Business and Business Environment

Running head: Business and Business Environment
1
Business and Business
Environment
(Student Details)

Business and Business Environment 2
Executive Summary
The following report is about business and business environment. This report describes about the
PESTLE analysis and SWOT analysis of Watsons. Watsons is the popular beauty care and health
care company which is located in Hong Kong. Watsons group operates their business through
online platform and it has many stores in Hong Kong, Macau and other parts of China.
PESTLE analysis involves political, economic, social, technological, legal and environmental
factors. Besides it this report also includes SWOT analysis of Watsons. SWOT analysis includes
internal and external factors in which strengths and weaknesses are the part of internal factors
whereas opportunities and threats are the part of external factors.

Business and Business Environment 3
Contents
Introduction......................................................................................................................................4
PESTLE analysis.............................................................................................................................4
Political factors............................................................................................................................4
Economic factors..........................................................................................................................4
Sociocultural factors....................................................................................................................4
Technological factors...................................................................................................................4
Legal factors.................................................................................................................................4
Eco-environmental factors...........................................................................................................5
SWOT analysis................................................................................................................................5
Internal factors.............................................................................................................................5
Strength....................................................................................................................................5
Weakness..................................................................................................................................5
External factors............................................................................................................................5
Opportunities............................................................................................................................5
Threats......................................................................................................................................6
Critical Analysis..............................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7