This document provides an overview of the types and purposes of organizations in the business environment. It discusses the impact of external and internal factors on organizational performance. The document also includes a case study of Tesco, a British multinational retailer.
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 LO1..................................................................................................................................................3 P1: Types and purposes of organizations....................................................................................3 P2: Size and scope of organizations............................................................................................5 LO2..................................................................................................................................................7 P3: Relationship between different organizational functions.....................................................7 LO3..................................................................................................................................................8 P4: Macro environment of the business......................................................................................8 LO4..................................................................................................................................................9 P5: Internal and external analysis of specific organizations.......................................................9 P6: Strength and weaknesses interrelate with external factors.................................................10 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Business environment refers the total of external and internal factors which enhances performance of business. External factors are political, economical, technological, legal and environment factors etc. Gives impact on organization performance. On other hand internal factors are suppliers, competitors, employees, infrastructure, investors and customers etc. gives impact in organization. Both factors plays significant role in organization and helps to achieve organization goals. Another advantage of business environmental is that it leads competitive advantagein business. It enables to examine their competitors and their action which can lead positive and negative outcomes in business. It is important for managerbecause it supports to create strategic plan and identify opportunity for business promotion in business market. To understand business environment there is a good example of Tesco organization. Tesco is British multinationalgroceriesandgeneralmerchandiserretailercompany.Itworldsfamous organization because it operates in nine countries on wide scale. LO1 P1: Types and purposes of organizations There are basically three types of organizations called; private sector, public sector and voluntary sector. It included three companies of the United Kingdom which are comes under these three sectors. Public sector company Sainsbury's is a British supermarket retail company, Headquartered in Holborn, London, UK. It is the third largest supermarket company in the United Kingdom (Self, 2016). The company was founded by the John James Sainsbury in year 1869 with a small shop in London. Sainsbury's become the largest supermarket retailer company in 1992, but in 1995 the Tesco taken that first position from the company and become the largest supermarket retailer company in the United Kingdom. Then in 2003, Walmart's subsidiary company ASDA took the second position in the chart of the largest supermarket retailer companies in the United Kingdom. So, currently the Sainsbury's is the third largest retailer company after the Tesco and ASDA. Mike Coupe is the chief executive officer of the company in current time. The company also operated their subsidiaries named; Sainsbury's Bank, Argos, and Nectar etc. The company believes on business formula called; Quality perfect, price lower. In which company also try to provide best of the best quality products and services to the customers on the reasonable or favorable prices.
People in the United Kingdom are really satisfied with the products and services of the company, and on the basis of this reason the Sainsbury's currently holding great market reputation or goodwill in the UK's retail industry (Burbano and Ostler, 2018). Company was generated over ÂŁ28.456billion revenue in year 2018 withÂŁ309 million net income in the same year. The company has approx 186,900 number of employees in their organization for the purpose of run all business activities in effective way. The distribution channel of the company is also very productive on its work. Currently the company has 13 regional centres of distribution for supply chain operation. These centres always try to deliver products on the decided time period. The aim behind distribution centres of the company is to provide quick products and services to the customers with no delay. With the effort of the company, customers are able to purchase each product what they want in the company's supermarket on time. Private sector company Iceland also is a British retailing company, Headquartered in Deeside, Wales, UK. The companyoffersfrozenfood,preparedmeals,vegetables,anddairyproductsetc.tothe customers. Iceland currently holding approx 2.2% market share in the food industry of the Intuited Kingdom. The company was started their business in 1970 by Malcolm Walker with began the first shop in Leg street, Shropshire, England. In 1983 the company was purchased 18 stores in the UK, and was helpful deal for the company growth on that time (Xu, Loi and Ngo, 2016). With this step, the Iceland company able to boost their brand in the UK's market. The company run many marketing campaigns on their starting stage of business to promote their products and services. On that time one scheme by the company was become productive for the company to gain huge people attention towards brand. The basis theme of that scheme is to 'Buy one and Get one free'. This was new thing in the market, and highly impressed people in the market. The company still using this marketing scheme in their business environment to gain more customer base. In 2006, the company also employed one more business strategy in their work culture called; home delivery. This was also attracts many customers towards brand, because many times customers are not able to come at store to buy something, in this case the company take the advantages from this situation of the customers (Bilgeri, Wortmann and Fleisch, 2017). The company started taking orders from home to the customers and then deliver that products to customer's home. This strategy was really impacted the business environment of the company positively. Currently the company has many stores in other European countries too
