and to workeffectively and efficiently. McDonald’s have to identify all the threats and opportunities based onthe macro environment of business which is pertained to political, economical, environmental,social, legal factors (PESTLE) analysis. It is explained below:-Political factorsMcDonald’s require to respond all the political laws and issues in many countries wherethey working. They are required to comply with the health and hygiene rules and regulations soto prevent the customers from any dissatisfaction.(Arndt, 2007). These fast food restaurant are inunder the government pressure to follow all the rules related to health safety. Governmentintervention in the business determines the rate and path of the business development.1
Positive impactDue to the government interventions McDonald’s and other companies remain liabletowards the health safety of the public which is contribution towards the society.Government rules bind the company to work in true and fair manner.These regulation will help McDonald’s to create its brand value among large region ofthe customers.Negative impactThe guidelines of the government regarding diet and health disrupts the company whichaffects their performance(Hamilton and Webster, 2018). McDonald’s operates globallyand the government intervention will make it difficult for the company to trade andperform, efficiently as the pressure of government subjected to the matter of criticismrelation to the effects of their products ion the consumer's health.Economic factors- It pertains the economic conditions and trends of the macro environment which affect theoperation of the McDonald’s. Economic changes directly or indirectly affect the completebusiness and their performance(Hillary ed., 2017). The global, regional, local economiesinfluence the business. Economic factors includes changes in growth rates, foreign exchangerates, inflation, interest rates, all these changes have direct impact on trading of their businesswith different countries.Positive impactFavourable changes in interest rates, growth rates will help the company to grow andfurther development. Slow but stable growth of developed countries will also help theMcDonald’s to enhance their sales volume which resulting in higher returns.Rapid growth of developed countries encourage McDonald’s to start their new venturesin more areas which ultimately increase the customer retention.Negative impact Slowdown of the country's economy will then affect the organisation in adverse way.Economic recession will lead McDonald’s employees to leave the jobs due to low incomedistribution Social factors-2
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