Examining the factors that motivate Romanian entrepreneurs to set up business in UK

This dissertation examines the factors that motivate Romanian entrepreneurs to establish their businesses in the UK. It explores the importance of motivation, identifies motivating factors, and discusses the challenges faced by Romanian entrepreneurs in the UK. The research aims to provide insights into the motivations and challenges of Romanian entrepreneurs in the UK market.

Business and
Management Dissertation
1

Abstract
An entrepreneur is considered to be an individual who tend to create innovative ideas and on
the basis of this starts his/her own business. They have a tendency of taking risks and extracting
positive outcomes. Unlike others, entrepreneur also plays a crucial role in economy of a country.
Motivation in any field whether it is business, sports or any other put an impact on the
performance of an individual. In relation with this research, prime focus of researcher was to
evaluate the factors that can motivate Romanian entrepreneurs for setting or establishing their
businesses in United Kingdom. After overall analysis, it has been evaluated that United Kingdom
has a strong market and for entrepreneur country welcomes people who have innovative ideas
which can be further formulise for the betterment and growth of society. Along with this, people
of UK are good in terms of mindset, their intellectual thoughts make them suitable for hiring in
relation to respective company. While doing business there can be some challenges such as local
competition, tax policies etc., can be faced by entrepreneurs but to avoid this using certain
precautions it can be eliminated.
Furthermore, for collecting data and information primary source was being used in order
to make reliable and different from others. Later, for the part of literature review secondary
source was taken into consideration. This helped researcher in having in-depth knowledge
regarding the chosen topic.
2

Contents
Abstract............................................................................................................................................2
Title..................................................................................................................................................4
INTRODUCTION...........................................................................................................................4
Overview & background of research..........................................................................................4
Research Aim..............................................................................................................................5
Research Objective......................................................................................................................5
Research Questions.....................................................................................................................5
Literature Review.............................................................................................................................7
Importance of motivating Romanian entrepreneurs in terms of establishing business...............7
Factors that motivate Romanian Entrepreneurs to setting up their business within UK............8
Challenges that Romanian entrepreneurs face while introducing the new business venture in
UK...............................................................................................................................................8
Research Methodology....................................................................................................................9
Analysis and Interpretation............................................................................................................12
Conclusion.....................................................................................................................................27
Reflection and Alternative Research Methodology.......................................................................29
Reflection..................................................................................................................................29
Alternative research methodology............................................................................................29
REFERENCES..............................................................................................................................32
3

Title
“Examining the factors that motivate Romanian entrepreneurs to set up business in UK”
INTRODUCTION
Overview & background of research
Entrepreneur is referred to as the individual who develop a completely new business at
own level by managing all functions. The respective individual also handles all financial risks
and enjoys the reward at its own. In other words, entrepreneur is basically seen as the person
brings innovation in the society with their new ideas, products, services and business procedures.
The entrepreneurs basically gets attracted towards different problems and emphasizes on finding
out solution for the same in order to serve the society in better manner and bring innovation in
adequate manner (Brancu and et. al., 2015). There are several factors which work as the
motivational booster for the entrepreneurs and also influences them establish their business in
such a manner that brings success towards them in adequate manner. It has been analysed that
motivation and challenges are two of the main factors that encourages entrepreneur to perform
their work more effective manner so that they can attain success in rapid manner. Motivation is
determined as the one and only factor which develops higher level of interest among
entrepreneurs which improvises their capability of performing the work (Popescu and et. al.,
2016). It also encourages entrepreneur to execute the assigned work in such a manner that leads
to attainment of their predetermined goals and objectives in quicker manner. Apart from this, it
can be further said that innovation brought by the entrepreneurs in the society creates
employment opportunities at marketplace which also results in the improvement of standard of
living of the people (Ramadani, 2015). The present investigation has been conducted on
evaluating several factors which motivates Romanian entrepreneurs to establish their business in
UK market in order to attain success. It has also been observed that entrepreneurs. In this regard,
investigator has developed research aim, objectives and questions based on the research topic.
The research objectives are mainly developed on the basis of proposed research aim.
Development of objectives makes it easier for the investigator gather meaningful information on
the proposed topic as it provides guidance to them step by step. The developed research aim,
objectives and questions on the proposed study are presented as below:
4

Research Aim
The research aim is to “To examine the factors which motivate Romanian entrepreneurs
to set up business in the UK”.
Research Objective
 To understand the importance of motivating Romanian entrepreneurs in terms of
establishing business.
 To identify the factors that motivates Romanian Entrepreneurs to setting up their business
within UK.
 To determine the challenges that Romanian entrepreneurs face while introducing the new
business venture in UK.
Research Questions
 Why is it essential to understand the importance of motivating Romanian entrepreneurs in
terms of establishing business?
 What are the factors that motivate Romanian Entrepreneurs to setting up their business
within UK?
 What are the challenges that Romanian entrepreneurs face while introducing the new
business venture in UK?
Structure of the project
Structure of the report simply specifies that how investigation is being carried out by the
investigator with the motive of attaining best possible outcome towards the research problem.
While conducting present investigation in adequate manner researcher has made use of below
stated structure of research that will directly help them out in executing overall investigation in
effectual manner. Structure of the current investigation has been explained below in descriptive
manner:
Introduction
This is the first and foremost chapter of the dissertation in which overview of the
research, its topic, core research problem, aim, objectives, rationale of the study etc. explained by
the investigator in detailed manner. This section simply provides an overview to reader that why
this investigation has been conducted and what is main agenda.
Literature review
5

