Business and Business Environment

This presentation discusses the assessment of external and internal factors on business organizations and their impact. It explores the importance of PESTEL analysis and SWOT analysis in evaluating macro environment factors. The presentation also includes a detailed SWOT analysis of NATWEST Bank.

Business and Business
Environment
(Task 3 and 4)

Contents...
• Introduction
• Positive and negative impacts
• SWOT analysis
• Conclusion
• References

Introduction
In today’s modern era, business organizations are required
to assess all its external and internal factors, which have a
significant effect on the functioning of a company and its
operations as well. It basically affects the functioning of its
employees, management and customers along with regulation
of supply and demand.

Positive and negative impacts
In this recent modern era,
it can be analysed that in
order to have a close
assessment of impact of
macro environment factors on
a company, PESTEL analysis
is required to be done.

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In simpler words, PESTEL assessment can be considered
as an evaluation which involves all factors of external
environment which affects NATWEST. It is a notable fact that
many of external factors are country specific and needs to be
analysed in accordance with an interest of a particular country.
So, in context of NATWEST, following is a PESTEL Analysis
of a company:

SWOT analysis
Swot Analysis is a
technique or an acronym for
strengths, weakness,
opportunities and threats. In
other words, it is a planned
method, which helps in
evaluation of four elements of
an organisation.

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In this light, it can be said that SWOT Analysis is a
technique which is related with an evaluation of a company,
place and a person. It also specifically includes
demonstration of objectives of business ventures and project
as well.

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So, in this light, the SWOT Analysis of NATWEST
Bank has been elaborated as:
Strengths: It defines all characteristics of a business
project or a unit which has an advantage over other. In
other words, it shows all positive points of a company. In
this light, it can be said that there are various strengths of
NATWEST, which can be recognised in the terms that, it
renders all its products in an innovative term with
effective procedures with expertise technologies.

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Along with this, its employees also deal with their
customers in an efficient manner. in addition to this, it has a
great and diverse profile of its business. Also, it is
considered as a largest commercial bank in entire UK.

Conclusion
It get identified from the above report, that business
environment is dynamic in nature and get changed at any
time. There are various type of business organisation are
working in dynamic business world whom have different
aspect of working.

References
Al-Debei, M.M. and Avison, D., 2010. Developing a unified
framework of the business model concept. European Journal
of Information Systems. 19(3). pp.359-376.
Aterido, R., Hallward-Driemeier, M. and Pagés, C., 2011. Big
constraints to small firms’ growth? Business environment and
employment growth across firms. Economic Development and
Cultural Change. 59(3). pp.609-647.
Boons, F. and Lüdeke-Freund, F., 2013. Business models for
sustainable innovation: state-of-the-art and steps towards a
research agenda. Journal of Cleaner Production. 45. pp.9-19.
Bryman, A. and Bell, E., 2015. Business research methods.
Oxford University Press, USA.

Thank You