PESTLE and SWOT analysis Assignment - KFC
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Added on 2021-01-02
PESTLE and SWOT analysis Assignment - KFC
Added on 2021-01-02
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BUSINESS AND BUSINESS ENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Different types of organizations and the growth of international business environment...........3Details of different types of business organization.....................................................................4Organizational chart and interrelationship between various functions of KFC..........................6Identification of various macro-environment factors impacting business operations................8Internal and external analysis of KFC to identify strength and weakness................................10Interrelationship between strength and weakness with external macro factors........................12CONCLUSIONS............................................................................................................................13REFERENCES..............................................................................................................................15
INTRODUCTIONEvery business organization gets influenced by various factors. Both internal and externalfactors of business influences the working of business and its related activities. In order to sustain in competitive business environment, organisations needs to analyse all the influencing factors and accordingly make its business related strategies. In this study report, various types of business organization's size and classification are discussed. Their legal structure, background details, products and services, mission, vision and business objectives are explained further. KFCis a multinational corporation and deals in chain restaurant business. In this study, various factorsinfluencing operations of KFC are explained in detail. PESTLE and SWOT analysis are conducted in order to find out various influencing factors and their impacts on business operations.MAIN BODYDifferent types of organizations and the growth of international business environmentPublic sector business:Public sector company is a government corporation in which shares are traded in stock exchange. Public limited companies have to follow various legal requirements and official documentation. It should be registered under the companies act, 1980. Ralph Lauren corporation is a public limited company operating its business in fashion products and also offers fragrances, foot-wares, furniture, home products, clothing and apparels. Ralph Lauren deals in marketing and distribution of products and services to public(Polyvyanyy, Smirnov and Weske, 2015). Private sectors business:Private limited companies have owners and shareholders who owns the company and are liable for its profits and loss. It requires legal paper works and requirements to start business and its accounts should be shared with government. KFC is a private company and offers wide range of food products and beverages to its customers. Various food products include sandwiches, chicken products, sauces, popcorn nuggets, drinks, etc. KFC owns some of its restaurants and also deals in franchising(Hill, 2008). Voluntary sector organization:Voluntary sectors aims at benefits and enriching society. These sectors are set up in orderto create and maintain social impact rather than making profits. Voluntary sector organisations focuses on providing social services, health services, education benefits and other unmet needs
of people. This sector gets its funding from charities, donations and taxes received from foundations and welfare organisations(Bohari And et.al., 2017). Red cross is voluntary sector business organization and aims at protecting human life and their health. It ensures respecting every human being and aims at preventing and alleviating human sufferings. International Business Environment refer to multidimensional approach which includes various factors such as cultural differences, political risks, exchange rates, taxation and legal issues. The various business environmental factors greatly affects every types of business organization as it influences business and its related activities. International business environment is growing and developing on rapid pace because many business organizations are growing in global markets. Availability of low cost labour, increased demands of products and services, development of technological communications, trade barrier reduction, etc. makes every business organization to expand in global markets. Details of different types of business organizationPubliclimitedcompanyPrivatelimitedcompanyVoluntarysectorsbusinessBackground DetailsRalph Lauren is anAmerican corporationstarted in the year1967(Oraman, 2014).KFC is multinationalchainrestaurantbusiness and wasfounded in the year1952. KFC stands forKentuckyFriedchicken.Red Cross is aninternationalhumanitarianaidmovement founded in1863 in Geneva,Switzerland. Products and ServicesIt offers wide range oflifestyle products suchas clothing andapparels. It also offershomefurnishingproducts, fragrancecollections, childrenwear and accessories. KFC offers variousfood products andbeverages includingchickenproducts,burgers, wraps, saladsnuggets, sandwiches,soft drinks, friedGizzards, etc.Red Cross providesvarious services topublicincludinghospitalservices,vocational trainingprograms, preventionof infectious andcommunicablediseases and relief
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