This is the second chapter of the research which depicts overall information gathered
from the secondary sources. In this chapter, views and perception of different authors have been
taken into consideration that has supported in concluding the topic and finding appropriate
outcome towards the proposed research “Examining the factors that motivate Romanian
entrepreneurs to set up business in UK”.
Research Methodology
This is the third section of the investigation which provides descriptive knowledge on the
range of methods that have been adopted by the investigator in appropriate manner. There are
several methods included in this section are research philosophy, research approach, research
design, data collection method, data analysis, ethics and sampling and many others. All of these
methods are further bifurcated into few more sub methods. Investigator selects the best suitable
methods among these and follows it while conducting this investigation in adequate manner.
Results and Analysis
Results and analysis is the fourth chapter of every investigation. In this section overall
gathered information is analysed by the investigator. With reference to current research,
investigator here analyses the primary information that has been developed with the usage of
questionnaire method. In this, responses provided by each and every respondent would be
evaluated in such a manner that will contribute in drawing valid outcome over the same.
Recommendation
This is the second last chapter in every investigation which has its own importance in
every research. In this section according to the overall information developed from the research
investigator provides recommendation to the business or the one for whom this research has been
conducted. The present investigation has been conducted on Romanian entrepreneurs therefore,
this section will provide clear suggestion to the Romanian entrepreneurs that will support them in
introducing their new business venture in UK.
Conclusion
This is the last section of this dissertation which specifies overall conclusion drawn on
the research topic by analysing both the primary and secondary method of data collection.
Conclusion is also based on the findings developed from this section which helps readers in
understanding overall findings in accurate manner.
6

Literature Review
Literature section in every investigation is completely based on the secondary research
which simply shows that how effectively investigator has made use of books, journals, articles
and other published material for gathering maximum information on the proposed research topic.
This section includes views and perception of different authors and other writers presented over
several medium. With reference to the current investigation conducted on the topic i.e.,
“Examining the factors that motivate Romanian entrepreneurs to set up business in UK”,
investigator has gathered secondary data on the respected topic in order to draw maximum
information on the proposed topic within minimum time period. In order to made easier and
more understandable literature review section has been conducted in various sub section that one
by one shows views and perception presented by the authors on different topics. All the divided
section on this topic is explained as below in detailed manner.
Importance of motivating Romanian entrepreneurs in terms of establishing business
On the basis of viewpoint given by the author named as Popescu and et. al., (2016), it has
been analysed that entrepreneur is the one who brings innovation and creativity within the
society with the motive of establishing their own business and earning profits from the same.
Entrepreneurs has higher number of skills among the risk taking is the most appropriate one as
they along handles the business and manages all associated risks accordingly. In addition to this,
it can be said that if the nation has more number of entrepreneurs then there are chances that they
would more chances of the economic growth of the nation too. This is so because, it develops
range of opportunities for the individuals belonging to that nations as it develops range of job
platforms, allows other associated people in enhancing their approach over the innovative
technology, etc. In addition to this, if it is talked about the society then it can be said that
increasing number of entrepreneurs at marketplace makes it easier for the nation to develop well
being of the society in adequate manner. On the other hand another author has argued that
entrepreneur is the one who analysis overall market situations especially the problems which is
being faced by themselves as well as other and develops the particular product or service
accordingly so that that specific issue could be overcome in appropriate manner. Entrepreneurs’
handles work associated with the business at its own level that includes finance handling,
arrangement of capital, decision making, allocation of the resources and many others in
7

appropriate manner (Donckels and Miettinen, 2019). With reference to Romania it can be said
that entrepreneurship is becoming common with the cultural of Romania which enhances
chances of development of more number of businesses which ultimately brings innovation,
improvement and growth in the society that leads to increasing success too. Along with this, it
can be said that larger number of entrepreneurs simply means the increasing number of
businesses within the nation that leads to attainment of increasing competition within the society
that develops more number of options for the people belongs to the same nation.
From the views expressed by Ramadani,Gerguri-Rashiti and Fayolle, (2015), it can be
said that UK holds strong market share across the overall economy in terms of influencing
Romanian entrepreneurs to develop and establish their business in adequate manner. The main
reason determined behind is that UK’s separation from EU which will ultimately affect the
overall growth as well as performance of the nation. Here, it can be said that increasing number
of Entrepreneurs’ with in UK will surely provide support to the nation. Also, it will create range
of job opportunity for the localise people that will lead to improvement in the economic
positioning of country. In this, UK shows its own support and coordination towards the
entrepreneurs who wishes to establish business within UK. Also, the nation also focuses on
making use several motivational tactics that could easily influence interest of Romanian
entrepreneurs to establish their business within the UK in appropriate manner. In addition to this,
it can be further said that nation can also enhance number of job opportunities for the citizen of
UK which will enhance their standard of living in lucrative manner.
Factors that motivate Romanian Entrepreneurs to setting up their business within UK
. In today’s scenario, the development and emergence of entrepreneurship is considered to
be a growing phenomenon as it is however linked with nation, market and economy.
Entrepreneurs can be seen in every field of business whether it is small, medium or large. There
are many factors that influence entrepreneurs but the main element which drive them is
developing and developed market area. It has been analysed that in most of the developing
nations SMEs are more than 95 percent which is higher than usual with around 60 percent of
workforce.
By motivating entrepreneurs, one can transform and individual from an ordinary man to a
powerful businessman (Ramadani, 2015). Moreover, this will help in creating more job
opportunities with considerably better economic growth and development. Motivation factors are
8

