SWOT analysis in M&S Decision Making - Report

Added on - 21 Jul 2020

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BUSINESS AND BUSINESS ENVIRONMENT1
Executive summaryBusiness environment is referred as the internal and external factors of a business,which might influence the organisational performance and productivity. A businessenvironment considers both the macro and micro factors of an organisation, whichincludes the political, economical, legal, social, technological and environmental factors.However, on the other hand, the micro factors include the internal factors of a business,such as customers, suppliers, distributors and competitors, which can influence thebusiness decision in both positive and negative manner. In order to enhance theproductivity and business decisions, in a positive manner, the organisations need toanalyse the market and competitors in a proper manner. In terms of analysing themarket and competitors, SWOT analysis can help to identify the strengths weakness,opportunities and threats of the organisation. Implementation of marketing strategy ofan organisation based on the analysis and considering business environmental; factorscan help to gain high customer satisfaction with a growth in upward direction.2
Table of ContentsIntroduction........................................................................................................................3LO1....................................................................................................................................3P1 Legal structure, private and public voluntary organisational purposes........................3P2 Scope and size of organisation....................................................................................5Organisational size and scope relation with organisational business objectives..........7LO2....................................................................................................................................7P3 Organisational functions in respect to their organisational structure and objectives...7LO3....................................................................................................................................8P4 Influence of macro environment on business..............................................................8Micro environmental factor influence...........................................................................10LO4..................................................................................................................................11P5 Internal and external analysis of organisation...........................................................11SWOT analysis in M&S decision making.....................................................................12P6 Macro factors relation with organisational strength and weakness...........................12Conclusion.......................................................................................................................13Reference List..................................................................................................................153
IntroductionIn order to gain successful business in the current competitive market, businessperformance of an organisation can be manipulated in a profitable manner. As differentbusiness and organisations have their own business structure, market and strategies,thus their strategy to enhance the business performance might differ from one businessto another. In addition to that, organisational success might be influenced throughdifferent external and internal factors, related to business.This discourse enlightens the purpose of different structure, types and organisations inthe marketplace. In addition to that this course study highlights on differentorganisational functions, with considering the different determinants of an organisation.On the other hand, this critique demonstrates the macro environmental factors, whichmight influence the organisational performance. Both internal and external analysis oforganisation is discussed in the course study. In addition to that, this study analyses thestrength and weakness of organisation in relation to the macro factors. This discoursehas chosen the organisation, namely Marks and Spencer of UK.LO1P1 Legal structure, private and public voluntary organisational purposesAs different organisations have different structures based on the functions, products andservices of the organisations.Public Sector OrganisationIn the view ofPrajogo(2016, p.245), public sector organisation, is considered as theorganisations, which are generally operated and regulated by the regulatory bodies andgovernment in order to provide the services for public. Purpose of the public services isto provide help and services in order to gain social and public well-being through theirservices. On the other hand, different public sector organisations provide differentservices for public, such as, education, health, electricity, police services and others.NHS is one of the public sector organisations from UK, which is mainly operated inScotland Wales and England. NHS provides healthcare services to the public, withconsidering a minimal charge or free of services, based on the financial background ofthe public users (NHS CHOICES, 2017).4
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