Business and Business Environment - NIKE report
Added on 2022-03-26
20 Pages5409 Words489 Views
Business DevelopmentLeadership ManagementArtificial IntelligenceNutrition and WellnessPolitical Science
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Apex College London
Tomas
UNIT 1 BUSINESS AND BUSINESS
ENVIRONMENT
A report on Nike
Tomas
UNIT 1 BUSINESS AND BUSINESS
ENVIRONMENT
A report on Nike
Table of Contents
Introduction to Organization Sectors in Sports Industry ...................................................................2
Market Size and Growth ..................................................................................................................3
Background On Nike Inc. .................................................................................................................4
Fact Sheet ....................................................................................................................................4
PRODUCTS/SERVICES ..............................................................................................................5
AFFILIATE BRANDS....................................................................................................................5
Nike’s Stakeholders......................................................................................................................7
Nike’s Organizational and Legal Structure ...................................................................................7
Nike’s Organizational Hierarchy ...................................................................................................8
Critical Analysis.............................................................................................................................. 10
PESTEL analysis of Nike ............................................................................................................... 11
SWOT Analysis of Nike.................................................................................................................. 14
Critical Analysis of Nike’s Expansion Strategy ............................................................................... 16
References..................................................................................................................................... 17
Introduction to Organization Sectors in Sports Industry ...................................................................2
Market Size and Growth ..................................................................................................................3
Background On Nike Inc. .................................................................................................................4
Fact Sheet ....................................................................................................................................4
PRODUCTS/SERVICES ..............................................................................................................5
AFFILIATE BRANDS....................................................................................................................5
Nike’s Stakeholders......................................................................................................................7
Nike’s Organizational and Legal Structure ...................................................................................7
Nike’s Organizational Hierarchy ...................................................................................................8
Critical Analysis.............................................................................................................................. 10
PESTEL analysis of Nike ............................................................................................................... 11
SWOT Analysis of Nike.................................................................................................................. 14
Critical Analysis of Nike’s Expansion Strategy ............................................................................... 16
References..................................................................................................................................... 17
Task 1
Introduction to Organization Sectors in Sports Industry
The sports sector is divided into three types of organisations: public, non-profit, and commercial.
These are critical categories for the many sorts of sports organisations, and they are vital to the
creation and production of sports products, services, programmes, and facilities (Itkonen &
Salmikangas, 2015).
Figure 1 Sports Organizational Sectors (PEDERSEN & THIBAULT, 2022)
Public Sector:- The public sector comprises government agencies, agencies, and sectors. These
organisations have been given public names because they were founded by and for people. Elected
officers and representatives work together to give the best possible service to the people of a city,
municipality, region, state, state, territory, or nation (PEDERSEN & THIBAULT, 2022). The
Introduction to Organization Sectors in Sports Industry
The sports sector is divided into three types of organisations: public, non-profit, and commercial.
These are critical categories for the many sorts of sports organisations, and they are vital to the
creation and production of sports products, services, programmes, and facilities (Itkonen &
Salmikangas, 2015).
Figure 1 Sports Organizational Sectors (PEDERSEN & THIBAULT, 2022)
Public Sector:- The public sector comprises government agencies, agencies, and sectors. These
organisations have been given public names because they were founded by and for people. Elected
officers and representatives work together to give the best possible service to the people of a city,
municipality, region, state, state, territory, or nation (PEDERSEN & THIBAULT, 2022). The
government offers inhabitants amenities such as parking spaces, leisure centres, sports fields, and
sports and recreation activities for all residents, including children, youth, adults, and the elderly.
Most municipal governments, for example, have park and recreation departments that provide
people with sports programmes, services, and facilities (PEDERSEN & THIBAULT, 2022).
Non-Profit Sector:- Non-profit organisations whose major goal is to address social reasons,
particular interests, and member needs, rather than to make a profit, are included in the non-profit
sector. Non-profit organisations are frequently those that focus on education, culture, religion, work,
or public services (PEDERSEN & THIBAULT, 2022). Many sports and recreation groups are not-
for-profit. The activities of non-profits will benefit no one financially. Members of these organisations
elect persons to serve on the Board of Directors and the Board of Directors, which establish the
organization's strategic direction and carry out its tasks (PEDERSEN & THIBAULT, 2022).