generally classified into two i.e. push and pull. Former includes elements such as family income,
not finding appropriate job etc., whereas, pull factors like need of interdependence, reputation in
society and many more. Therefore, to understand this better some of the factors are mentioned
below which motivate Romanian Entrepreneurs for establishing their business in United
Kingdom.
Financial Resources: We cannot deny the fact that most of the Entrepreneurs start their
business to make lots and lots of money but there are some of them who solely work with the
purpose of providing benefits to the needy people. When talking about financial resources¸
United Kingdom, after Brexit a growth of around 1.2 percent in GDP of UK was noticed in 2019
if it compared with the data of 2018 provided by IMF i.e. 1.4 percent. Later on, IMF predicted
that there will be a stability in growth of GDP and it will remain at 1.4 percent in 2020 and 1.5
percent in 2021 which is competitively a moderate growth (Economic Context of United
Kingdom, 2016). Besides this, country’s employment rate is high therefore, Romanian
Entrepreneurs by setting their business in United Kingdom will provide them with good
workforce. As a result, it will help them in increasing their profits and market share in a
speculated time frame. Along with this, United Kingdom has a great access to real estate and
equity which moreover provide permission to individuals to come together and work with
innovative ideas and thoughts.
Along with this, United Kingdom is considered to be the biggest band of capital in
Europe in the field of technology because in 2017 UK raised its funds to near around €7.1 billion
which was a record in start-up investment. Although Romania has good economic stability but
for expanding its business financial resource can work as one the factor for entrepreneurs.
Mindset: This is considered to be a prime component in terms of the behaviour of an
entrepreneur. While establishing a business it is essential that an entrepreneur has a determined
mindset so that focus can be on achieving goals. Workplace environment of United Kingdom
provides a different ecosystem if compared with Romania (Păunescu, Popescu and Duennweber,
2018). UK has a pool of talented people from diverse field. Along with this, country has a great
network of accelerator, funds can be raised easily. Generally, entrepreneurs in their start-up
business look out for raw talents who have innovative ideas and have a unique mindset of doing
an activity differently. Therefore, United Kingdom, is considered to be one of the best places for
entrepreneurs to start or establish their business.
9

Challenges that Romanian entrepreneurs face while introducing the new business venture in UK.
Growing business although provide great opportunities, increase profit, market share etc.,
but we cannot deny the fact that it brings some challenges as well. With the expansion or
establishing of companies, entrepreneurs can come to know about what suits best for the
company as well as for customers. Therefore, proper market strategy can help new organisation
in coping up with difficulties. Besides this, managing business as a young entrepreneur can
create a chaos result in pressure. Thus, what becomes important for an entrepreneur is to identify
challenges and how it can be solved. Furthermore, below are some of the challenges which can
be faced by an entrepreneur while establishing its new business in United Kingdom.
Local Competition: It is possible that entrepreneur’s business is new and unique but there
might be a possibility that field in which entrepreneur wants to establish his/her business is
already existing in that particular place. This can obviously come out as a disadvantage,
entrepreneur has to deal with tariffs, import fees etc., thus, it becomes important that
entrepreneurs remain caution and have an eye in activities local competitors. Furthermore, to
eliminate and cope up with this problem one should build a working relationship with local
suppliers, logistics, etc., Therefore, with the help of local knowledge Romanian entrepreneurs or
their companies can get benefits.
Tax Codes and Compliance Issues: Every country has its own tax policies and compliance
issues to follow and without this no new firm can establish their business because they have to
follow their protocols. Thus, to operate its business in an effective manner it is important that
company have proper knowledge about trading standards, rules and regulations because if these
are not followed than establishing business can be put on halt (Szarucki, Brzozowski and
Stankevičienė, 2016). Therefore, to avoid this kind of challenges knowing legal requirements
and tax policies is essential. With the help of legal advisory entrepreneur can seek to things that
are to be followed.
Supply Chain Risks: For smooth conduction of business it is important that proper supply
chain regulated. Import, shipping, export, logistics are some of the factors without which
company cannot be run. Therefore, managing such chains across national boundaries plays an
important role and for this, development of proper strategy and business plan is must. No one can
just wander around in foreign city without having proper information.
10

Hiring Right Employees: In order to accomplish business goals and objectives it is
required that entrepreneurs hire right people who believe in their project and idea. However, they
are the one who do their job of achieving set targets and goals in a speculated time period.
Therefore, with the help of walking interview one can select suitable candidates for their job.
Entrepreneur must look out for experts from every field such as finance, marketing, HR and
many more. Considering all these factors, entrepreneur and its company will have proper idea
regarding making strategies and executing the same.
Henceforth, these are some challenges which an entrepreneur can face while operating
business in different areas or in United Kingdom. Thus, main focus of entrepreneurs should be
proper planning before establishing its business otherwise negative outcomes could be faced and
instead of growth entrepreneur or company can decline.
11

