Business Environment and SWOT Analysis Report

The report covers the business environment of Ford-way solutions company, analyzing its internal and external factors. It identifies strengths such as good growth prospects and a strong environmental record, as well as weaknesses like poor customer services linked to economic factors. The SWOT analysis helps the company identify advantages in competition, reduce threats and weaknesses, and capitalize on opportunities.

BUSINESS
AND
BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Different type of organisation with its purpose and growth.......................................................1
Size and scope of the organisation..............................................................................................2
Organisation structure and function............................................................................................4
TASK 2............................................................................................................................................5
PESTLE Model...........................................................................................................................5
SWOT and TOWS analysis on the Ford-way solutions..............................................................6
Explain strength and weaknesses interrelated with the external factors.....................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business and business environment is the collection of external and internal factors such
as customers and employees are needs and expectation, demand or supply of innovation and
management activities are sets in the business and its environment. The present study is
discussed by the various companies those are private, public and voluntary firms. The present
study is based on “Ford-way solutions” is the IT installation and support company. It is consider
in the small to medium sized business. Study lays emphasis on the different types of organisation
and its purpose. This will shows the size and scope of every organisation factors and its
organisation structure or function with it vision, mission and objectives. Those are help to run
their business smoothly. Report will also discussed by the PESTLE model for analysis the macro
business environment is impact on business. It is also highlighted by the SWOT and TOWS or
its interrelations are help to analysis those factors which impact to the business and its decision
making.
TASK 1
Different type of organisation with its purpose and growth.
There are various types of organisation which are established for earn money and build
profit from their business. The different companies like private (profit sector), public (no profit
and loss sector) and voluntary firm (non-profit sector) are as follows with its growth and
purpose:
Public company
The public company is owned and run by the government. This company is provide their
product and services to customers without charges. That type of firms are provide their whole
services to customers without taking any charges (Beatty, Samuelson and Abril, 2018). Like
NHS is the public organisation, this provides the free medical services to customers and their
local clients. This company has their purpose is to serve social and political purpose not to
commercial. This company is solve the various problems of their customers those are related to
their health and protection. NHS is growing fast at their local area.
Private company (Profit sector)
The private sector firms are established for the earn money and gain profit from their
business. This sector is important part of the economy in that product and services are produces
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by the individuals and organisation. There are various companies which are included in the
private sector such as the sole trade, partnership etc. the company aim is to provide services and
gain profits for their business. The Ford-way solutions is the IT installation and solution
company which provides their IT services to the different organisations requirement. The main
purpose of this company is to earn money and develop their current or existing business towards
the highest growth. The main purpose of the Ford-way solutions is to serve IT services with best
solutions to the company. The company have achieve the highest growth at marketplace.
Voluntary sector (non-profit)
It is the group which is entered with the help of agreements. This includes the trade
association and union (Bocken, Rana and Short, 2015). The cancer research centre is assist in the
voluntary sector. The company have aim is to provide world translation research and improve
health of their customers. The voluntary firm has purpose is to work for peoples welfare rather
then earning money for the business expansion. Other hand the main purpose of cancer research
centre is to provide the best and effective services to peoples and take of their health or protect
them for cancer.
Size and scope of the organisation.
As per the size and scope have four types of organisation like micro, small, medium and
large company are as follows with its mission, vision, objectives, scope, market share:
Basis Micro company Small company Medium
company
Large company
Meaning The business entity
is very small and it
has the 5 or fewer
then five
employees. For
example: the event
company
That business have
tend which less
difficulty securing
capital loans. In
that have fewer
then 50 employees
who are work in
small company.
For example:
Southern business
The medium size
business have the
250 employees or
fewer then its. For
example; the
Ford-way
solutions is the
medium size
company.
The large scale
company have no
limits of numbers
of employees and
branch offices.
For example:
NHS is the large
scale company.
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technology
company.
Background The is provide the
event management
services to their
clients and their
customers (Chang,
2016).
The Southern
business
technology is the
telecom services
provider company.
This provide
telecommuting
services to town.
the Ford-way
solutions company
is IT installation
company. This
provide solution
which are related
to the IT. It is IT
digital changes
specialise.
The NHS is the
largest company
is which provides
free medical
services to the
local customers.
Product and
services
The product and
services of this
company is to
provide the various
event managing
services and
decoration
products.
This provide the
internet, Wi Fi and
cloud services.
This company is
provide the
protection services
to customers and
cloud services.
This provide the
health protection
services to
customers. The
products of
company like,
medicines, reports
etc.
Vision To unites of event
professional and
personal or together
for work.
To make sure
about the peoples
are not create the
long distance.
Reduce distance
between peoples.
