Table of Contents Business and Business Environment.............................................................................................1 INTRODUCTION...........................................................................................................................1 LO1..................................................................................................................................................1 P1 Introduction and overview of different types of organisation...............................................1 P2 Background details of these organisation:.............................................................................2 P3 Functions of the organisation and its interrelationships........................................................6 P4 PESTLE analysis of an organisation and its positive and negative impacts........................7 P5 Internal and external analysis of an organisation..................................................................8 P6 SWOT analysis and its interrelationship with macro Factors..............................................10 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Business Environment means the environment of a business in the business operates and have the effect on the business, it consists of two factors one is external factors and another is internal factors and hoe does these factors effect to the functioning of a business like employees, customers, management, demand, supply and other business regulations(Botha, Kourie and Snyman., 2014). In this report John lewis Partnership (JLP) is taken as an organisation which is a UK based company. JLP deals industry. It has various departmental stores of Waitrose and Partners supermarkets, it deals I banking and financing services and other retail activities. This report gives an introductionand overview of different types of organisations in UK, their background details like size, products, scope objectives of these organisations. This report also highlights the macro factors that have impact on the organisation, and internal and external analysis of the chosen organisation. This report also analyses the SWOT of an organisation.159 LO1 P1 Introduction and overview of different types of organisation. TherearethreetypesofanorganisationsuchasPrivateorganisation,Public Organisation, and Voluntary Organisation. 1. Private Organisation:Private organisation is defined as an organisation which is the part of the economic system of a country which is been operated by an individuals or companiesbut has no participation of government in it but the organisation has to comply according to the laws of a country . Most these private organisations are run in order to achieve its profitability. A business may start as in one sector but may also move to other sectors. A quite big example of Private organisation is John Lewis Partner, which an employee owned private organisation Of UK(Belás and et.al., 2015). Its main purpose of operating a business is to achieve its Profit maximization goals, it focuses on the Profit maximization. This company has moved to different sectors of business in order to achieve its Profit maximization goals like from departmental store to the banking and finance. 2. Public Organisation:Public organisations are the type of organisations that are totally run and operated by the government and to provide services to the citizens of a country. Public organisations also forms the part of the economy of the country which consists of both public enterprises and public services. Public services includes police, military, infrastructures, health cares etc. Public enterprises are those enterprises which state owned but run under the control of 1
public ownership that provides goods and services for sale. These organisations operate on the commercial basis.Public Organisations objective is to provide services to the citizens of the country. An example of Public organisation is BP which is an oil and gas company which have the main offices in London. It is ranked among worlds 7 oil and gas companies. Its main objectives to provide quality gas and oil services and products to the citizens of the country. This company is operated and regulated by the state and central government of United Kingdom. 3. Voluntary organisations:voluntary organisations are the organisations which consists of group of individuals or members that usually enters in to the agreement or volunteers its self in order to form a body of organisation with an objective to accomplish its purpose for which the organisationismade(Smith.,2016).Inthesetypeoforganisationsmembershipsisnot necessary, to form an organisation to make it function correctly they need to be mandatory for its association. Voluntary organisations may be both incorporated or unincorporated. In this organisations mainly consists of Non-profit organisations or charities. These organisations main objective is to raise money in order to help the needy and poor people in various aspects of life. Voluntary organisationsare composed of various functions with the help of aid of volunteers and to provide the services to individuals or groups or to the different countries across the world. Main example of Voluntary organisation is Wellcome Trust in UK. Its main purpose to improve the health for very one. P2 Background details of these organisation: The size, scope, product and services, vision, mission, objectives of these organisations can be summarised in the following way: TypeJohnLewis Partnership(Private Organisation) British Petroleum (Public Organisation) Wellcome Trust(Voluntary organisation) Number of EmployeesNumber of employees working in John Lewis Partnershipis88,900 employees approximately. Number of employees workinginBritish Petroleumis74000 employees approximately. Number of employees working in Wellcome Trustis2057 employees approximately. 2