Research Methodology
It is one of the important section in which research methodology is considered as a methodical,
hypothetical investigation that execute by analyst with the point of assessing the best possible
information towards the predetermined field of study (Gjesfjeld and et. al., 2020). Alongside this,
it additionally involves different hypothetical investigation that comprise different techniques
and standards. By this, specialist can gather reliable or important information and data towards
the predefined point. Thus, researcher is liable for choosing reasonable and fitting strategies to
gathered solid and real information. This can be advantageous in drawing a substantial and
legitimize results that make entire research fruitful and valid too.
Research Philosophy: It is referring to the compelling views and ideas for undertaking a
particular research exercises as it incorporates diverse mentality that perform task exercises in an
unexpected way. Basically, it consist a convincing arrangement of examples which consider
socially developed perspectives and requirements that is actualize by the investigator while
undertaking research. Essentially, there are two kind of methods of reasoning for example
positivism and interpretivism. For performing current research, researcher will be applied
positivism look into reasoning as it characterizes consistent information that support in
understanding clarification of human activities towards the chose theme.
Research approach: It is crucial for researcher to make a viable wider assumption in which
information ought to be gathered, dissected and translation the equivalent. It is classified into two
technique, for example, inductive and deductive research approach. For undertaking present
examination, research maker will utilize deductive methodology as it helps in giving quantitative
data that is quantifiable in nature and furthermore show the connection between two idea and
factors also. This will also support researcher in effectively make a legitimate determination
toward the selected study.
Research strategy: It is based on the specified structure that utilized by examiner to finishing
the study in reliable manner. In this regard, it is significant for researcher to execute a compelling
methodology with the goal that they can successfully make a substantial determination at the end
of the study (Gaur and Kumar, 2018). As there are different strategies such as, survey, interview,
questionnaire, observation and some more. From these, questionnaire is one of the powerful
systems that help understanding the view purpose of representatives towards the selected topic
and area as well.
12

Research choice: It is significant for researcher to choose right and reasonable strategy for do
the examination as it helps in giving authentic and dependable outcomes toward the finish of the
investigation. Right now, two kind of research, for an example, qualitative and quantitative
research. For this, specialist will apply quantitative research strategy as it depends on the logical
data that it quantifiable in nature (Aoyama, Hoshika and Honda, 2018). Alongside this, it is
additionally gainful in deciding the distinctive behaviour, their conduct and sentiment based for
enormous scope. As it is less one-sided and furthermore give quantifiable data. This will assist in
achieving positive results that make entire research authentic.
Data source: For gathering information there are different sources which help in analysing the
facts and figures towards the specified research area. This may help in making entire research
progressively successful and important too. In this, there are two type sources, for example,
primary and secondary. As primary source of data collection is connected with direct data
wherein specialist use questionnaire that incorporates different close-ended questions. By this,
specialist effectively comprehend the view purpose of chosen members about the research topic.
Furthermore, secondary method of data collection is likewise viable as it gives hypothetical
structure wherein definite data accumulate from online scholar, articles, books, newspapers and
some more. Under this study, researcher will apply both type of data source that may help in
analysing as well as gathering authentic information towards particular research topic. By this
entire research activities can be successfully carried out.
Research sampling: It is connected with the successful procedure that help in choosing
respondents from the huge populace. The fundamental reason undertaking this strategy is to
gather exact information that help in reaching a substantial inference toward the finish of the
exploration. It is characterized based on two procedures, for example, probability and non-
probability sampling strategies (Amjad and et. al., 2018). For undertaking this examination,
analyst will utilize probability technique wherein respondents are chosen according to irregular
premise. Alongside this, members likewise persuade equivalent opportunities to be chosen for
giving their perspectives to specialist based on indicated look into subject. By utilizing this
strategy, select select 30 respondents who are the Romanian entrepreneurs who wants to operate
their business in UK.
Questionnaire
Q1) Do you have knowledge about the factors that motivates Romanian entrepreneurs in setting
13

up its business within UK?
a) Yes
b) No
Q2) What are the factors that motivate Romanian Entrepreneurs to setting up their business
within UK?
a) Political stability of UK
b) Financial resources
c) Largest pool of talented people
Q3) According to you, financial resources are the main factor that motivates Romanian
entrepreneur in establishing of its business in UK?
a) Highly Agree
b) Agree
c) Disagree
d) Highly disagree
Q4) What are the importance of motivating Romanian entrepreneurs in terms of establishing
business?
a) Brings innovation and creativity
b) Increasing higher returns
c) Effective use of innovative technology,
Q5) As per your opinion, bringing innovation and creativity is main significance of motivating
Romanian entrepreneurs in terms of establishing business?
a) Yes
b) No
Q6) What are the different challenges will be faced at the time of motivating Romanian
Entrepreneurs?
a) Resistance to participate
b) Non cooperative behaviour
c) Cultural or language difference
Q7) What are the different motivating techniques that can be used to persuade the behaviour of
Romanian entrepreneurs to start business?
a) Be positive towards risks
14

b) Set small and weekly goals
c) Be transparent
Q8) Which type of business is easy to setup by Romanians in UK?
a) Restaurant
b) Manufacturing of clothes
c) Retail in Groceries
Q9) Which factor takes most time to cope up while setting up business by Romanian in UK?
a) To understand market requirements
b) Legal and regulatory adherence
c) Competitors nature
Q10) What will be the best strategy to follow while starting business by Romanian in UK?
a) Focus over attaining cost leadership
b) Product differentiation
c) Product or service quality
Q11) Which entry strategy will be the best for starting any kind of businesses by Romanian in
UK?
a) Joint venture
b) Franchisee
c) Strategic alliance
d) Licensing
Q12) What are the challenges that Romanian entrepreneurs face while introducing the new
business venture in UK?
a) Different culture
b) No knowledge of external business environment factors
c) Availability of local resources
Q13) What are the ways through which challenges faced by Romanian entrepreneurs can be
reduced while introducing the new business venture in UK?
a) Help of external agencies
b) Start working in collaboration
c) Setting up separate market research team
Q14) Provide any recommendations to Romanian entrepreneurs in establishment of its business
15

