Business Analysis and Decision Making

The assignment focuses on evaluating the impacts of both macro and micro factors on business objectives and decision making. It emphasizes the need for analysis in understanding a company's real situation and how it can inform business strategies and decisions. The document also touches on the importance of organizational interrelationship, employee learning, and customer satisfaction.

Business and business
environment

Table of Contents
TASK 1............................................................................................................................................3
P1 Description on the objective of public, private and voluntary firm and their legal structure.
.....................................................................................................................................................3
Private (Coca Cola company).....................................................................................................3
P2 Explanation on the size and scope of Coca cola in comparison to Voluntary enterprises.....5
Private (Cola)..............................................................................................................................5
M1 Structure size and scope of other organisation link to the business objectives and product
and services offered.....................................................................................................................6
P3 Relationship between different organisational functions and link to organisational
objectives structure......................................................................................................................6
M2 Advantages and disadvantages of interrelationships between functions and impact upon
structure.......................................................................................................................................8
D1 Complexities of another business structures and interrelationship of the another
organisation functions.................................................................................................................8
P4 Positive and negative impacts of macro environment on business operations......................8
M3 The PESTLE model to support detailed analysis of the macro environment within Coca
cola............................................................................................................................................10
P5 Internal and external analysis of organisation's strength and weakness..............................10
P6 Strength and weakness interrelate with external macro factors...........................................11
M4 SWOT or TOWS analysis and way to influence decision making ....................................12
D2 Evaluation the impacts that both macro and micro factors upon business objectives and
decision making........................................................................................................................13

INTRODUCTION
The business environment is very important aspect in relation to get success of
firm. These are related to internal and external factors of the firm which are beyond the control
of customer, employees and management etc. The entity can leads to have success in the market
if the all individual are working in one common direction. This kind of activities are essential to
maintain the brand image of business enterprise. The workers of the firm have to behave in
professional manner so that they can achieve the desire result of firm. This concept can be
understood with the help of following elements like the working structure of the firm, behaviours
of people as well entity and their objectives so that business can earn long term profitability. The
present assignment is focussing on the activities of The Coca Cola company, which is the world
largest firm and distributing its services in manner to non- alcoholic beverage for consumption of
individual. This repost will determine the factors of Coca cola company to achieve desire
profitability. The main objective of this firm is to take initiative in manner to analysing the needs
of current market and customer and try to modify the products so that firm can achieve the
profitability and productivity. The manager of the business enterprise is taking various effective
step[ in order to expand the business. This report will conduct whole internal and external data of
the business enterprise by using SWOT and PESTLE analysis.
TASK 1
P1 Description on the objective of public, private and voluntary firm and their legal structure.
Private (Coca Cola company)
Purpose- The main object of any private firm is to earn profit by satisfying customer after
analysing needs of them. In order to get success in the market it is very essential to distributing
services as per the taste and preferences of consumers. This kind of activities sis very helpful to
earn profits in business enterprise.
Legal structure- This term means rules and regulation of the enterprise. This kind of firm is
based on employment rights, consumer rights and self regulation in way to environmental issues
of firm.

Notes- The main object of this firm is to distribute those services which can full fill the demand
of customers in the market. This entity is taking various effective steps in order to have
improvement in relation with stakeholders like suppliers, customer and employees of the
business enterprise. The legal structure of Coca Tsou, H. T. and Hsu, H Y., 2017Cola is in
relation to legislations like employment rights, wages act, customer protection act and safe
working conditions to have long termed sustainability in market. This kind of activities work as
to Tonic of the company in manner to deal with various kind of uncertain changes in business
enterprise.
Public(Metropolitan police)
Purpose- This kind of firm works for the government organisation and their main object is to
promote the well being to the society and to have proper economic development in the country.
This kid of services are usually offer in metro areas in relation to making safe practices in
London.
Legal structure- it is strictly bound with various legislation of government. The main purpose of
this is to protect the government workers of the UK.
Voluntary (The cancer research)
Purpose- The main object is to serve social welfare and promote those services which can help
as to enhance the standard of living among people. The main consent is to provide social heal
rather than material wealth and profits. This kind of services help to individual who are fighting
with cancer.
Legal structure- The voluntary group in UK in mainly follows three legal structure are as which
are comprises, unincorporated association.
Notes
The main objective is to following all the regulations of the company to have smooth
function of the business enterprise. The main aim is to provide those services which can help
them to satisfy customers so that growth and development of the firm can be possible.
Sole trader (Forex brokerage)