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Turn OverTotal turn over of JLP is11billionEuros (2015) Total turn over of BP is 141 Billion Euros. (2017) Totalturnoverof Wellcome Trust is 11 billion Euros.(2015) Value of AssetsTotalvalueofassets 2312.2millioneuros in 2018 Total value of assets of BPin20173.47 billion $ Total value of assets of WellcomeTrustis 23.2 billion Euros VisionItsmainvision statementistomake thesufficientprofit fromitstradingin ordertosustainits vitality in finance and tocontinueits developments and also to distribute the share ofitsprofitstoits membersand also to undertakeother activitiesconsistently, thatistheultimate purpose. It vision is to remain competitiveinthe coming time, in which the price, technologies, policiesandthe customerpreference areevolvingand changing rapidly. Its vision is to remain prepared for the next epidemic. MissionJLP's mission is give happinessofallthe members, satisfactions ofitsemployeesto attainthesuccessful business. Missionstatementof BP is to improve its qualityandtobe accessible to the wide rangeofcustomers thoughintegrity, honesty,equalityetc the mutual advantages for its customers and Itsmissionisto remainambitious towards its work and to keep on stretching in various part of the world. 3
for the company with respect to the human progress. ObjectivesObjectives of JLP are 1.Openaswell increase the support of JLP 2.Efficientand effectivemanagement of labour. 3.Enhancedjob satisfactionsinits various branches. Objectives of BP 1.toincreasethe profitability of BP by 20%inthecoming year. 2. To increase in the level of production 3.toachievethe financialgainby fulfilling the needs of the increasing demand. 4.toachieveits competitive advantage andalsotobuildits brand value as it was effectedbytheoil spills(Kolk., 2016). Itsobjectiveisto continuouslysupport forimproving human and animal health. Scope of these organisations TypeJohnLewis Partnership(Private Organisation) British Petroleum (Public Organisation) Wellcome Trust(Voluntary organisation) Number of outlets or branches There are 51 outlets or branches of JLP It has got 18,300 retail sites. UnitedKingdomand Over seas Operational areaRetailsOil and gasHealth services NumberofproductsTheproductsandProducts and servicesIt provides the services 4
or servicesserviceswhichJPL offersincludes clothing,cosmetics, furniture,foodand finance BPincludes petroleum, natural gas, petrochemicals,motor fuels,andaviation fuels. ontheresearchon medicalartifacts,and exploringresearch about the connections betweenmedicine, life and art as a whole. Organisational and legal structure of JLP includes Founder: John Spedan lewis. Chairman:Sir Charlie Mayfield. Headquarters: London England UK Subsidiaries: Waitrose and Partnership John lewis and partners. JPL has partnership council which is the head of the employees, partners of JPL elect 80% from the total number of 82 representatives. A partnership council has 5 directors of partnership who conduct the commercial activities. JPL follows the flat organisational structure(Pearson., 2017). Organisational and legal structure of BP includes CEO:Bob Dudley. Chairman:Carl-Henric Svanberg Headquarter:London, England It is run by the board of directors on the behalf of its shareholders and shareholders can vote on the certain keys issues faced by the company. It follows Tall organisational structures. Organisational and legal structure of Wellcome Trust includes Chairman:Manningham-Buller Director:Dr. Jeremy Farrar Headquarters:London, UK Decisions are been taken by the board of Directors. The organisational structures is divided into Finance and IT Information about stakeholder of these companies a) JLP:Stakeholders of JPL includes, customers, suppliers, co-owners and Angel Investors. 5
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b) BP:Stakeholder include, customers, government and also the investors who are investing in BP. c) Wellcome Trust:It includes volunteers from different organisations, from the public and other sectors. P3 Functions of the organisation and its interrelationships. The functions of John Lewis Partnership and its interrelationships within the organisation and hoe does there relationships helps in meeting the objectives and the Structure. Purchasing and production, they should work close with each other, the forecasting of the forecasting teams will help in deliver the results of demand in the markets and company keeps its production accordingly(Trevino and Nelson., 2016). Theseteams will also assure the on time deliveries of the materials. Understanding the goals of the different departments like marketing, sales, and other departments will increase the efficiency of the company and this in return help in achieving the objectives of the company. Marketing and Human resource, the interrelationship between marketing and human resource is most important in improving the efficiency of the businesses or an organisation. Through marketing analysis and information gained from it will help in maintaining the human resource of an organisation and helps in setting the parameters of their performance on the basis of marketing information available to the organisation. This will improve the performance of the employees with in the organisation. This will make better organisational structure and helps to achieve it objectives. Relationship between the sales and finance, in order to achieve a companies goals a company should have efficient finance and sales departments. Their Interrelationships plays a vital role for the profitability of the business, as the sales departments mainly focuses on the increasing its customers base while as the financial departments focuses on making the profits for the company. If the sales depart is expanding its customers base, finance department has to allocate the money and resources for reaching expanded customers needs. This will improve the organisations overall performance and brings stability in the organisation and will surely help in theachievingtheprofitsfortheorganisationandthishelpinfulfillingallits objectives(Virglerová, Dobeš and Vojtovič., 2016). 6