in UK successfully.
Analysis and Interpretation
This is an important part of the dissertation because it support researcher in identification of
opinion of respondents about the topic. In order to analysis quantitative data, thematic analysis
will be used by researcher. This method support investigator in easily analisation of quantitative
information about the topic. In this method, number of themes will be formed on each question.
This turn to assist in analisation and interpretation of quantitative information in systematically.
Along with this, for analysis quantitative information or data, there is need for following several
steps which are making of frequency table, developing graphs and interpreting information.
These steps will be explained as below:
Frequency table
Q1) Do you have knowledge about the factors that motivates Romanian
entrepreneurs in setting up its business within UK?
Frequency
a) Yes 20
b) No 10
Q2) What are the factors that motivate Romanian Entrepreneurs to setting up their
business within UK?
Frequency
a) Political stability of UK 8
b) Financial resources 12
c) Largest pool of talented people 10
Q3) According to you, financial resources are the main factor that motivates
Romanian entrepreneur in establishing of its business in UK?
Frequency
a) Highly Agree 10
b) Agree 15
c) Disagree 3
d) Highly disagree 2
Q4) What are the importance of motivating Romanian entrepreneurs in terms of
establishing business?
Frequency
a) Brings innovation and creativity 12
b) Increasing higher returns 8
16

c) Effective use of innovative technology, 10
Q5) As per your opinion, bringing innovation and creativity is main significance
of motivating Romanian entrepreneurs in terms of establishing business?
Frequency
a) Yes 25
b) No 5
Q6) What are the different challenges will be faced at the time of motivating
Romanian Entrepreneurs?
Frequency
a) Resistance to participate 10
b) Non cooperative behaviour 10
c) Cultural or language difference 10
Q7) What are the different motivating techniques that can be used to persuade the
behaviour of Romanian entrepreneurs to start business?
Frequency
a) Be positive towards risks 12
b) Set small and weekly goals 8
c) Be transparent 10
Q8) Which type of business is easy to setup by Romanians in UK? Frequency
a) Restaurant 7
b) Manufacturing of clothes 10
c) Retail in Groceries 13
Q9) Which factor takes most time to cope up while setting up business by
Romanian in UK?
Frequency
a) To understand market requirements 10
b) Legal and regulatory adherence 10
c) Competitors nature 10
Q10) What will be the best strategy to follow while starting business by
Romanian in UK?
Frequency
a) Focus over attaining cost leadership 13
b) Product differentiation 7
c) Product or service quality 10
17

Q11) Which entry strategy will be the best for starting any kind of businesses by
Romanian in UK?
Frequency
a) Joint venture 10
b) Franchisee 8
c) Strategic alliance 7
d) Licensing 5
Q12) What are the challenges that Romanian entrepreneurs face while
introducing the new business venture in UK?
Frequency
a) Different culture 11
b) No knowledge of external business environment factors 9
c) Availability of local resources 10
Q13) What are the ways through which challenges faced by Romanian
entrepreneurs can be reduced while introducing the new business venture in UK?
Frequency
a) Help of external agencies 9
b) Start working in collaboration 10
c) Setting up separate market research team 11
18

Theme 1: Knowledge about the factors that motivates Romanian entrepreneurs in setting up
its business within UK
Q1) Do you have knowledge about the factors that motivates Romanian
entrepreneurs in setting up its business within UK?
Frequency
a) Yes 20
b) No 10
Interpretation: From the above mentioned graph, it has been summarised that majority of
respondents have idea regarding the factors that motivates and encourages Romanian
entrepreneurs in successfully setting up their business in United Kingdom. Remaining 10
respondents not have any kind of knowledge about the same concept. According to the above
information founded in literature review, some authors have been provided their opinion about
the motivational factors and their importance in motivating Romanian entrepreneurs.
Theme 2: Factors that motivate Romanian Entrepreneurs
Q2) What are the factors that motivate Romanian Entrepreneurs to setting up their
business within UK?
Frequency
a) Political stability of UK 8
b) Financial resources 12
c) Largest pool of talented people 10
19

Interpretation: There are various factors that motivate or inspire Romanian
Entrepreneurs to develop their business surrounded by UK. For this, 8 out of 30 respondents
have idea as political stability of UK is main factor because UK holds strong market share in
across the overall economy. 12 respondents have idea as U.K. has the main band of capital in
Romania in terms of tech start-up funding. Remaining 10 participants have view as UK has
largest pool of talented candidates that support new business in successfully establishment of its
new venture at that country.
Theme 3: Financial resources are the main factor
Q3) According to you, financial resources are the main factor that motivates
Romanian entrepreneur in establishing of its business in UK?
Frequency
a) Highly Agree 10
b) Agree 15
c) Disagree 3
d) Highly disagree 2
20

Interpretation: 10 out of 30 respondents are highly agreed about the financial resources
are the main factor that motivates Romanian entrepreneur in establishing of its business in UK.
15 are agreed, 3 are disagreed and remaining 2 are highly disagreed. Therefore majority of
respondents are agreed as it proves UK has largest band of capital for Romanian entrepreneur in
setting of their new venture. In literature review, some authors have idea as financial resource is
main factor that encourage entrepreneurs of Romania to set-up their venture within UK market.
Theme 4: Importance of motivating Romanian entrepreneurs
Q4) What are the importance of motivating Romanian entrepreneurs in terms of
establishing business?
Frequency
a) Brings innovation and creativity 12
b) Increasing higher returns 8
c) Effective use of innovative technology, 10
21