Legal structure- This firm is having limited liability. In this most common firms are sole
proprietorship, corporation, and other business structure. This kind of activities are known as the
sole proprietorship. It is very helpful in order to maintain the record of business sales and
expenses. This is the self owned company. The owner is having all the control over the function
of the enterprise.
Purpose- This firm is controlled by one person effectively. The main is to have expansion in the
services of business so that they can able to large amount of profitability and productivity.
Note- The size and scope of the organisation is dependent on the firm and their liability. The
main aim is to provide those services which can help them to satisfy customers so that growth
and development of the firm can be possible.
P2 Explanation on the size and scope of Coca cola in comparison to Voluntary enterprises.
Private (Cola)
Size- In this kind of organisation structure the size is not limited as the firm is taking various
effective steps to expand the activities of business enterprise. The size of the firm is depends on
the availability of resources across the globe.
Scope- The scope of Coca cola is to full fill the expectation of customer in order to provide them
innovation services. The ultimate focus of the company is based on the provide those services
which can help in manner to enhance the revenue of the firm so that entity is able to maximise
the profits. In this way the business enterprise can generate more profit.
Notes
There can be variation in the size and scope of business and its all dependent on the types and
level of services which can increase or decrease sometimes. This kind of activities also helpful;
in manner to decrees and increase the employment opportunities of the firm. In firm it is very
essential to have innovative services so that firm is able to generate more revenue.
Public (Metropolitician police)
Size- This is spread across 1578 square kilometres across London and having total number of
32150 police officers and 3500 specialised officers who are contribution welfare to the society.
The annual budget is lump[sum of 3.24 billion pound.

Scope- the work in relation to handle all the criminal activities of that they can get effective steps
in relation to gave investigation about the public offences.
Voluntary( The cancer Research)
Size- In comparison of the Coca cola the size of the cancer research centre is limited and its is
having almost 3995 employees and 4000 Volunteers.
Scope- The main aim id to provide free services to the person ion relation to promote growth
and economic development of the country. They are taking various effective in order to provide
quality of life to people after their treatment. The main purpose is to provide effective care to in
relation to serve aid to people suffering from cancer.
M1 Structure size and scope of other organisation link to the business objectives and product and
services offered
There are so many other organisations are available in the market, but coca cola has a good brand
value so no other company can beat to this organisation. But the issue is coca cola is not selling
another product which their competitor are selling and also they are not starting their branches in
chain systems, which other companies are doing. So it can be opportunity for the coca cola that
they has already large scope and if they start such types of product and services then they will be
able to beat other companies and can be more large brand in the market.
P3 Relationship between different organisational functions and link to organisational objectives
structure
The functions of a business are key of specialization that through these functions, all
work are divided up into HRM, productions, accounting etc. In the organisation so many
department available and they work according their work. So in these business functions some
work are allotted according to department and employee's profile or according to their
experience.
Production Function:
First function is a production. In this function company decide that how many labour
need for the production and how employees will work on daily basis. In the production area
employees need to know that all process of machinery and product. They should be decision

making person and can handle the management (Armstrong and Taylor, 2014.). Then they need
capital for the tools and machines which produce the service or product. This capital is purchased
from commercial enterprise capital such as loan, selling of stock in the company. After complete
the need of capital, company need Energy for the machinery use like electricity, gas, solar power
etc. Then material in their raw from are required to produce the merchandise or service. When it
all will be done, information and knowledge are the most valuable factors for the knowledge of
machinery, product and services.
Finance Function:
Second function is Finance, in this function company need finance. Finance can be
acquire from bank and shares or any other way (Senge, 2014). They manage a department for
company's all finance section. In that department employees has to keep a record for the daily
expenses and payment, which give to the employees on daily basis. This finance department can
do audit of the company.
Human Resource Function:
Human Resources function is the best way to recruit employees and take care of them or
any other activities. HRM department is a function of employees, where they tell their need and
issues and they get the best solutions for their queries. They are manage the meeting and events
for the workers, so they can learn from them and can do the best work on their work place.
Human resources management gives sales and marketing team to the company for
explore the business, selling the product, serve the best services to their customers, research the
customer's need, develop the market, make a strategy and satisfy the customers. So this
department is very useful department for the company and their future growth. From marketing
and sales team, organisation can sale their product easily and serve their customer's best services
and product, can build big brand and make a best strategy for the more selling, get more profit
and more production.(Cummings,and Worley 2014)
Relation between all the departments:
All these department handle by administrative or facilities management. They dealing
with all situation of company's and their issue with daily basis process, they handling mails,
complaints, enquiries, operational services and many more. And all in last they hired a research

