Positive and Negative Impact of Macro Factors on Intercontinental Hotel

Business and Business
Environment
P4&P5

TABLE OF CONTENT
• Introduction
• Positive and negative impact of macro factors
• SWOT analysis of Intercontinental hotel
• References

Introduction
Macro environment can be simply defined as a situation that
lies in the economy as a whole instead of a particular region.
It involves trends in GDP (Gross Domestic Product), fiscal
policies, employment, spending and fluctuating prices. For
scanning or analysing the macro environment of firm,
PESTLE analysis is used.