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Business and Business Environment in Organisation - PDF

   

Added on  2020-10-23

14 Pages4565 Words243 Views
BUSINESSANDBUSINESS ENVIRONMENT

Table of ContentsINTRODUCTION...........................................................................................................................1P1 Different types of organisation and it's purpose....................................................................1P2 Size and Scope of different type of organisation...................................................................3P3 Interrelation among different organisational department and their link................................5P4 Positive and negative impact of macro environment upon business environment................6P5 Internal and external analysis of McDonald to identify its strength and weakness...............8P6 Interrelation of strength and weakness with macro environmental factor.............................9CONCLUSION .............................................................................................................................11REFERENCE ................................................................................................................................12

INTRODUCTIONBusiness environment is he combination of internal as well as external factors thatinfluence the environment of organisation. They will affect individually to the business and alsoaffect together to the business (Cavusgil, Ghauri and Akcal, 2012). These forces effect theorganisational ability which help them to maintain their relation with the customers. Businessactivities done by the workers for the purpose of profit and it required suitable businessenvironment where operational functions done according to plan and meet with consumer'sdemand. In the below report selected company McDonald’s, which is based on US. McDonald'sis the well known fast food company of America found in 1940 by Richard and MauriceMcDonald. In this report, topics going to be covered such as different types of organisation, it'spurpose, legal structure and their size and scope. Along with this, it includes the interrelationshipof functions in the organisation and business objective or structure. Further report is aboutpositive and negative impact of external factor on business and SWOT analysis of macro chosencompany with the external macro factors. P1 Different types of organisation and it's purposeOrganisation is a legal entity which contains huge number of employees and every entityhave different purpose, objectives and legal structure according to it's types. Basicallyorganisations have three types such as public, private or voluntary company which is describedbelow:Public company: Public companies are those which are listed with the SecurityExchange Commission (SEC) and they have authority to sell their shares between the generalpublic. Public company shares are openly traded in the capital market. Only those can be publicwho have more than 500 shareholders or assets worth $10 million. Purpose of the company is tosell their shares through stock exchange market. British Broadcasting Corporation (BBC) is theUK based public company and it's focus to innovate new technology for the their clients. BBCcreate the unique features for their 26 million users and it is the oldest broadcasting organisationof the world. It is the largest broadcaster organisation in the world in terms of employees or it'smanpower. Royal Charter is the single responsible body who arrange all the regularities workand government take regular review of this organisation (Ehret, Kashyap and Wirtz, 2013). 1

Purpose: - Purpose of the BBC company to serve their services to the public and achieve corebusiness objectives such as educate people, provide accurate information, represent UK's cultureor it's value and entertain them. Legal structure: - State government: Federal government take responsibility and it consist three branchessuch as judicial, executive and legislative. Central government: In this legal structure authority and control have under centralgovernment. They hold the whole power of regulatory in public sector organisation. Private company: Those company which have private ownership is called privatecompany. They can issue share in the market but not in public exchange and not through InitialPublic Offer (IPO). In this company members have limited liability and number of shares alsolimited. Public company's shares not treated the same as private company's shares. McDonald's isthe private sector company which is based in America and it produce fast food. It is introducedas a family restaurant where customers can find delicious food for them. It found by the Richardand Maurice McDonald in 1940. It's main aim to provide quality food for their customers in therestaurant along with friendly environment and it's a social responsibility on McDonald's to servebetter services to their shareholders. Purpose: - Company wanted to build trust between the customers so they can chooseMcDonald's products at the top preference. This company wanted to become world's largestfranchisee through following work ethics and by fulfilling their social responsibility. Legal structure: - Sole trader: - In this type of legal structure business have single owner who have all theresponsibility to handle he organisation single handedly. In the sole trader business,person have unlimited liability means they have to bear all loss as well all the profit occurin the business. It required less amount of capital for the business operations. Partnership: - In the partnership firm, two or more people work together to achieve theircommon goal for the purpose of profit. In this legal structure each partner is applicablefor the profit as well as for loss (Greco, Baldissin and Nonino, 2013). Limited liability: - In this legal structure, organisation is separate from it's owner. Itmeans business members have limited liability so they bear loss according to it.Remaining loss recover by he organisation not from the member;s personal assets. 2

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