and development team for the organisation product and employee's performance. and services.
So these research will help to company for the growing and making more profit in the future.
These all departments linked between one another, because production of product can
produce by machines and employee's effort. Employees hired by Human resources management,
They also hired marketing and sales team for the business. That marketing and sales team selling
the product in the marketplace and worker keep the record of all purchased and sold stock in
their accounts. In the all points, administrative management looks all things, which goes wrong
or right. (Wooten, and Hoffman, 2016)They handle all departments and legal agreements and
other activities like dealing with big customers, dealing with another companies. So these all
functions linked from one another and they are the best part of enterprise. From these functions
organisation can get best reward or profit and explore in the market as soon early. (Watson,
2017.)And if the company will grow then their employees will be automatically grow.
M2 Advantages and disadvantages of interrelationships between functions and impact upon
structure
As companies policy so many employees are working in the different department. So these all
are related with each and other and it is advantage for some time like employees learn from other
people and training session, healthy and smooth work, get the best marketing team through HRM
and get some best leader from the market for selling the product or handling the team. And
disadvantages are stake holder's demand, get some bad employees, finance issues ,product
quality and competitor, who sale other product in the market. These all things impacts on
structure like company's brand value, profit and loss, market value, customer satisfaction,
customer need, marketing, operational, technical, social and another competitor.
D1 Complexities of another business structures and interrelationship of the another organisation
functions
All companies has some Complexities because they are facing so many problems which
get from the market, customers, employees and other factors. But however they give their best in
the market and so many companies in the market and they are competitor for one another, but
they don't inter fear in another business and business policies. All organisations are selling a lot
of products to their customers and some companies are able to satisfy their customers and some
are not able to do same thing, But they don't be hopeless for the work, they will try to make their

customer's satisfy and give the best services and product in the market.(Bouckaert,Peters,and
Verhoest, 2016)
P4 Positive and negative impacts of macro environment on business operations
In the every business there are so many factors can be negative and so many factors can
be positive. And that factors will impact on enterprise. So organisation should need to know
about their positive and negative impacts on business.
Political factors- In the view of political impacts comes, when politician change the
policy of tax policies, legislative bills. Health and safety laws and authorities instability.
Impacts: If the taxes will be higher on rate then business will not be able to get more
profit, but taxes will be decrease then organisation's profit also will be increase. It impacts on
business economy. So it is must to understand the business laws, policies and regulations.
Economic factors - This components are determinative on economy's performance that
straight impacts on organization. In this factor included the interest rate, foreign exchange rates
and inflation rates. From these all things economy can be change anytime in the country and
business.

Impacts: Good impacts can be low price and high profit, service of product and bad
impacts can be high prices, taxes and time of tax file. Economic factors are very valuable in the
organisation, because that factors affect on cost, expenses, account and audit (Drucker, 2017.)
Social factors - This factor is based on social environment of the market and describe
like population, cultural trends etc. These all things can be impact on business in the positive
way or negative way.
Impacts: When organisation produce the product, but according to population that
produced stock can not be fulfil the population then company's market value can be decrease and
organisation can lost their customer's faith But the positive thing is if the company produced
stock more then past then people easily get the product and market value can be increase. Social
impacts can destroy business or it can increase customer numbers, because from number of
customers business will grow fast and sale will be increase.(Carroll, and Buchholtz,2014.)
Technological factors- In any organisation technology is more important then any other
of part. Technical knowledge is very valuable in the company.
Impacts: Through technologism factors so many issues can be solve in few times. It is a
good way of operational work. It is depend on research, automation and development. But the
negative impacts of technology is need to know about that and collect the information and useful
of technology. Via technology company has to complete their on system and unique way. If they
are able to do these types of activities then employees get the smooth work place, so they can
easily do their work on time.(Wild, Wild,and Han, J2014)
Legal factors - These cause have some sides like inner and outside. There are some laws
that affect on business and policies of company.
Impacts: If they are able to maintained the policies and legal activities then it is very
good for the business but in the legal activities company has no any clue or they do not know
about some factors which regarding legal policies then that business can be stop or government
has to authority that they can take an action against your business. So legal strategies are very
precious for the company. Company's location, area, infrastructure and building will be on safe
side, if legal activities done by the organisation.
Environmental factors - This factor based on all around environment of business. In the
factors, they can be customers, buyers, sellers, other companies or any other else.

Impacts: If organisation can able to satisfy their customers then market environment will
be very good, people do mouth to mouth marketing in the place where they are living. But if
your company can not able to give good services to their customer and product then they people
will explore organisation's negative things. So environment should be according to customers
and give them best services, best product and quality product or services (Shmueli, and et. al.,
2014).
These all Positive and negative impacts of macro environment on business operations. In
the organisation that negatives impacts can be changeable by smooth work, employee and
customer satisfaction, good services, legal activities, healthy environment, social services,
technical uses and some charity to the people who can not able to survive.
M3 The PESTLE model to support detailed analysis of the macro environment within Coca cola
In the pestle mode described about coca cola's functions and structure. That model is very useful
for the company. Through that model organisation can know that how their value in the social,
political, technical and marketplace. They can know about their customer's need, satisfaction
values. Through these all factors they can change their strategies and make new plan for the
marketing, social people, politically, according to technically situation, environment according to
people and the future. From this model company can grow fast and earn more profit in the future.
P5 Internal and external analysis of organisation's strength and weakness
Strength - Coca cola awarded by highest brand equity award in 2011. Through strong
product Coca cola has a lot of customer loyalty. They have covered biggest market in world
wide. Coca cola tries to win heart of people and they succeed in that activity and it is a big brand
in the market than other companies.(Shaw, and Barry, 2015)
Weakness - There are so many other companies, so competitor explore the rumours.
Product diversification is very low, because there are so many companies in the market who
provide snacks, kurkure and lays but coca cola did not start any type of product. Coca cola's
water management is very low, because they need a lot of water for their production.
Opportunities - Coca cola can start the product diversification in the market, so can able
to beat the competitor. They can start packaging water for their customers and making a chain
supply in different locations according to customer's need. It has largest market, so it can