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like, Ireland, Spain, Switzerland, Iceland, Norway etc. the company still working on the more expand their business in the international market. According to the current progress situation of the company, Iceland able to start their business activities in the other continents too. Voluntary sector company Action for children is a charity organization for the children, headquartered in London,. United Kingdom. It was founded in year 1869 by Thomas Bowman. The organization is work for to help pregnable children and their families too (Low and Ho, 2016). The organization's approx 7000 employees and volunteers run over 475 helping services in the United Kingdom. Main objective of the organization is to give best of the best life standard to the children within the country. This is always working for the children and young welfare. Specially for the kids the organization currently running many activities for the purpose of create a safe for the kids and also create a happy childhood environment for all children within the United Kingdom. This is a registered charity organization which is comes under the English law and Sottish law. The organization is always working with the support of local authorities in the UK. It takes responsibility to give better education to the children and also provide food facility to them. This is too successful in the gain their goals within the country. People are deeply understand the value of this organization in the UK, and they support this organization by giving charity in this organization (Gorman, 2019). The Action for Children generated huge charity fund in their organization every year. The top-level management of the company decide how and where to use this all fund by market research. Organization covers the survey for know actual number of pregnable children and young before implement their organizational activities. This organization is very supportive and helpful for the pregnable children and also for young people and their families too in the United Kingdom. P2: Size and scope of organizations Size and scope of the Sainsbury's This company is one of the largest supermarket retail companies in the United Kingdom. It has 15.3% market share in the supermarket sector in the UK. Currently approx 186,900 employees are working in the business environment of the company. So, this data show the structural size of the company. The company is huge expanded according to structure wise, and management of the company is till working on the more expansion of the business activities. The company currently has the third largest supermarket chain within the home country, and also
comes at the third position in the supermarket sector of the UK after Tesco and ASDA (Aldrich and Wiedenmayer, 2019). The company has large market scope in the United Kingdom, and it also has great opportunities to expand their business activities in the other countries too. Sainbury's has great market reputation in the UK. So, the company is able to take advantages from this reputation or brand value in increase the scope of their business activities in the international market. Top-level management of the company working on expand their business in the other European countries in the initial stage of the expansion process. Size and scope of the Iceland The size and scope of the Iceland company is some small in the comparison of other big supermarket companies in the United Kingdom. The company has 23000 number of employees or staff in their business environment. It is running their business activities from 1970 to date (approx 50 year), and this time period of business operation the Iceland gaining good image and brand value in the UK's supermarket sector. It was able to make strong customer base in the full competitive market, with the help of their exclusive products and services (Mayer and Roberta, 2017). The company was started with the small shop in the Leg street, London, and now it has stores in the 800+locations. It is not a small thing to achieve this position in the market. The scope of the company is very wider, because it has stores in the other countries too in the Europe with home country United Kingdom. Expansion process of the company is very effective, because it still expands their business operations in the international market from their beginning. The company currently working on the open some new stores in the other continents too for increase their market scope and gain more profit. Size and scope of the Action for Children This is a non-profit organization which mainly working in the United Kingdom and also in some neighbor countries, like; Ireland, Scotland etc. Currently approx 7000 employees and 4000 volunteers are working in this organization. So, it is highly spread by size wise in the voluntary sector (Woolcock, 2016). The scope of the organization is also expanding day by day, because people in the United Kingdom are joining and supporting to the work of the Action for Children. Many international NGOs of the children welfare are also providing specific fund to this organization. So, there are many opportunities for the Action for Children to increase their operational scope in the world.
