Comparative Analysis of Google and Cancer Research

This assignment provides a comparative analysis of two different organizations, Google (a technology company) and Cancer Research (a public organization). The analysis includes an examination of their organizational functions, such as human resources, marketing, production, and link with companies' objectives. It also considers the relationship between organizational function and link to objectives and structures of both Google and Cancer Research. References are provided from various books, journals, and online sources for a comprehensive understanding of the topic.

BUSINESS AND BUSINESS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1 ................................................................................................................................................1
P 1 Explaining different types and purpose of organization and its legal structures .................1
P 2 Explaining size and scope of different organization.............................................................2
M 1 and M 2................................................................................................................................5
LO 2.................................................................................................................................................5
P 3 Explaining relationship between different organizational function and link to objectives
and structures .............................................................................................................................5
M 3 .............................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Business management can be defined as controlling, leading, monitoring and planning
activities to run an organization. It is process a set of activities carried out together for
completion of a purpose. The business manager have many responsibilities which includes
supervising entire company, division and generating higher revenues returns from the business
activities. Assignment focuses on Google and Cancer Research. The Google offers services
which including designing for work and productivity, email, scheduling, cloud storage, social
networking etc (Attig and El Ghoul, 2017). Another company as considered as Cancer Research.
It is the research into cancer to identify causes and develop strategic for treatment. It is done in
academia, research institutes and corporate atmosphere and largely funded by government. Study
will explain different types of organization and their purpose. It will explain legal structures, size
and scope of different firms. Furthermore, report will explain relationship between organisational
function and link with objectives and structures.
LO 1
P 1 Explaining different types and purpose of organization and its legal structures
Public Organization: The central and local government has to regulate policies and procedures
which are following by public companies. The purpose of organization is to provide goods and
services to public. 51% of total share is hold by government in public company. For example
Tesco,. It is the public limited company which is providing groceries and general merchandise
products to consumers across the world (Booth, 2018). The public sector provides three types of
products and services that is public, merit goods and essential services. The company is to pay
through taxation for public and merit products to central government. They are also pay tax for
services to the local government. The organization are agencies that delivery public programs,
goods, services but operating by government and often their sources of revenues to direct public
funding. The public sector focused on providing general public and looking after their interests.
They are also focusing on addressing public concerns (Butler, and Wilson, 2015).
Private Organization: The private organization which are provide services for making profits.
The purpose of private organization is profit maximization. Google is multinational technology
company which specialise in internet related services and products. All business decision are
taken by the shareholders. There are different types of organisations such as solo traders,
partnership, large corporations and trade unions which are included in private sector. There is
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no interference of government in the private sector (Falessi, Shaw and Mullen, 2014). The legal
document must be completed in private companies such as memorandum and article of
association. The details are included in legal document such as objectives of business, its
headquarters and registered offices, amount of capital to be increased from sales of shares,
details concerning meetings within business and preparation for auditing accounts of business.
In the private sectors, companies are answering top stakeholder and customers. The manager
have ability to quickly depending on the business cycle and need for more personnel. The
managers can fire and offer severance packages of employees at any time. The privates sectors
companies are using acquiring process for revenues from sales and investment to purchase things
(Huma and et.al., 2017).
Voluntary Organization: The voluntary organization is a unit of individuals who are entering
into an agreement to form of organization. Volunteers are working in organization according to
set of norms and regulation by the government. The purpose of organization is to improve
society without profits. There are different business that work as voluntary firms such as
charities, foundation and social welfare organization. Cancer Research is problem solving
regarding cancer to identify reasons and develop strategies for preventions, treatment and cure.
This organization is providing services regarding social welfare and wealth. The trustee board
are regulators which handling policies and procedures, CEO and coordinators are known as
funders who is to coordinate with staff or volunteers (Mondal, Khelashvili, and Weinstein,
2014). The volunteers are providing services to peoples are called as beneficiaries. The target
audiences are including public or beneficiaries. The major regulators are such as charity
commission and company's house. The voluntary organization is also refers to non government
organization (NGO), third sector organization and civil society. Non profit services include
health, education, sports, social and religions. These organizations provide scholarship or any
form of support of social capital. In these organizations, volunteers are providing services such
as treatment, educational and social activities to benefits families, children.