easily to explore business in any country, where Coca cola's store is not availabe or where need
of people is very high.(Hoffman, and Georg, , 2013.)
Threats - Coca cola's biggest threat is the low raw material sourcing, so they could not
able to increase or arrange water in that production. And other threats are their competitor. Their
competitors are Pepsi, thumps up CCD, Starbucks and costa coffee. They are chain companies in
the different area according to population.
Coca cola can maximize their Opportunities through their existing strength. This
is the big brand in the industry so they can start anywhere in the market, them public response
will come very good only, so opportunities can be increase very fast. Coca cola has the so many
strength and from that strength they can decrease their big threats like water supply or water
packaging. If company will start sale of any other products like snacks, packaging water, lays,
wafers then their weakness can be decrease as soon as possible. Coca cola should make a
strategy for the future and customer's need. They can launch the new product in the market, so
other companies will not have the choice for rumours. Coca cola's brand value based on their
product's quality and satisfied customers. Through these all things company can explore their
business in any location in the world and make more customers.(Ebert, and 2014)
P6 Strength and weakness interrelate with external macro factors
Coca cola has so many strength and weakness and these all factors are related to macro factors.
As market value company is big brand and they have largest market in different areas, so
political view it can be more explore in other market, where people need to these types of
product. But as tax policies, every area's and country's tax policies are different, so it can be
weakness from some place and it can be advantage in some place according to tax policies. And
their weakness are as water packaging and another product diversification will not help them in
other location, because company can not able to fulfil customer's need. Coca cola can start some
good activities in social work, so that weakness can be decrease and strength will be increase as
fast as market.(Wild, and Han, .2014.) Company's largest value is based on their product and
they can easily sale their product in any of the location according to the people. They can the
opportunities through some technical work or operational work. Their employee are very

attractive and they do work hard on their work place, so Coca cola can start a training session for
their employee, and teach them, how tom communicate, how to behave, how to control emotion
and anger and how to give best services to their customers and mainly how to sale their product
in the market through best way of dealing. They can increase their market value through chain
system and start new product in the market. Coca cola's environment in the market is very
awesome and through this advantage they can start anywhere in the world, because if company is
brand, then customer has already good impression about company. By marketing strategies,
company can research their business in other placement. Some social activity like campaign,
public marketing, events, advertisements, hoarding board are very important activities for
investigate the business. If coca cola can not able to do such these all things then people
mentality can be very bad toward the company's branding, and they can stop use their products.
These all strength and weakness impact on macro factors and these all are related to each and
other factors. So main thing company can do in the future is make a strategy for satisfy their
customers and start the activities for decrease the weakness and threats & increase the strength
and opportunities.(Cavusgil, 2014)
M4 SWOT or TOWS analysis and way to influence decision making
The swot and tows analysis are very valuable process to the know strength,
weakness,opportunities & threats and how one factor is help to the another factor. Through these
analysis process we can automatically get the decision which company need to take on the
working place. From the TOWS analysis company can reduce the threats and weakness and
increase the opportunities and strength. It is possible by helping one another factors. So these
both factors are helpful in the decision making which profitable for the business growth and
employee's growth.
D2 Evaluation the impacts that both macro and micro factors upon business objectives and
decision making
These both are most valuable and important factors to the business. After analysis of these both
factors company found that how much things can be changeable and what types of strategies are
need in the future. So company get the best solution for their customers and take the most of
valuable decision for the company.
Conclusion

From the above report it is concluded that in a business need some analysis factors for know the
company's real situation. Some factors impacts on business in negative way and some are in
positive way. So from these all factors business strategies can be change and take some precious
decision. Macro and micro analysis are settled on business strategy. Through that factors
company's employee learn how to take a good decision and how to handle a team, how to
manage work and other employee, how to help others, how to satisfy the customers, how to
recruit the good marketing team, how to arrange the training session for the employees and how
to deal with another company or another person. also concluded that all organisation
interrelationship is priceless for the each and every company.
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