Challenges Faced by Organizations in Managing Technology and Innovation

This dissertation explores the challenges faced by organizations in managing technology and implementing innovation within the workplace. It focuses on Aston Martin as a case study. The research aims to identify strategies for managing technology and innovation, determine the challenges faced by managers, and find ways to overcome these challenges. The study highlights the importance of technology and innovation in achieving organizational goals and objectives.

Business and Management
dissertation
(An investigation on challenges faced by organisation while
managing technology and implementing innovation within a
workplace.” A study on Aston Martin)
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Table of Contents
A) INTRODUCTION......................................................................................................................3
B) THEORETICAL BACKGROUND AND RESEARCH FOCUS..............................................3
Aim and Objectives of present research topic.............................................................................3
LITERATURE REVIEW............................................................................................................4
What are the strategies of managing technology and innovation in an organisation?................4
What are the challenges faced by managers while managing innovation and technology within
Aston Martin?..............................................................................................................................5
What are the ways for overcoming the challenges of managing technology and innovation in
Aston Martin? .............................................................................................................................6
C) JUSTIFICATION AND CONTEXTUALIZATION..................................................................7
D) RESEARCH METHODOLOGY..............................................................................................8
REFERENCES..............................................................................................................................11
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A) INTRODUCTION
Technology and innovation are very important for the success of every organisation. So it
becomes necessary for organisations to manage innovation and technology effectively and
efficiently. Management of technology and innovation can be referred as an effective tool for
managers because it involves policies and strategies that are important for organisations to
manage technology and innovation (Asim and Sorooshian, 2019). The area of the research is
management of innovation and technology within a workplace in Aston Martin. It is chosen as
topic of present research due to its nature as it helps in achieving goals and objectives by
adopting advanced technology and implementing effective innovation. Technology and
innovation are that part of organisations which assist in completing different activities of
organisation effectively and efficiently. There are many challenges which an organisation face
during the management of technology and innovation in the workplace. When companies
become unable of managing innovation and technology because it puts pressure on employees as
they have to do activities by themselves which ultimately puts negative impact on the operations
of business as it gets delay in the production, marketing as well as sales process (Ungureanu,
Pop and Ungureanu, 2016). These are the challenges which need to be overcome by
organisations to maintain efficiency in the operations of organisation so that customer experience
can be enhanced, cooperation among employees can be improved and adoption of new
technologies and innovation could be implemented in the workplace.
B) THEORETICAL BACKGROUND AND RESEARCH FOCUS
Aim and Objectives of present research topic
Aim of the current research
“To investigate the challenges faced by organisation while managing technology and
implementing innovation within a workplace.” A study on Aston Martin
Objectives of the current research
 To identify the strategies of managing technology and innovation in an organisation.
 To determine the challenges faced by managers while managing innovation and
technology within Aston Martin.
 To ascertain the ways to overcome the challenges of managing technology and
innovation in Aston Martin.
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Questions of the current research
 What are the strategies of managing technology and innovation in an organisation?
 What are the challenges faced by managers while managing innovation and technology
within Aston Martin?
 What are the ways for overcoming the challenges of managing technology and innovation
in Aston Martin?
LITERATURE REVIEW
What are the strategies of managing technology and innovation in an organisation?
According to Standing and et. al (2016), changes in technology and innovations have
highly affected organisations and the significance of technology on organisations and market was
determined a long time ago. Things have changed as compared to as compared to early times so
now there is particular field for education and research called as management of technology and
innovation. So organisations form and follow various strategies to manage innovation and
technology in organisation some of them are:
 Process of collaboration: Internet gives opportunities to organisations and businesses for
connecting with more entrepreneurs and learning tricks, techniques and tips. Adopting
technology of social media like forums and blogs, innovators easily get advice of solving
problems or troubleshooting issues that are complex. Managing technology and
innovation are the process that is iterative which need input from different individuals
who are talented.
