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Business and Business Environment Assignment - ASDA

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Added on  2020-10-23

Business and Business Environment Assignment - ASDA

   Added on 2020-10-23

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Business and Business Environment
Business and Business Environment Assignment - ASDA_1
Table of ContentsINTRODUCTION..........................................................................................................................1TASK 1............................................................................................................................................1LO1..................................................................................................................................................1P 1.& P 2 in PPT .......................................................................................................................1P 3.Explain the relationship between different organisational functions and how they link toobjectives and structure...............................................................................................................1TASK 2............................................................................................................................................4LO3..................................................................................................................................................4P 4 Using PESTLE analysis, discuss the various macro environmental factors the impactASDA's business operations. .....................................................................................................4LO4..................................................................................................................................................5P 5 Conduct the internal and external analysis for ASDA, to identify its strengths &weaknesses. ................................................................................................................................5P 6 Explain the interrelationship between SWOT and PESTLE analysis of the company. .......8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Business and Business Environment Assignment - ASDA_2
INTRODUCTIONBusiness environment is consisted of all internal & external factors that has an impact onthe company's working including customers, employees, and management & businessregulations. With UK on verge of leaving the European Union and uncertainty in the turbulentdynamic business environment, it needs to develop effective strategies bearing in mind the needs& its valuable stakeholders. As a business analyst of ASDA, the UK based supermarket retailer, dealing in wide rangeof food products, dairy items, groceries, online shopping, etc., required to investigate differenttypes and sizes of the business. Apart from this, it will cover purpose & scope of theorganisation. Further, it will explain the impact of micro and macro factors on selectedcompany's decision making. TASK 1LO1P 1 & P 2 in PPT LO2P 3.Explain the relationship between different organisational functions and how they link toobjectives and structure.ASDA is a well-known supermarket chain located in United Kingdom and other parts ofEurope. Quoted firm deal in many kinds of products like grocery, general merchandise and non-food items. ASDA have different types of stores and super-centres which deals in all sorts ofgoods and services provided by chosen firm. Thus, established entity apply differentorganisational functions to get things done and make their product available to prospectiveconsumers and buyers (Bull, Jobstvogt and Carter-Silk, 2016). Organisational functions refers to different departments and functional areas which helpin achieving company’s goal and objectives. These functions are; Marketing, Finance,Production, Human Resource management, Purchasing, Research and Development. They arekey areas of every business as they support functioning of company and help in delivering firmobjective and vision. ASDA is a multinational company and has different departments which1
Business and Business Environment Assignment - ASDA_3
effectively did their job for achieving company’s goal and targets. Relationship betweendifferent organisational function is as follows:Finance: It is the most crucial area of quoted company as it keep transaction of monetaryinflow and outflows. Further, finance department is responsible to formulate budget fordifferent departments of organisation. It is interlinked to each areas of ASDA and keeprecord of all profits and losses earned by company in a financial year.Marketing: It is concerned with analysing and identifying current needs and demands ofconsumers at right price. Marketing department are required to analyse what consumerwant and how ASDA can fulfil through its operation. This department of quotedcompany is linked to all other functional areas and it’s interlinked. For instance;Production department of chosen firm is depend upon marketing sector as they have toproduce what is need and demand. Similarly, only through marketing departmentResearch and Development area can work and find the best method or way throughwhich ASDA can achieve its goal and expand their business (Burrell and Morgan, 2017). Human Resource Department: This section of chosen firm plays an important role inaccomplishing ASDA objectives. HR deals in recruiting, selecting, maintaining andretaining employees which are the most important assets of quoted enterprise.Organisation is dependent on their staff members and proper recruitment and selectionrequires careful management. Further, Human resource officers are responsible to analysejob vacancies in the chosen entity and fulfil it through recruiting the best professional. Purchasing: This concern works for acquiring goods and services which is been requiredby ASDA like; raw materials, production equipment and manufacturing. It is crucial areawithin chosen firm as ASDA deals in grocery products and general merchandise whichneeds careful purchase from suppliers. Further, purchase department is related tomarketing, finance section as through this section, it is been estimated that what quantityand quality of product will be purchased and at what price. Moreover, marketingdepartment make strategy of attracting consumer on basis of purchase product R&D: The Research and development team works in finding new ways and ideas whichcompany can apply in order to attract more consumer and garner more profits. ASDA has2
Business and Business Environment Assignment - ASDA_4

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