P 2 Explaining size and scope of different organization.
Large Organization:The large companies are running business for generating revenues. The
revenues of large organization is less than 22.8 Million pounds (Ojha, 2014). Google company is
large organization. It provides internet services to customers. The revenue of company is 109.65
billion pounds in 2017. The Google emerges as the most futures oriented brand with across the
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world. The net profits of Google is 12,920,000 in 2013. The current market share 82.85% in
UK. The market share of Google is high as compare to Yahoo and Bing. The annual revenues is
rapidly growing with in a year. The organization is selling different consumer services like web
based services, software, hardware, internet services. They are providing APIs which allows
communication with google services and their integration with other services. Google is
spreading widely across the world. As of October 2016, Google operates 70 offices in more than
40 countries. The top 100 websites including You tube and Blogger, google is most visited
websites (Qin and et.al., 2016).
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Illustration 1: Market share of google
Sources: How Google, Bing & Yahoo’s Finances Stack Up – A Visual
Guidew., 2017

Medium-sized Organization: The medium sized organization refers to less than 250 employees
in company. The annual income of 1 million or more account for 80% of the sector's total
income. The most common activity of organization by charities and spending is social services
provision which are following by cultures and recreation (Van der Voet, 2014). The revenues
generated by voluntary sector was 43.8 billion pounds which was higher than previous year. The
government is to give subsidy to the sector that is 2.8 billion pounds are less than half level. The
Cancer research is inquiry into cancer to identify causes and develop strategies for treatment.
According to CB insights, a research firm, equity investment in cancer medical speciality start
up has growth from 2 Billion in 2013 to 4.5 Billion in 2017. The company is evaluating and
comparing applications of various treatment. These applications are including surgery, radiation
therapy and other treatments (Vogel, 2014).
Small Organization: The business are independently owned and operated that is limited size
and revenues depending on industry. The purpose of small size business is to make profits by
taking high risk. The combined annual turnover of small enterprises is 1.9 Trillion pound in the
2017. The small business administration established small enterprise size standards on industry
basis. Generally, specifies small enterprises having fewer than 500 employees for manufacturing
companies (Falessi, Shaw and Mullen, 2014). There are many problems facing by small
enterprise bankruptcy in under capitalization. The small companies are also using networking
and social media in the UK for more earning profits.
M 1 and M 2
According to research, cancer researchers is to investment for providing special
medicines start up has growth 4.5 Billion. The market share of Google is 82.65 % in UK. The
objectives of Google is to provide better internet services. The objectives of cancer research is to
giving special medical treatment of patients.
LO 2
P 3 Explaining relationship between different organisational function and link to objectives and
structures
There are different function of organization such as marketing, finance and operations
which are interrelating with objectives and structures of the firm.
Marketing and Finance: The marketing function is play role to identify and source possibly
successfully products for market place. There are different function types includes market
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research, making plans, product development, market development, penetration. Therefore,
marketing department should make efforts to determine of all marketing functions. So that,
finance department is giving funds for packaging, advertising, promoting the products in market
places (Huma and et.al., 2017). The finance manger is to help for adequate budget to meet needs
for research, promotion and distribution. The marketing functions are contributing in increasing
sales and achieving objectives of company.
Marketing and Production: The production department is to ensure that utilization of good
quality raw material, proper labour workforce. The marketing department is working closely
with production department for setting deadlines that may reach capabilities. Therefore,
production department should make efforts to implement the process of production. The strong
production is to helping for increasing sales and profits of company. The Google is technology
company which provides internet services, so that they are raising their funds for marketing their
services (Ojha, 2014).
Marketing and Human Resources: The marketing and human resources function are
interrelating with together. The marketing functions are helping for getting right candidates on
correct time. The function of marketing is helping of HR department for ensuring appropriate
skills and staffing level in the workplace. The marketing and HR managers are to meet customers
needs and wants for achieving objectives and goals of Google (Qin and et.al., 2016).