Sales and distribution, increase in the sales will result in the increase of its distribution channels of the organisation. If sales increases but its distribution are not enough to reach the sales this will hamper the profitability of the organisation. So its must that there should be a good collaboration in the sales and distribution process of the company in order to achieve the objectives of an organisation. Customer service, sales, and marketing, their interrelationship plays an important role for the profit maximization of the company, a marketing teams helps in increasing the sales of the company after increasing the sales a company has to provide the its service to the customers who are purchasing the products of the company. By providing the better service customers will keep on buying more and more products of the company and this will allow the company to spend on the marketing process because it will increase the companies brand image. It will bring profitability and helps in achieving the objectives of an organisation and it will also develop the organisation structure of the company(Schaltegger and Wagner., 2017). Research and Development and finance, their interrelationship will generate the leads to the company. During research and development researchers needs huge amount of finance for conducting these researches, a finance department needs to frame the proper budget for conducting researches but this in return will help an organisation in achieving its objectives and will enhance the organisational structure of the company. P4 PESTLE analysis of an organisation and its positive and negative impacts. Pestle analysis and its impact on the John Lewis Partnership is discussed below Political:Government of UK have decided to decrease its taxes on the corporation from 30% to 28% which have positive and negative impact on the organisation. This will help JLP in increasing its profits in future but it will also give rise of new entrants in the markets this will give rise to the competition in the market. Economical:UK is facing economic recession, due to which its has become serious about its interest rates. This has impacted JLP in decreasing the price of its products. This also has also made to give less incentives to its employees. Socio-Cultural:Customers are stitching their preferences continuously, this factor has led to challenge of achieving the competitive advantage but it can be overcomed by making the innovations in their products and make the products of latest fashion. 7
Technological:As technology keeps on upgrading on the continuous basis, there has been changes in the shopping trends which is more online and is trending in this industry. A company is carrying a paperless operations, its management and its administration process is carried out by IT systems which has led to the flexibility in its businesses but has also to spend more money to avail these technologies. Environmental:The resources which a company uses in its production process has be environmental friendly. But this will help the organisation in improving its image as it follows the environmental laws, but there are also legal threats for the safety of Livestock's which is a threat to the company. Legal:A company is facing challenges in terms of rights of the consumer, even from the production process. This has made the company to own renewable resources for making its products. But on applying the legal terms will upgrade the health and safety standards of JLP. P5 Internal and external analysis of an organisation. Internal analysis of organisation can be done by SWOT analysis The SWOT analysis of John Lewis Partnership is scanning of company's internal environment which consists of its strengths and weakness and external environment which consist of opportunities and threats. Strengths It is one of the United Kingdom's most high class retail brand. Departmentalisation of stores is one of its biggest strength. It offers large variety of brands including its own under one roof. It have a strong online business presence with overseas delivery options. The company have more than 85000 employees which forms a powerful human capital base for the John Lewis partnership. The company enjoys a remarkable brand image in the U.K. market. The company has a large variety of product lines to offer more products to its customers. Innovation in its products and services is a matter of strength for the company. Weaknesses 8
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Absence of international operations has led company to suffer its earning. The company have not been very stable in its profitability over the years. The prices of the products offered by the John Lewis are comparatively more than its rival companies in the markets which has limited its market share. Opportunities Young working class people prefersbranded items,hence an opportunity to increase its customer base. Opportunity of making international entrance in the developing countries. Customers increasing purchasing power has resulted into better lifestyle,an opportunity for the company to sell its high priced products to these customers. Threats Dreadful competition from its rival companies like Marks and Spencer Group plc,Tesco PLC and ASDA Group Limited. Absence of proper competition laws has resulted into collusion of big firms trying create a monopolistic market conditions(Gambhir, Gupta