Travellers Heaven: Online Holiday Searcher

Vision
To become the leading online holiday searcher and first click for all the travellers.
Objectives
 Providing travellers with unexplored destinations which are safe for them to travel to.
 To be able to reach out to the local tour operations in destination countries.
 Get low price air carriers for the travellers for comfortable and faster transport.
Goals
Goal for travellers heaven is to make sure that they are providing best places for
travelling at low price.
My background
 Experience of working in a travel agency before resuming university studies.
 Experience of 7 years in product sourcing for travellers who love holidays.
 To provide the travellers to provide the best bookings and safe holiday packages which
are present.
Strengths
 Tours are going to be local.
 Pricing is going to be according to competition.
 Flights must be regular so that more clients would get attracted.
Weaknesses
 Online presences is missing which is a major drawback for the organization.
 Finances are not present for marketing,
 Experience in employees is also missing which is not good for the company to be able to
gain competitive advantage.
Opportunities
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 Less overheads with possible growth is present.
 Unique locations are going to get in unique identity for the company in the market.
 Unique market is going to rise in the market due to this factor.
Threats
 Risks would be involved in a start up organization which can make the company lose
their loyalty and trust of the clients as well.
 Competition is high in the market which is not good for travel heaven.
 Idea can be copied easily by other organizations making the company not be able to gain
the right client base for themselves in market.
Target market
 Single travellers.
 School and university trips.
 Families.
 Business trips.
Competition
 Tripadvisor
 Vrbo
 Aurhomes
Price
 Competitive pricing would be used.
 Location, local tour, etc. would be dependent on pricing factor.
 Penetration strategy is going to be used by Travellers Heaven in order to be able to gain
more customer base.
Place
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