 Process: Entrepreneurs who are successful form strategies which assist them in solving
problems of businesses in a great way. Providing training to teams for solving problems
like simplex process as innovators look issues as opportunities. They determine issues by
conducting interviews with consumers and making evaluation of present products. After
that responsible team analyses current information and do research of market for
understanding prior attempts for solving issues.
 Analysis: Great strategy to maintain technology and innovation takes use of analysis
tools that are comprehensive. These are the tools which are used by team for managing
risk to minimise impacts that are negative and make use of exploiting all the
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opportunities. The team also considers tools of decision-support for examining possible
results and select most apt solution for the issue.
What are the challenges faced by managers while managing innovation and technology within
Aston Martin?
According to Vlados (2019), advancement in technology, changes in techniques form
challenges that managers have to deal in Aston Martin. Some of the issues and challenges faced
by managers while managing technology and innovation are:
 Resist to accept changes: Changes occurring in the technologies in organisation give
anxiety among workers of Aston Martin because changes are considered by threats to
employees as they think their responsibilities and roles are replaced by computer or
machine which could do job faster.
 To deal with shortages of workforce: The managers of Aston Martin are unable an
face difficulty in searching employees who could adopt new techniques and technologies.
It becomes difficult for organisation to work without skilled employees who could work
with new technology and innovation.
 To make employees understood: Managers face problems while making employees
understand about the innovation and technology adopted by organisation as they do not
get all the advantages and benefits of adopting technology and innovation in the business
environment.
 No innovation strategies: Continuous innovation makes Aston Martin to stay proactive
rather then being reactive. Missing innovation strategies make it difficult in implementing
innovation successfully in organisation. Without proper strategy of innovation managers
miss out in marking and misaligning the efforts of innovation the risk managers are
taking.
 Lack of collaboration: The key to management of innovation and technology is
collaboration but managers of Aston Martin become unable to create collaboration
internally and externally. They face problem in maintaining relationship with the
customers, competitors and partners as they assist in driving innovation and technology
in the organisation.
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What are the ways for overcoming the challenges of managing technology and innovation in
Aston Martin?
According to Paiola and Gebauer (2020), innovation and technology are an opportunity
to organisations to move forward towards success and growth but there are many problems and
challenges are faced by managers like no cooperation from employees, rigid behaviour and many
more. So there are ways through which managers overcome challenges of managing technology
and innovation in Aston Martin, some of them are defined below:
 Forming innovation and technology strategy: The first to overcome the challenges in
managing innovation and technology in Aston Martin. Managers should form strategies
for successful implementation of innovation and technology in the working environment
so that it provides direction to technology and innovation implementation and
management successfully.
 For motivating and empowering employees: Managers should focus on developing
programmes that assist in motivating and empowering employees that innovation and
technology do not create hindrance in their work roles and responsibilities. They should
be provided with information that they are very important resource with other resources
of organisation.
 Innovation and technology at all groups: The innovation and technology should come
in every department of organisation so that each and every department gets equal
importance. Every department has the capability of giving new ideas and thoughts
regarding the innovation and technology so their thoughts should be given importance
while adopting new technology and implementing innovation within workplace.
 Asking feedback from customers: Feedbacks from customers are the most important
thing in innovative and technology success. Empathy of customers is must for businesses
in respect of understanding fluctuations in demand while meeting the goal to reach trends
of future. Understanding the needs of customers help in adopting technology and
innovation in organisation that assist in achieving more number of customers for
organisation and give roadmap to solve the future challenges and problems.
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C) JUSTIFICATION AND CONTEXTUALIZATION
The current research on challenges faced by organisation while managing technology and
implementing innovation within a workplace is important because it assists in highlighting the
importance of technology and innovation in organisation. As great innovation and advancement
in technology help in making operations of business easier and convenient. The technology and
innovation that are according to the changing time assist in growth of the business at faster pace.
There are two perspectives which is fulfilled by conducting present research that is business and
management research. The two perspectives are known by personal and professional perspective.
