Positive and Negative Impact of Business Environment

BUSINESS
ENVIRONMENT
TASK 3 &4

Content
Introduction
Positive and negative impact of environment
Internal and external analysis of organisations
Interrelationships of strengths and weakness with
external factors
References

Introduction
Environment in which a business enterprise execute all its
commercial operations is known as business environment.
This is a combination of various internal and external elements
which largely affect the activities of an enterprise.

Positive and negative impact of environmentPositive and negative impact of environment
In a business environment there are various factors which
impact the functioning of the company. There are some
external elements which can influence the growth of
NatWest bank because they have less control so the bank
needs to conduct a PESTLE analysis to identify those
factors.

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Political Factor: Banking sector largely get impacted from the
various decisions made by the government of UK. They can
put certain regulations like in year 2009 banks saw crisis as
government put imposed regulations.

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Economic Factor: It can impact them in both negative as well as
in positive manner. Economic factors like inflation rate, fiscal
policy, interest rate, country's GDP and etc. are some of them.
Any change in these could uncertainty in the business.
Social Factors: Lifestyle of the individual defines this element.
Natwest should bring services through taking care of the needs
of people.