To protect
companies with IT
installation
(Erasmus,
Strydom and
Rudansky-
Kloppers, 2016).
To delivers the
better health, care
and better values
to peoples.
Mission Is help to event to
navigate their
pathway to
sustainable event
Is to provide the
various
telecommunication
services to clients
Is to provide best
IT services to
customers.
To provide the
quality of care of
every one.
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practices. without any issues.
Objective To specific areas of
the event
management.
To creating
awareness, to
imparting
knowledge with
shaping attitude.
To encourage the
spirit of
employees and to
providing highly
innovation,
scalable, reliable.
To protect life of
peoples by
providing best
care and
medicines.
Organisation structure and function.
The organisational structure is help to make the effective and valuable work at
workplace.
Hierarchical organisational structure
It is the effective and valuable organisational structure that followed the various global
organisation. Ford-way solutions company is follow the hierarchical organisational structure in
their organisation for maintain their work and its communication.
Functions
Employees are group according to their functions and they performed such as finance,
human resource, administration and research and development. It is a suitable for the
organisation. It follows a layout of the Pyramid. This structure is help to develop the skills of the
employees (Hamilton and Webster, 2018).
Functions are related to the organisation.
Function of Ford-way solutions help to achieve goals and objectives because companies
employees performs effectively of the organisation and also enhance the sales and profitability.
This contribute in accomplishing organisation mission and objectives. The objectives of Ford-
way solutions is to provide the highly innovation scalable and reliable. For attract more
customers and provide the best quality of services to their customers.
Functions of the organisation impact positively on the organisational structure because
every employees work in their specialization and enhance their skills and knowledge. This
organisational structure help to enhance the satisfaction level of the employees to accomplish
goals and objectives of Ford-way solutions. This impact to the company in positive ways.
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TASK 2
PESTLE Model
To analysis the external factors are impact to the business for that the PESTLE analysis is
help to analysis those factors. Those are give the negative and positive impact on the Ford-way
solutions and its operations which are as follows:
Political factors
The political factors impact to the business long term profitability of the Ford-way
solutions in UK. It operates in IT installation in UK and expose themselves in different political
environment and risk. There are various political factors which are impact to the business such as
tax rates, wages legislation etc. Ford-way solutions company has impacted by various political
factors. This factor are risk of military invasion, level of corruptions at country, trade regulation
or tariff related to the customers services (Hillary, 2017). This are impact to the Ford-way
solutions profitability because they have dealing with various political environment. By this
political factor has impact to the business and its profitability.
Economical factor
There various economic factors that has impact to the business profitability and
performance of Ford-way solutions in UK. This may expose by the different economic factors
and risk. There are various factors which are impact to the business such as the economic
growth, interest rates, exchange rate and disposable incomes of customers and business. The
company has impacted by the various economic factors with the specific growth and
profitability. This give negative and positive impact on the company like economic growth is
increase then company is grow in correct way and economic growth is decrease then it give
negative impact on company because its growth is also decrease.
Social factor
The social factors has also impact to the business operation and business profitability.
There are various social factors which are impact to the business are demographic education
level of the population, person's attitude, beliefs and perceptions etc (Pearson,2017). Person's
attitude affect to the Ford-way solutions like employees have the negative attitude then it affect
the company's profitability because they are not give the correct hard contribution in work.
Technological factors
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Technological factors has impact to the Ford-way solutions company. This operates in IT
installation sector. Technological factor provides some opportunities and threats to the Ford-way
solutions investment in technology help to reduce wastes as well as enhance quality of product.
By this help to reduce the cost that directly enhance profitability of the company. This give
positive and negative impact on the company. The negative impact on the business are such as
the network issues like IT installation in that lost of required the technology. By this having lots
of risk at the time of weather changes (PESTEL analysis, 2017).
Legal factor
The Ford-way solutions complies with the legal standards of the food and safety which is
help to build positive image to public and enhance sells and profitability of the organisation.
There are some legal factors the impact to company such as the anti-trust, employment law, data
protection law, healthy and safety law etc. those laws are give negative and positive impact on
the company and its profitability like healthy and safety law says the protect their employees
form harm and any accident which is happens in the organisation at the time of work or provide
compensation against of injuries if company is follows this then give positive impact. But in the
absences of this, give negative impact on the company and break trust of employees (Prajogo,
2016).
Environmental factor
Environmental factor are impact to the business and its growth side. There are various
factors which are impact to the Ford-way solutions and its profitability. The main environmental
factors which impact to the business climate changes, air changes and water pollution waste
management in customers services attitude towards ecological and green products, support for
recycle energy. Company has work to provide the IT installation but climate changes are impact
to the business at time of work.