In order to attain personal objectives this particular research helps in improving the skills and
knowledge regarding the latest technology and innovation happening in surroundings. This
research has helped researcher in enhancing their skill and knowledge about the various
technology and their usage in practical life. The another benefit with this particular research is
professional perspective as it helps in attaining all the knowledge about the management of
innovation and technology in an organisation for increasing profit and revenue. This specific
research has developed the way of thinking of researcher to deal with the people which would
help researcher in their future professional career. This research has helped investigator in
adopting various ways to research about the useful technology and techniques in organisation.
With this specific research researcher has tried to investigate the challenges faced by
organisation while managing technology and implementing innovation within a workplace.
These challenges become barrier in successful application and implementation of technology and
innovation in various business operations of Aston Martin. So with this research has used various
sources to take out information to find out about the challenges which create hindrance in
achieving objectives and goals of organisation that is high profit, customer satisfaction,
satisfaction of employees and many more. There are objectives of this particular research which
are fulfilled and achieved by researcher while conducting this research. The objective are
identifying the strategies used by organisations to manage technology and innovation effectively
and efficiently. The other objective is determining the challenges that faced by managers of
Aston Martin while implementing innovation and technology in organisation. The last objective
for the investigation is various ways considered by company to mitigate the challenges while
managing innovation and technology. All this information is gathered in the present research by
using secondary sources so that relevant and reliable information could be taken out.
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The whole information and data for the current research is taken out by the assistance of
secondary resources that reputed journals, books, articles and magazines. These are the sources
which are very efficient in taking out data that is necessary to fulfil the aim and objectives of
research without wasting other significant resources like money, time and energy. With these
sources researcher answers all the respective questions of research with relevant, reliable and
accurate information.
The research is done within time by using Gantt chart method. Gantt chart method is
referred as technique which makes schedule for each activity of research so that researcher
completes the research on time. In the Gantt chart, the activity with starting and ending date is
mentioned for every activity which keeps researcher on track by performing every activity within
the given limited period of time. Basically it provides information to researcher that what is
particularly going on in research, avoiding resources that are overloaded, reviewing activities
that have overlapped other important task, practising better management of time. So it is
identified that Gantt chart is very effective in keeping researcher on the track by achieving all the
objectives within time.
D) RESEARCH METHODOLOGY
Research methodology refers to the particular techniques or procedures used for
identifying, processing, selecting and analysing data about the study.
 Research Approach: Research approach is a plan for the topic of the research that have
steps of broad assumptions for clearly defining method of collection, interpretation and
analysis. Research approach is classified into two types: deductive and inductive research
approach. In deductive research, researcher initiates with the theory as it means testing of
theories whereas inductive approach is conducted where there is little or no literature
exist on the topic. As per the requirement of present research topic deductive approach is
considered as it assists in gathering quantitative data and are most useful for achieving
objectives of research (Awuzie and McDermott, 2017).
 Research Philosophy: Research philosophies is defined as dealing of development,
nature and source of the research topic. It is generally a way through data is carried out
successfully. Research philosophy is divided in two significant parts: positivism and
interpretivism. Positivism philosophy takes use of methods that quantitative in nature
because it has great reliability. Interpretivism philosophy refers to the social research
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which are more considered about qualitative information and takes more time as
compared to positivism philosophy. With the requirement of this particular research,
positivism philosophy is used for collecting and analysing data in a quantitative way and
interpretivism is not selected as it collects qualitative data which is not apt for the
requirement of research topic (Cazeaux, 2017).
 Research Strategy: Research strategy is referred as whole plan of conducting
investigation. Basically research strategy helps researcher in guiding to plan, execute and
monitor the study of research topic. There are various kinds of research strategies which
are: survey, observation, experiments, focus group, literature review, case study, analysis
of content and so on. By looking at the requirement of present research needs researcher
selects survey through researcher take out information which has never been taken earlier
and the in-depth information which already exists in this universe. Survey is apt for this
research because it assists in taking out opinions and views of participants (Oliva, 2019).