Interpretation: There are various significances of motivating and inspiring Romanian
entrepreneurs in terms of establishing business. In this, 12 out of 30 respondents have idea as
they bring innovation and creativity in the society with the purpose of establishing their own
venture and earning profits from the same. 8 participants have knowledge as increasing higher
return is important because it help entrepreneur in maximising their interest towards
establishment of new venture in UK. Remaining 10 respondents have idea as effective use of
innovative technology is main significance of encouraging Romanian entrepreneur. Therefore,
all these are key importance but in literature review, some authors have knowledge as bringing of
innovation and creativity is one of the main importances. They have idea as innovation and
creativity support entrepreneur to successfully develop their business in new marketplace.
Theme 5: Bringing innovation and creativity is main significance of motivating Romanian
entrepreneurs
Q5) As per your opinion, bringing innovation and creativity is main significance
of motivating Romanian entrepreneurs in terms of establishing business?
Frequency
a) Yes 25
b) No 5
22

Interpretation: 25 out of 30 respondents have idea as bringing creativity and innovation
is major significance of fascinating Romanian entrepreneurs in terms of setting business.
Remaining 5 respondents not have any kind of knowledge about the same. Therefore, majority of
participants are agreed as innovation and creativity support an entrepreneur in development of its
business successfully in UK. Innovation and creativity support entrepreneur in maximisation of
its sales and attraction of larger base of customers easily. This turn to support them in
development of its strong brand image in UK market and in customer’s mind.
Theme 6: Different challenges will be faced at the time of motivating Romanian
Entrepreneurs
Q6) What are the different challenges will be faced at the time of motivating
Romanian Entrepreneurs?
Frequency
a) Resistance to participate 10
b) Non cooperative behaviour 10
c) Cultural or language difference 10
23

Interpretation: There are various challenges or issues will be faced at the time of motivating
or encouraging Romanian Entrepreneurs. For this respondents have equal ratio and provided
their opinion about the challenges. These challenges are resistance to participate, non-
cooperative behaviour and culture or language difference. These will have negative impact on
UK economy by reducing the number of talented employees and increasing discrimination
among worker force.
Theme 7: Motivating techniques that can be used to persuade the behaviour of Romanian
entrepreneurs to start business
Q7) What are the different motivating techniques that can be used to persuade the
behaviour of Romanian entrepreneurs to start business?
Frequency
a) Be positive towards risks 12
b) Set small and weekly goals 8
c) Be transparent 10
24

Interpretation: From the above-mentioned graph it has been evaluated that there are various
motivating factors that directly affect the behaviour of Romanian entrepreneurs towards the
starting their business activities in new market place. in context of this, 12 out of 30 people give
their views that be positive towards the risk is one of the effective factors that can motivate
Romanian entrepreneurs to start a new business with the aim of attaining success in UK. Along
with this, 8 participants think that set small and weekly goals is also help entrepreneurs to run
their new business that contributes in attaining success in UK market. Apart from this, rest of 10
respondents said that be transparent that assist in implementing a new and start-ups within the
UK. All these are providing opportunities to Romanian entrepreneurs to established their new
business.
Theme 8: Type of business is easy to setup by Romanians in UK
Q8) Which type of business is easy to setup by Romanians in UK? Frequency
a) Restaurant 7
b) Manufacturing of clothes 10
c) Retail in Groceries 13
25

Interpretation: In UK market, there are certain type of businesses which are easy to start a new
business for Romanians. This is beneficial in influencing them to established their business and
generate profitability level. Along with this, it also put positive impact over the economy of the
UK by generating providing employment to local people that contributes in developing strong
economy. In context of this, 7 participants think that restaurant is consider as an effective type of
business that easily can operate. Furthermore, 10 people give their views that manufacturing in
clothes is also a best sector wherein Romanians entrepreneurs can easily establish their business
to generate profitability. On the other hand, remaining 13 respondents said that retail in
Groceries is also consider as an effective sector that is beneficial for Romanians entrepreneurs to
operate their new business.
Theme 9: Factor takes most time to cope up while setting up business
Q9) Which factor takes most time to cope up while setting up business by
Romanian in UK?
Frequency
a) To understand market requirements 10
b) Legal and regulatory adherence 10
c) Competitors nature 10
26

Interpretation: From the above discussed graphical presentation it can be analysed that it is
crucial for Romanians to analyse all the factors that are required to cope up at the time of
operating their business in UK. This will directly contribute in improving the possibilities of
attaining success and growth as well. In this regard, 10 out of 30 people give their views that
understand market requirements is one of the important aspects that would be required by
entrepreneurs before operating their new business in UK. Along with this, 10 participants think
that Legal and regulatory adherence is an effective factor that can be cope up at the time of
running their business at global level. Apart from this, rest of 10 people said that analysing
competitors nature is effective that may aid in increasing possibilities of attaining competitive
advantage at market place.
Theme 10: Best strategy to follow while starting business
Q10) What will be the best strategy to follow while starting business by
Romanian in UK?
Frequency
a) Focus over attaining cost leadership 13
b) Product differentiation 7
c) Product or service quality 10
27

Interpretation: For attaining success in market, it is important for Romanian to follow all the
necessary strategies that support them in executing their business in UK. It can be effective in
providing wider path to accomplishing their positive image and at the same time also capture
larger market share from its competitors. As per discussed graph it can be analysed that 13 out of
30 people said that focus over attaining cost leadership is an effective strategy through which
entrepreneurs can run their new start-ups in UK with the aim of capturing huge market share
from its competitors. Furthermore, 7 participants give their views that product differentiation is
also consider an appropriate strategy that follow by entrepreneurs to expand their operational
activities in UK market. On the other side, 10 respondents think that focus on product or service
quality is effective as it helps in inviting large number of customers over the same. This swill
directly contributes in increasing profitability level of business and also make it more
competitive.
Theme 11: Entry mode will be the best for starting any kind of businesses
Q11) Which entry strategy will be the best for starting any kind of businesses by
Romanian in UK?
Frequency
a) Joint venture 10
b) Franchisee 8
c) Strategic alliance 7
d) Licensing 5
28