Production and Finance : The operation function is carry together raw materials with
production process to make goods for satisfying of customers needs and wants. These function
including planning and controlling of all activities which helps in transferring raw materials into
valuable products and services. These function are interrelating with marketing and finance. The
finance department relates to operation function because it incurs costs for raw materials, labour,
machines and equipments which are using in production process. So that, operation department
should make efforts on production process (Van der Voet, 2014).
Production and Marketing: The operation function are also linking with marketing department.
The operation functions are also helping to achieving the objectives and goals of company.
These functions are necessary in company for meeting productivity and budgetary guidelines.
The production manager is to ensure that proper utilization of raw materials, labour workforce
which are helping for increasing selling of goods and services.
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Human resources and Finance: The finance department works includes legal and accounting
relationship between a company, sources and uses of funds. It also includes raising funds,
allocation of funds, forecasting cash flows and outflows, financial control and effective use of
funds (Vogel, 2014). These functions are also interrelating with human resources' department for
helping HR planning, training and development. The finance manager to giving funds for HR
department for selecting suitable candidate for job positions, giving training and development of
employee and analysis employees compensation.
Human Resource and Production: The human resources' department is to help of production
for providing labour and increasing efficiency in the Google. Therefore, HR is to selecting
skilled and qualified candidates for production. The HR department of Cancer research is to
appointing those candidates whose better technical skills, medical qualified. So that, they are
helping for treatment of cancer patients (Huma and et.al., 2017).
M 3
The advantages of human resources function is to hiring, providing training of employees
in company. The disadvantage of HR function is to consuming money and costs. The advantages
of marketing function is to promoting products and services at market places. The disadvantage
is to spending more costs and time for advertising and market research. The advantages of
finance of raising and uses of funds appropriately in the company (Van der Voet, 2014).
CONCLUSION
It can be concluded that different types of organization such private, public and
voluntary organisation and its purposes. It can also conclude that legal structures, size and scope
of different organization such as large, medium and small. It can be concluded that relationship
between organisational function and link to objectives and structures of both Google and Cancer
research. The organization function are including human resources, marketing, production and
link with companies objectives. The Google is technology company which provides mostly
internet services. It is the largest website as compare to You tube. Another company as considers
are Cancer Research. It is research for developing strategies for better treatment of cancer
patients. The company is to identify causes for preventions, diagnosis and treatment.
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REFERENCES
Books and Journals
Attig, N. and El Ghoul, S., 2017. Organization Capital and the Cost of Equity Financing in
Medium‐Sized Manufacturing Firms. Contemporary Accounting Research.
Booth, P., 2018. Management control in a voluntary organization: accounting and accountants
in organizational context. Routledge.
Butler, R. and Wilson, D.C., 2015. Managing voluntary and non-profit organizations: Strategy
and structure. Routledge.
Falessi, D., Shaw, M. and Mullen, K., 2014. Achieving and maintaining CMMI maturity level 5
in a small organization. IEEE software 31(5). pp.80-86.
Huma, Z. E. and et.al., 2017. Determinants of cyberloafing: A comparative study of a public and
private sector organization. Internet Research. 27(1). pp.97-117.
Mondal, S., Khelashvili, G. and Weinstein, H., 2014. Not just an oil slick: how the energetics of
protein-membrane interactions impacts the function and organization of transmembrane
proteins. Biophysical journal. 106(11). pp.2305-2316.
Ojha, A. K., 2014. Public private partnerships: analysing the network form of
organization. Public–private partnerships. Routledge, New Delhi, pp.1-19.
Qin, S. and et.al., 2016. Large-scale intrinsic functional network organization along the long axis
of the human medial temporal lobe. Brain Structure and Function. 221(6). pp.3237-3258.
Van der Voet, J., 2014. The effectiveness and specificity of change management in a public
organization: Transformational leadership and a bureaucratic organizational
structure. European Management Journal. 32(3). pp.373-382.
Vogel, R., 2014. What happened to the public organization? A bibliometric analysis of public
administration and organization studies. The American Review of Public
Administration. 44(4). pp.383-408.
Online
How Google, Bing & Yahoo’s Finances Stack Up – A Visual Guide. 2017. [Online]. Available
through <https://www.ventureharbour.com/visualising-size-google-bing-yahoo/>.
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