Impact of Recruitment on Customer Relationship Management - Case Study on Beaverbrook Hotel

Business and
Management
Dissertation

EXECUTIVE SUMMARY
Recruitment and customer relationship plays a vital role as it hep an organisation to achieve
its desired objective in an improved way and also to obtain competitive or aggressive
position among competitors. This research proposal covers research aim, objective, literature
review, methodology for completing the task in proper time mad budget without nay
hindrances. s

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
TOPIC:.............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
Overview of project area........................................................................................................4
B) Theoretical background and project focus..................................................................................4
Project Aim:............................................................................................................................4
Project Objective....................................................................................................................4
Project Question.....................................................................................................................5
LITERATURE REVIEW....................................................................................................5
Concept of recruitment and Customer Relationship Management.........................................5
Impact of recruitment on Customer Relationship Management function of Beaverbrook
Hotel.......................................................................................................................................6
Challenges which Beaverbrook Hotel face while managing customer relationship..............6
C) Justification and contextualization..............................................................................................7
Project Rationale....................................................................................................................7
Project Structure.....................................................................................................................8
D) METHODOLOGY.....................................................................................................................9
Method to carry out project....................................................................................................9
Types of project methods.....................................................................................................10
Ethical Consideration...........................................................................................................11
Research Limitation..............................................................................................................12
REFERENCES..............................................................................................................................13

TOPIC:
“An Investigation to Appraise the Impact of Recruitment on Customer Relationship
Management - Case study on Beaverbrook Hotel, Surrey”
INTRODUCTION
Overview of project area
Recruitment is the process of identifying, attracting, analysing the personnel and placing
them in a proper position based on their capabilities or abilities. It is considered as one integral
function in hotel industry as it help management to predict the changes occurs in hospitality
industry environment in order to satisfy the needs or demands of customer in an improved way.
However, an effective pool of personnel generate positive impact over customer relationship
management as it empower them to gain increased level of customer loyalty towards brand that
improves firm's overall productivity ratio (CHEN, GUO and SHI, 2015). Additionally, acquiring
impressive recruitment strategy assist organisation to build a better relationship with society or
consumer that reflect in enrichment of brand value among competitors in an amended style. IN
regard of this project, Beaverbrook Hotel has been considered which is one of the reputed and
branded hotel within UK and it is established in the year of 1866. In this project, it involves
project aim, objective, questions. Finally, identification of different project methodology and
review of literature for accomplishing the desired objective in a better manner.
B) Theoretical background and project focus
Project Aim:
The aim of this project is, “To examine the impact of recruitment on CSR at Beaverbrook
Hotel”.
Project Objective
 To study the concept of recruitment and Customer Relationship Management
 To identify the impact of recruitment on Customer Relationship Management function of
Beaverbrook Hotel.
 To examine the challenges which Beaverbrook Hotel face while managing customer
relationship.