Business and Enterprise: Analysis of TOMS Shoes

Business and Enterprise

Contents
INTRODUCTION...........................................................................................................................3
Academic analysis..................................................................................................................3
CONCLUSION................................................................................................................................6
Self-Reflection.................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
In the contemporary world, the exchange of goods from seller to buyer against which a
subsequent amount is being paid by buyer is known as business. All sort of enterprises are
working with the motive i.e. to increase the customer base so that revenue can be generated and
sufficient profit can be maintained (Jo and Henry, 2015). In present time innovation is most
important element for the success of any organisation, as customer are always more attracted
towards a new and innovation concept, business idea of product. To better understand the
concept of business and enterprises working TOMS shoes have been selected which is consider
be the most innovative shoes in present business dynamic environment. TOMS is based in Los
Angeles for-profit enterprise which offer Boots, eyeglasses, coffee, clothes and designer bags are
produced and sold throughout the business. In December 2019 the business was seized away by
its investors and Mycoskie is really no longer the shareholder. Since being blamed for endorsing
a non-profit, Mycoskie made an admission on his webpage that before engaging in the case
including his agents did not care about relying on the community and agreed that it was an error.
Manager said he and the organization was in favour of fair human and civil rights.
In this report, analysing the business by using two concepts and linking theory to practice
and recommendation to expand business are provided. In addition report also covers self-
reflection on the report that requires improving academic and professional career.
Academic analysis
4P’s for the business
The marketing strategy is a vital resource for recognizing the good or service as well as for
preparing for a good product portfolio. The marketing combination is more commonly carried
out by 4 P promotions: pricing, product, promotion and place. There have been four distinct
factors in the advertisement combination and are interdependent and must be designed together
to ensure complementary and alignment of the policy recommendations within these factors of
market. To order to ensure sure components to the communication process stay important and up
should date, it is essential to have an eye on emerging patterns and demands both in business and
on the market. In the context of TOMS shoes the same have been discussed underneath:
Promotion: To bring digital appeal to the business and goods, TOMS uses promotion like
as website as well as social networks (Twitter, Facebook, Instagram), etc. Informing and