Positive and Negative Impact of Macro Factors on Intercontinental Hotel

   

Added on  2023-03-24

10 Pages513 Words86 Views
Business and Business
Environment
P4&P5
Positive and Negative Impact of Macro Factors on Intercontinental Hotel_1
TABLE OF CONTENT
• Introduction
• Positive and negative impact of macro factors
• SWOT analysis of Intercontinental hotel
• References
Positive and Negative Impact of Macro Factors on Intercontinental Hotel_2
Introduction
Macro environment can be simply defined as a situation that
lies in the economy as a whole instead of a particular region.
It involves trends in GDP (Gross Domestic Product), fiscal
policies, employment, spending and fluctuating prices. For
scanning or analysing the macro environment of firm,
PESTLE analysis is used.
Positive and Negative Impact of Macro Factors on Intercontinental Hotel_3

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