LO2 P3: Relationship between different organizational functions The all organizational functions of the Sainsbury's are interrelated with each other. They totally linked to the objectives and structure of the company. Interrelationship of all functions within the company explained below; Human resource and Top-level management Human resource management of the company has great relationship with top-level management, because when top-level management decide to expand their business activities in the new market segment. In this case the first priority of the management is to hire some skilful people in the work place of the organization (Yahaya and Ebrahim, 2016). In which the top-level management of the company give order to the human resource department of the company to hiresomehighlyqualifiedemployeeswithinthebusinessenvironment.ThentheHR management start hiring process and hire people for the company at the final stage of the hiring process. In case if the HR department not take their responsibility in serious manner, then it will put bad impact in the business environment of the Sainsbury's, but this department is very productive and always working withtheir full efficiency in current time withing organization. So, it is great example of international of various function in the company. Marketing and Finance There are also great relationship between marketing department and finance department withing the Sainsbury's. The marketing department of the company always running many marketing campaign in the United Kingdom to gain more customers' attention towards brand. In this case the marketing department needed some fund for regulate these all marketing campaigns in the market. So, to fulfill that fund need, the marketing manager of the company contact to the finance departmentof the company(Clemens, Ozeri and Murthy, 2016). Then itis the responsibilityofthefinancedepartmenttoarrangethatspecificfundforthemarketing department, and once this arranged that fund, then it sends to the marketing department. This relationship necessary for the company to achieve the marketing objectives of the company, and also for making healthy structural environment for the company. So, these both departments are related to each other within the company, and helping in the business growth of the Sainsbury's. Information Technology and Promotion
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The company has huge opportunities and scope for promote their products and services in the current market. Nowadays the digital marketing become one of the popular ways of the promotion, So, the company also able to take advantages from this way. For run the marketing campaigns through digital marketing, the company needed many latest digital gadgets and equipment within the business environment, like; PCs, Laptops, Smartphones etc. In this case the management of the company order to the information technology department of the company to arrange these all gadgets for the digital marketing purposes (LuĂs, Lickorish and Pollard, 2016). Then it is the major duty of the IT department to manage arrange and implement that digital gadgets in the company. So, there are also existing the effective relationship between two major organizational functions called; Information technology and promotion. This interrelationship of various functions within the company is very important to gain business goals in the specific time period. LO3 P4: Macro environment of the business Macro environment of the Sainsbury's is really impacting the business operations of the company in both terms; positively and negatively. There are discusses the PESTLE analysis to understand the positive and negative impact of the macro environment on the company. 1.Political factors:Government of the United Kingdom is favorable for the business operations of the Sainsbury's, and always put positive impact on the company by their supportive policies. The company faces some negative impacts too in the business operations, because many times UK government impose high taxation on the company. It is not much good for the business environment of the company. 2.Economic factors:The United Kingdom is one of the richest countries in the world. So, the people are easily able to purchase the products and services of the company, and it good for the Sainsbury's because it increases the sales chart of the company (Morton, Knox and Frei, 2016). In other hand many times country faces the inflation issue also in their economy. So, it is not good for the company, because this issue is not motivates to the people to buy company's products. 3.Social factors:The social factors are also impacts to the company in both term; negatively or positively. Suppose most of the people in the UK are literate, and better understand the business model of the companies. In which the company always need to
