business and management

400 words . Is a presentation based on a business plan that we made on the first term . I need SWOT analysis , PESTEL analysis and Steakholders map .

Business and
Management

Table of Content
• Company overview
• Promoting plans
• Competitive strengths
• Marketing strategy
• Goals and objectives
• Mission
• Potential pool of targeted customers
• Conclusion

Company Overview
Samsara Tea House is a new company on a well-dealt road in East London. Our essential
range of beverages is more than 50 sorts of tea we offer, including dark teas, green teas,
home grown teas etc. Furthermore, we sell souvenirs and gifts, and offer every day cakes to
go with tea orders. Samsara is a novel tea house where you remove your shoes before
entering, sit on a comfortable cushion on the floor and drink perhaps the best tea in the city.

Promoting Plans
Promoting endeavours for Samsara Tea House will be to advise clients about its existence
and area, and furthermore to teach potential clients about what a lunch nook is. Samsara
Tea House will keep up a site including a schedule of occasions and test menu. A web
nearness will be shaped through online life outlets, for example, Facebook and Twitter.

Competitive Strengths
• Tea-brewer : four years of experience as a tea tender, and 3 years of preparing as a
cultivator
• We are the main full-scale teahouse inside 20 miles.
• We are the main retailer offering such a wide cluster of premium teas

Marketing Strategy
Our advertising technique needs to achieve two things: first, to make potential clients
mindful of Samsara Tea House opening and area; second, to instruct potential clients
with respect to what a teahouse is.
• Samsara Tea-House will be operated under the “Sole Proprietorship” scheme.

Goals and Objectives
• Train employees proper food and ingredients handling to prevent waste
• Maintain a weight and portioning system for ingredients
• Check for quality of food from suppliers when ingredients are delivered

Mission
• The main goal of the business is to provide the finest teas to residents and tourist, in a
relaxed and unique environment.

Potential pool of targeted customers
The usual customer will be aged between 18 and 55, with the pay level somewhere in the
range of £30,000 and £100,000 every year.
• Gifts and souvenirs: We offer a choice of ready-filled baskets, and will work with
clients to make custom bushels for any event.

Conclusion
The English tea market is growing rapidly, according to the tradition of the country and
invaluable heritage of the tea traditions. Samsara tea-house will give the upper-working
class network with a spot to mingle, entertain themselves with fine teas and baked goods.
For tourists, Samsara Teahouse will be a goal stop in their journey.

Thank You