This assignment delves into a comprehensive analysis of Marks & Spencer (M&S), examining both its internal factors (strengths and weaknesses) and external environment (opportunities and threats). It utilizes frameworks like PESTEL to understand the macro-environmental influences on M&S operations. The report highlights key aspects of M&S's strategy, linking its functions like HR, marketing, production, and operations to organizational goals. Additionally, it explores how macro factors impact M&S's performance and competitive landscape.