Those are the factors which are impact to the business and its profitability in negative and
positive ways.
SWOT and TOWS analysis on the Ford-way solutions
The analysis the internal factor which impact to the business and its growth here is done
SWOT analysis. That is help to analysis the strength, weakness, opportunities and threats of
company. The strength and weakness are the internal to the company it can be changes them
over time but without some work.
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Strength
Strength is describe the positive attribute, tangible and intangible internal to the
organisation (Schaltegger, Hansen and Lüdeke-Freund, 2016). The company have the positive
attributes like the peoples and knowledge. Company is operates in the IT sector, this sector have
the various positive. It has strength is to customised products. They sales their product direct to
business model. Strength is to best environmental records.
Weakness
Weakness is the aspects of the business that detract from values and offer at the
competitive disadvantage. The weakness is to the task and projects in that business done
struggles with or assets it lack. The weakness is the commodity products and poor customers
services. It has low investment in research and development or weak portfolio.
Opportunities
The opportunities are the external attractive factors that are represent reasons for the
Ford-way solutions. The company have opportunity from the event and circumstances that
company are leverage (Beatty, 2018). Company can expand their customers services and
enterprise solutions business. It can obtain more patents by acquisitions. Company has the tablet
market growth.
Threats
Threats are includes the external factors like situation pose a risk to company in some
way. Threats from profit margin decline hardware products and intense competition.
TOWS analysis
Strength – opportunities
The company has strength is product customised and also has opportunities to expand
their services or solution business. By this company can make the new product as per customers
requirements and this new product can be expand in the market place.
Weakness – opportunities
The company has low investment in the research and development and have opportunities
to obtain market. For that company can more invest on the research and development team for
growth.
Strength – threats
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The company has strength is to direct selling to the business model and threat from the
intense competition. With the help of this strength company can reduce their weakness. The
company can make new strategy for enter new market and also compete with their competitors.
Weakness – threats
The company has weakness is poor customers services and threat profit margin declines
on hardware products. To give extra training to their employees who are give services to
customers. By this employees are able to give the correct information to the peoples.
Explain strength and weaknesses interrelated with the external factors.
The strength and weakness are interrelated to the external factors of the company. Those
are impact to the company in negative and also in positive ways. This will be the helpful for the
business and its important to achieve some clarity in perspective. The company have strength to
customised products. This will interrelated to the social factors because in the IT sector
company, customers wants the best and effective product and services for company side. In that
social factor related because it is the strength of the company. In that customers can give the
brief as per their requirements. By this strength of company is customised product is related to
the social factors (Teece, 2018).
The second strength is the environmental record is link with the environmental factors
because environmental factors direct impact to the Ford-way solutions company. This operates in
the IT installation. The company has weakness is to poor customers services are link with the
economical factors. Like economical growth of the company is good then customers are already
come towards the company for taking its services. By this weakness is poor customers services
are related to the economical factors which is considers in the external factors.
CONCLUSION
From the above study it had been concluded that the public, private and voluntary types
of company played a vital role in then economy. The all companies has their aim, purpose, size,
scope, growth, mission, vision and objectives of company. Report has been covered by the factor
that impacted to the company like political, economical, social, environmental, legal,
technological etc.. SWOT analysis has support to the company for identify their strength and
opportunities by that they look advantage in a competition. By analysing threats and weaknesses
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it found the ways of reducing this. Report has also shows the internal and external factors has
related to the external factors.
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REFERENCES
Books and journals
Beatty, J. F., Samuelson, S. S. and Abril, P. S., 2018. Business law and the legal environment.
Cengage Learning.
Bocken, N. M. P., Rana, P. and Short, S. W., 2015. Value mapping for sustainable business
thinking. Journal of Industrial and Production Engineering. 32(1). pp.67-81.
Chang, J. F., 2016. Business process management systems: strategy and implementation.
Auerbach Publications.
Erasmus, B., Strydom, J. W. and Rudansky-Kloppers, S. eds., 2016. Introduction to business
management. Oxford University Press Southern Africa.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Hillary, R. ed., 2017. Small and medium-sized enterprises and the environment: business
imperatives. Routledge.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Prajogo, D. I., 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics. 171.
pp.241-249.
Schaltegger, S., Hansen, E. G. and Lüdeke-Freund, F., 2016. Business models for sustainability:
Origins, present research, and future avenues.
Teece, D. J., 2018. Business models and dynamic capabilities. Long Range Planning. 51(1).
pp.40-49.
ONLINE
PESTEL analysis. 2017. [online]. Available through:
<https://www.professionalacademy.com/blogs-and-advice/marketing-theories---pestel-
analysis>
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