give them quality products, otherwise they never buy company's products if company give them poor quality products. Company need to fulfill the social responsibility too in the market to be a good brand in the people's point of view. 4.Technological factors:With the increasing trending of digital revolution, Sainsbury has also adopted and implemented digital services like online shopping and click and collect services in which customers can place the order online and collect it from the store. It has a positive impact on the online retail sales which has been increased by 80% and a 20% increase in orders which has helped in coping up with the changing customer behaviour. But technological advancement in analytics such as Big Data, AI etc. can be a threat to Sainsbury if it fails to implement it, as companies around the world are implementing it to improve the profitability. 5.Legal factors:It includes specific laws that is needed to be followed. In case of Sainsbury, introduction of sugar tax in UK by government aims to reduce sugar content in drinks by 20% which will have a negative impact on supermarket own brand products. Also, no promotion of high-fat, salt and sugar foods to children under 16 years of age. The positive impact is that Sainsbury can look for new products that can be substituted with no government intervention and promote that to the consumers. 6.Environmental factors:Nowadays, are emphasizing on eco-friendly products and demands firms to adopt such practices such as paper packaging, zero waste supermarkets and recycled materials. Sainsbury is already started working on it to reduce waste and carbon emission (Scanning the Environment: PESTEL Analysis. 2016). It can have a negative impact if proper steps are not taken at the right time as it will negatively impact the organizations brand image. LO4 P5: Internal and external analysis of specific organizations SWOT' Strength, weaknesses, opportunities, and threats are influence the decision- making process of the both companies, Sainsbury's and Iceland. Both companies are need to deeply analyze of the internal environment of the businesses to take effective decisions. SWOT analysis of the Sainsabury's Strength:The company is one of the most popular supermarket companies in the United Kingdom. It currently holds the 15.3% market share in the supermarket sector of the UK. The
strength factor influence the management of the company to take more effective decisions within the company to be again the first largest supermarket retailer in the UK. Weaknesses:The company's promotional activities are too weak. In this case the top-level management of the company need to take some specific decisions to run and boost the promotional activities of the company in the UK's market. It is necessary for the purpose of gain huge competitive advantages within market. Opportunities:The Sainsbury's has opportunities to expand their business in the international market (Ren, Xu and Liao, 2016). It is also able to spread their business in the village areas of the United Kingdom too. It is also impacts the decision-making process of the company, because this motivates to the management of the company to take decisions for expand business operations in the world. Threats:the main competitors of the Sainsabur's are ASDA, Tesco, Aldi etc. The company need to take some effective decisions within the business environment to deal with this market competition. SWOT analysis of the Iceland Strength:The company is too good at their expansion procedure. In the minimum time of the establishmentit hasnow800+storeson thedifferentEuropeancities.In thiscasethe management of the company need to take some more productive decisions to expand their business in the other continents too. Weaknesses:Nowadays company's progress is some slow in their home country. In which the top-level management of the Iceland need to take specific decisions to grow fast their brand in the United Kingdom's supermarket sector. Opportunities:The company has gained good brand value in limited time period. On the basis on this brand image of value the company also need to take decisions to launch new products and services in the market. Threats:There huge competition in the retail industry of the United Kingdom, and this is really influencing the business environment of the Iceland. In which the company need to take decisions for develop some business strategies to deal with this market competition. P6: Strength and weaknesses interrelate with external factors Sainsbury's strength and weaknesses are truly interrelated with external macro factors of the company. Suppose company has good brand value, in this case it helps in the increase sales
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of the company, because socially people are connected to each other, and they discuss the good brands and bad brands (Persons, 2018). In other hand company is poor promotional activities, in which the technological factor is helpful for the company to promote their brand through digital marketing. Iceland strength and weaknesses are also interrelates with the external factors. For example; company is good at their expansion process, in this case the company always need to fulfill the legal duties during their expansion process. In other side the company's progress in some slow in the United Kingdom. In which management of the company need to use the high technology in the production to produce such exclusive range of the products. This step will help to the company to gain huge customer base in the market. So, this is all about strength and weaknesses relationship with external macro factors. CONCLUSION This report can be concluded different types and purpose of organization in which categorizes into three forms public, private and voluntary sectors. On the basis of size and scope organization are classified into different sector. In this report can be concluded relationship between different organizational functions and their interconnection to organizational objectives and structure. It has been concluded positive and negative impact of macro environment such as PESTLE upon business operations. Here can be concluded macro and micro environmental impact on bu8siness objectives and decision-makingthis report has been concluded SWOT analysis and their impacts on decision-making.
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