Commercial Sector:- Commercial departments comprise an organisation that finalises the goal
and generates outcomes. Many sporting groups and their trailers are involved in this field.
Professional sports franchises, leagues, and other sports societies are examples of sports
commercial organisations (eg Sky Blue FC, Ska Saint Petersburg, Los Angeles Sparks, the ultimate
battle championship) (PEDERSEN & THIBAULT, 2022). a sportsperson (Example: Downhill Ski
Resort, Golf, Fitness Club, Bungee Jumping Facilities, Zoring Facilities, Event Management
Companies, Sports Marketing Organizations, Sports Facilities Contractors, Operators).
Manufacturer and retailer of sporting goods (for example, Nike, Russell, New Balance, and Head)
(Dick Sporting Goods, Foottractor) (PEDERSEN & THIBAULT, 2022). Sports media (ESPN, NBC
Sports, NFL Network, Hockey News); and a firm that promotes and rewards athletes (for example,
Coca-Cola, Visa, McDonald's, and Budweiser). Commercially available organisations are critical to
the overall running of sports.
Market Size and Growth
After expanding at a compound annual growth rate (CAGR) of 3.4 per cent since 2015, the global
sports industry was valued at around $ 388.3 billion in 2020. From $ 458.8 billion in 2019 to $ 388.3
billion in 2020, the market shrank by 15.4 per cent (Smith, 2022). In 2021, the global sportswear
market is produced roughly US $ 193 billion in sales. Sales are expected to increase further,
reaching around the US $ 270 billion by 2028 (Smith, 2022).
sports and recreation activities for all residents, including children, youth, adults, and the elderly.
Most municipal governments, for example, have park and recreation departments that provide
people with sports programmes, services, and facilities (PEDERSEN & THIBAULT, 2022).
Non-Profit Sector:- Non-profit organisations whose major goal is to address social reasons,
particular interests, and member needs, rather than to make a profit, are included in the non-profit
sector. Non-profit organisations are frequently those that focus on education, culture, religion, work,
or public services (PEDERSEN & THIBAULT, 2022). Many sports and recreation groups are not-
for-profit. The activities of non-profits will benefit no one financially. Members of these organisations
elect persons to serve on the Board of Directors and the Board of Directors, which establish the
organization's strategic direction and carry out its tasks (PEDERSEN & THIBAULT, 2022).
Commercial Sector:- Commercial departments comprise an organisation that finalises the goal
and generates outcomes. Many sporting groups and their trailers are involved in this field.
Professional sports franchises, leagues, and other sports societies are examples of sports
commercial organisations (eg Sky Blue FC, Ska Saint Petersburg, Los Angeles Sparks, the ultimate
battle championship) (PEDERSEN & THIBAULT, 2022). a sportsperson (Example: Downhill Ski
Resort, Golf, Fitness Club, Bungee Jumping Facilities, Zoring Facilities, Event Management
Companies, Sports Marketing Organizations, Sports Facilities Contractors, Operators).
Manufacturer and retailer of sporting goods (for example, Nike, Russell, New Balance, and Head)
(Dick Sporting Goods, Foottractor) (PEDERSEN & THIBAULT, 2022). Sports media (ESPN, NBC
Sports, NFL Network, Hockey News); and a firm that promotes and rewards athletes (for example,
Coca-Cola, Visa, McDonald's, and Budweiser). Commercially available organisations are critical to
the overall running of sports.
Market Size and Growth
After expanding at a compound annual growth rate (CAGR) of 3.4 per cent since 2015, the global
sports industry was valued at around $ 388.3 billion in 2020. From $ 458.8 billion in 2019 to $ 388.3
billion in 2020, the market shrank by 15.4 per cent (Smith, 2022). In 2021, the global sportswear
market is produced roughly US $ 193 billion in sales. Sales are expected to increase further,
reaching around the US $ 270 billion by 2028 (Smith, 2022).
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