and Singh., 2016). Accessibility of physical stores of its competitors across the U.K and insufficient stores in the markets might pose a threat for the company. External analysis of organisation can be done Porters five forces Threat of new entrants:JLP is facing threats from new entrants which have made the JLP on changing its strategies like lowering their prices, cost reduction, and provide new value adds to its customers. Bargaining power Of suppliers:A suppliers are dominating the positions which has lowered to the decrease the margins of JLP Bargaining power of Buyers:Bargaining power of buyers have put pressure on JLP's Profitability in the long run. Smaller the customers higher will be the bargaining power of buyer. Threats of Substitutes:It has posed threat when the similar products are introduced in the market, this result in the less profitability of JLP. 9
Rivalry existing among competitors:There is neck to neck rivalry existing between JLP and its rivals this has resulted in the decrease of the price of the products and services of JLP. All these analysis will have as strong effect on the decision making of an organisation like, accompany has to bring new innovations in its products, a company has to build a effective supply chain to over come the challenges from suppliers, a company need to build a larger customer base to overcome from the problems of bargaining power of buyers, a company have to make a decision on not only being a product oriented but also to be service oriented company, and company in order to face the competition has to make changes in its product like going for the product differentiation(Ferrell and Fraedrich., 2015). P6 SWOT analysis and its interrelationship with macro Factors SWOT analysis StrengthsWeaknesses Strong Online Businesses Strong Brand Image Innovations Product variation Good Financial Structures Lack of stability Absence of international operations High pricing OpportunitiesThreats Making International entrance Expanding its customer base Strong rivalry Lack of Physical stores across UK Relationship of these factors with the macro factors are as follows Strengths:These strengths will help an organisation in making its presence globally. With the help of good financing structures it can buy and avail new technologies to face the competition across the globe. Weaknesses:Due to its weaknesses a company can face the problems with the political factors of various countries, with the lack of the stability it faces the problems in making its presence in new markets, high pricing will change the preferences of the consumers(Yang and Gabrielsson., 2017). 10
Opportunities:A company has to make investments for making new entries in global markets. But also in order to increase its customer base it should follow the legal factors of different countries for setting the business within different countries. Threats:a company has to deal with the economic social and cultural challenges in order to overcome these threats for the smooth running and functioning of business. CONCLUSION It is concluded from the report that the business environment plays an important role for any organisation. This report discusses about that there there are three types of organisations like Private, public and voluntary organisation. This report discusses about scope, size, products and services of these organisations, and also what type of organisational structure they have adopted. This report gives a brief background about these types of organisations. In this report it is concluded that functions of the organisation plays an important role in the growth of the organisation and achieving the objectives of an organisation. Pestle analysis has both negative and positive impacts on the organisation. It is also concluded that strengths, weaknesses, opportunities and threats of an organisation can make an effect on the companies macro factors 11
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REFERENCES Books and Journals Belás, and et.al.,2015. The business environment of small and medium-sized enterprises in selected regions of the Czech Republic and Slovakia.E+ M Ekonomie a Management. Botha, A., Kourie, D. and Snyman, R., 2014.Coping with continuous change in the business environment: Knowledge management and knowledge management technology. Elsevier. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Ferrell, O.C. and Fraedrich, J., 2015.Business ethics: Ethical decision making & cases. Nelson Education. Gambhir, K., Gupta, A. and Singh, J., International Business Machines Corp, 2016.Systems and methods for situational application development in the enterprise environment. U.S. Patent 9,372,740. Kolk, A., 2016. The social responsibility of international business: From ethics and the environment to CSR and sustainable development.Journal of World Business.51(1), pp.23-34. Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the idea of dialogue. InPublic relations theory(pp. 111-131). Routledge. Schaltegger, S. and Wagner, M., 2017.Managing the business case for sustainability: The integration of social, environmental and economic performance. Routledge. 12
Smith, B., 2016. Nature and Geography: Tragic Voids within Marketing Textbooks and the External Business Environment. InGlobal Perspectives on Contemporary Marketing Education(pp. 47-64). IGI Global. Trevino, L.K. and Nelson, K.A., 2016.Managing business ethics: Straight talk about how to do it right. John Wiley & Sons. Virglerová, Z., Dobeš, K. and Vojtovič, S., 2016. The perception of the state’s influence on its business environment in the SMEs from Czech Republic.Administratie si Management Public. Yang, M. and Gabrielsson, P., 2017. Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective.Industrial Marketing Management.64.pp.147-160. 13