Interpretation: There are various entry modes that can be used by Romanian entrepreneurs to
start their business in UK. This can be beneficial in improving the possibilities of attaining
success and growth within the UK market. In context of this, 10 out of 30 participants give their
views that joint venture is one of the effective entry modes for running its business in new
market that help them in increasing its profitability level. Along with this, 8 participants think
that franchises are also support company in entry into new market. 7 respondents said that
strategic alliance may aid in running business in UK. Apart from this, rest of 5 people give their
views that Licensing is consider as an effective that support Romanian to start their business in
UK market.
Theme 12: Challenges that Romanian entrepreneur face while introducing the new business
venture in UK
Q12) What are the challenges that Romanian entrepreneurs face while
introducing the new business venture in UK?
Frequency
a) Different culture 11
b) No knowledge of external business environment factors 9
c) Availability of local resources 10
29

Interpretation: There are various challenges or issues that Romanian entrepreneurs face
while developing the new business venture in UK. For this, 11 respondents have idea as cultural
differences are main issue because culture of UK and culture of Romania is different. 9
respondents said as lack of knowledge about external business environment factor is major issue.
This will create difficulties for Romania entrepreneurs in identification of best resources that
helps in successfully development of business at UK. Remaining 10 participants have idea as
availability of local resources is main issue because it is based on traditional approaches that
consume more time and cost of the business. Along with this, in literature review, few authors
have idea as cultural differences are biggest problem for Romanian entrepreneurs in setting up of
their new venture in United Kingdom.
Theme 13: Ways through which challenges faced by Romanian entrepreneurs can be reduced
Q13) What are the ways through which challenges faced by Romanian
entrepreneurs can be reduced while introducing the new business venture in UK?
Frequency
a) Help of external agencies 9
b) Start working in collaboration 10
c) Setting up separate market research team 11
30

Interpretation: From the above-mentioned graph it has been evaluated that there are various
effective ways that help by Romanian entrepreneurs to overcome from the challenges that they
face at the time of operating their business in UK. In this, 9 people give their views that help of
external agencies is support in resolving issues of Romanian entrepreneurs. In addition of this, 10
participants think that start working with collaboration is an effective way, rest of 11 people said
that setting-up separate market research team is beneficial in overcoming from the challenges.
31

Conclusion
From the above mentioned results, analysis and discussion, it has been concluded that most
of the respondents have about the motivational factor that helps Romanian Entrepreneurs in
setting up their business in UK. These motivational factors are political stability of UK,
financial resources and largest pool of talented people. Among them, majority of respondents
have knowledge as financial resource is main factor because economic condition of United
Kingdom is very strong. There are number of significance for motivating Romanian
Entrepreneurs in way of setting business within United Kingdom. These are increasing higher
returns, effective use of innovative technology, and bring innovation and creativity. This will
help in development of economic growth of country. Numbers of motivational techniques have
been used for persuading behaviour of Romanian Entrepreneurs such as be positive towards
risks, be transparent, and setting up small and weekly goals. These are effective techniques that
support Romanian Entrepreneurs in establishment of its business operations in UK. There are
different options for Romanian Entrepreneurs in setting of different kind of business such as
manufacturing of cloths, restaurant, retail in groceries and so forth. For setting this type of
business, different number of useful strategies has been available such as focus over attaining
cost leadership, product differentiation and product or service quality. These strategies helped
Romanian Entrepreneurs in development of its business in United Kingdom. Along with this,
there are number of eatery modes for Romanian Entrepreneurs in expansion and establishment of
its business in United Kingdom such as joint venture, licensing, strategic alliances and
franchises. These are best entry strategies but among this, majority of participants are agreed
towards Joint venture. They have idea as joint venture is perfect strategy as compare to other
because it helps the Romanian Entrepreneurs to scale up with their limited capacity. Apart from
this, there are different challenges faced by Romanian Entrepreneurs while introducing the new
business venture within United Kingdom. These challenges are different culture, availability of
local resources, no knowledge of external business environment factor etc. These challenges
have negative impact over Romanian Entrepreneurs in starting up their business in UK.
32

Recommendation
From the above mentioned data it has been recommended that there are certain challenges or
issues faced by Romanian Entrepreneurs while setting the new business venture in United
Kingdom. There are some recommendations for overcoming above stated challenges in effective
manner.
Help of external agencies: This is a best recommendation for Romanian Entrepreneurs to
take help from external agencies. This will support them in delivering of their project in efficient
manner and are followed to a turnaround. There are different benefits for external agencies such
as: have a full team of support to help Romanian Entrepreneurs, bring a fresh perspective to
brand or business and saves the money as opposite to paying the large salaries of a full in-house
detail team. These will help Romanian Entrepreneurs in successfully establishment of its
business and overcoming of any kind of issue.
Start working in collaboration: This is another recommendation to the Romanian
Entrepreneurs to work in collaborative manner with their employees. This will help them in
overcoming issue of different culture and also support them in development of innovation and
creation in business. This will be beneficial for success and growth for Romanian Entrepreneurs
to set their business in United Kingdom.
Setting up separate market research team: Romanian Entrepreneurs must setting up a
separate market research team because it will help them by providing information about the
external business environment factor. This team will also support Romanian Entrepreneurs in
determination of market condition and customer’s demand about specific product and service.
Market research team support new business by giving accurate detail of industry trends and
market demand within particular country.
33

Reflection and Alternative Research Methodology
Reflection
I am happy that I got an effective opportunity to perform research over a broad topic i.e.
“Examining the factors that motivate Romanian entrepreneurs to set up business in UK” It is an
interesting topic that support me by increasing my understanding about the importance of
motivational factors for Romania entrepreneurs in establishment of their business operations in
United Kingdom. By performing this dissertation I improved my research skills such as literature
review skill, time management skill, data collection and data analysis skills. With the use of
these skills I performed each activities of research in effective manner. In order to collect data
about the topic, I used both primary as well as secondary sources. Under primary source, I used
questionnaire because it not consume more time and also provide quantitative information
regarding the study. For collecting secondary information I followed number of books, articles,
publication research etc. These sources helped me by providing accurate and in-depth
information about the research. Therefore, primary and secondary sources of data collection are
useful for me in accomplishment of research aim and objectives within a set of time period.
Apart from this, I faced certain issues while collecting primary information for the questionnaire
and secondary information for the literature review. There are common problems which were
faced by me during the data collection are lack of resources, lack of time, inaccurate data from
previous study etc. All these are major limitations that have negative effect on my performance
while I need to complete full dissertation within a fixed time period and amount of capital. In
order to deal with these problems, I used Gantt chart, number of resources i.e. communication,
technology etc. These helped me in completion of each task of the dissertation in systematic and
effective way.
Alternative research methodology
This is a part of research methodology that support investigator in collection of information
about the study. Questionnaire has been used by researcher for collecting quantitative data about
the factors that motivate or encourage Romanian entrepreneurs to set up business in United
Kingdom. If researcher obtains another opportunity for doing investigation over a same topic,
they could use Interview. It is consider as an alternative methodology that support investigator in
collecting of qualitative data regarding the current topic. Under this method, researcher will
34

require to make some open-ended questions and identify response of respondents about the topic.
Therefore, interview is an effective part of alternative method and also assist researcher in
gathering of reliable information easily.
35

REFERENCES
Books and Journals
Brancu, L., Guðmundsdóttir, S., Gligor, D. and Munteanu, V., 2015. Is culture a moderator of
entrepreneurship motivation? A comparative study of Romania and
Iceland. Amfiteatru Economic Journal, 17(38), pp.133-147.
Ramadani, V., 2015. The woman entrepreneur in Albania: An exploratory study on motivation,
problems and success factors. Journal of Balkan and Near Eastern Studies, 17(2),
pp.204-221.
Popescu, C.C., Bostan, I., Robu, I.B. and Maxim, A., 2016. An analysis of the determinants of
entrepreneurial intentions among students: A romanian case
study. Sustainability, 8(8), p.771.
Donckels, R. and Miettinen, A., 2019. Entrepreneurship and SME research: on its way to the
next millennium. Routledge.
Ramadani, V., Gerguri-Rashiti, S. and Fayolle, A. eds., 2015. Female entrepreneurship in
transition economies: Trends and challenges. Springer.
Păunescu, C., Popescu, M.C. and Duennweber, M., 2018. Factors determining desirability of
entrepreneurship in Romania. Sustainability. 10(11). p.3893.
Szarucki, M., Brzozowski, J. and Stankevičienė, J., 2016. Determinants of self-employment among Polish
and Romanian immigrants in Germany. Journal of Business Economics and
Management,.17(4). pp.598-612.
Ramadani, V., 2015. The woman entrepreneur in Albania: An exploratory study on motivation, problems
and success factors. Journal of Balkan and Near Eastern Studies. 17(2). pp.204-221.
Research Methodology
Amjad, M. and et. al., 2018. A review of EVs charging: From the perspective of energy
optimization, optimization approaches, and charging techniques. Transportation
Research Part D: Transport and Environment. 62. pp.386-417.
Aoyama, T., Hoshika, M. and Honda, K., 2018. Reporting Practices in L2 Quantitative Research:
A Systematic Review of ARELE 13–28. ARELE: Annual Review of English
Language Education in Japan. 29. pp.241-256.
36

Gaur, A. and Kumar, M., 2018. A systematic approach to conducting review studies: An
assessment of content analysis in 25 years of IB research. Journal of World
Business. 53(2). pp.280-289.
Gjesfjeld, E. And et. al., 2020. A quantitative workflow for modeling diversification in material
culture. PLoS One. 15(2). p.e0227579.
Güven, B., 2018. The Quantitative and Qualitative Analysis of Organizational Citizenship
Behavior. Journal of Business & Economic Policy 5(3). pp.54-66..
Kelly, M. and et. al., 2018. Considering axiological integrity: a methodological analysis of
qualitative evidence syntheses, and its implications for health professions
education. Advances in Health Sciences Education. 23(4). pp.833-851.
Page, V. and et. al., 2019. Towards a Methodology to Test UAVs in Hazardous Environments.
Schoonderbeek, M., 2018. A Theory of" Design by Reserach". Ardeth, (01), pp.62-79.
Wu, Y. and et. al., 2018. A survey of physical layer security techniques for 5G wireless networks
and challenges ahead. IEEE Journal on Selected Areas in Communications. 36(4).
pp.679-695.
Online
Role of Motivation in Entrepreneurship, 2018.[Online].Available Through;
<https://www.techfunnel.com/martech/role-of-motivation-in-entrepreneurship/>
Economic Context of United Kingdom, 2016. [Online]. Available Through:
<https://www.nordeatrade.com/en/explore-new-market/united-kingdom/economical-
context>.
37