 Research Choice: Research choice is defined as process considered by researcher for
collecting data in a right way. So researcher has two types of choices which are
quantitative and qualitative research choice. Quantitative research choice is defined as the
process of gathering data which is in numerical or measurable form. The collected data
that is presented in numeric form is easy to present in tabular and graphical form.
Qualitative research choice is referred as data which are in descriptive and theoretical
form without any numerical information (Klein and Hilbig, 2019). The qualitative data is
taken out by case studies, discourse analysis and many more. Investigator selects
quantitative research choice because gathering numerical data is right for the present
needs of the research.
 Data Collection: Data collection is defined as process to analyse, measure and gather
accurate data to meet the objectives of research in with the valid and great techniques.
Researcher is responsible for examining objectives of current research as per the
gathering of data. Data collection is defined as primary step for attaining the objectives
and aim of investigation. It has two types of data collection known as primary and
secondary data collection. Primary data collection is considered for taking out raw data
which has never been taken out earlier and it can be taken out by interview,
questionnaires and so on. Secondary data is taken out from books, journals, magazines
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and many more. To fulfil the requirements of research both the data collection methods
are used by researcher (Bilsborrow, 2016).
 Sampling: Sampling refers to the selection of particular group that assist in gathering
information for research. It is not practically possible for researcher to gather information
from each person present in that group. Sampling is broken into two types known as
probability and non probability sampling. Probability sampling is concerned with
selecting randomly to form strong inferences that is statistical in nature. Non probability
sampling is concerned with choosing non randomly according to the criteria. As per this
research, researcher chooses probability sampling because it supports the objectives of
research. 30 employees are selected from Aston Martin to ask close-ended questions
(Butler, Copnell and Hall, 2018).
 Time Horizon: Time horizon is required by investigator for designing the fulfilment of
research in an effective manner. There are two types of time horizon: longitudinal and
cross-sectional. Researcher chooses cross-sectional time horizon because it assists in
answering all the questions of research within time (Laakso and Polonioli, 2018).
 Access and Ethics: Participants are selected from Aston Martin that is these participants
are employees of the respective organisation. Researcher has taken permission from
Aston Martin to conduct survey with their employees. And website of company is used
for collecting more secondary information. Consent is taken from organisation so that
risk could be minimised that harm respondents, protecting confidentiality of
organisation's information.
 Limitations: While conducting questionnaire survey, researcher has faced some issues
where respondents have manipulated their answers according to their requirement and
need which has created problem in achieving objectives of research. So they tried to
maintain personal relationship with respondents so they could take out best outcomes.
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REFERENCES
Books and Journals
Asim, Z. and Sorooshian, S., 2019. Exploring the role of knowledge, innovation and technology
management (KNIT) capabilities that influence research and development. Journal of
Open Innovation: Technology, Market, and Complexity. 5(2). p.21.
Awuzie, B. and McDermott, P., 2017. An abductive approach to qualitative built environment
research. Qualitative research journal.
Bilsborrow, R. E., 2016. Concepts, definitions and data collection approaches. In International
handbook of migration and population distribution (pp. 109-156). Springer, Dordrecht.
Butler, A. E., Copnell, B. and Hall, H., 2018. The development of theoretical sampling in
practice. Collegian. 25(5). pp.561-566.
Cazeaux, C., 2017. Art, research, philosophy (p. 202). Taylor & Francis.
Klein, S. A. and Hilbig, B. E., 2019. On the lack of real consequences in consumer choice
research. Experimental psychology.
Laakso, M. and Polonioli, A., 2018. Open access in ethics research: an analysis of open access
availability and author self-archiving behaviour in light of journal copyright restrictions.
Scientometrics. 116(1). pp.291-317.
Oliva, R., 2019. Intervention as a research strategy. Journal of Operations Management. 65(7).
pp.710-724.
Paiola, M. and Gebauer, H., 2020. Internet of things technologies, digital servitization and
business model innovation in BtoB manufacturing firms. Industrial Marketing
Management. 89. pp.245-264.
Standing and et. al, 2016. Enhancing individual innovation in organisations: A review of the
literature. International Journal of Innovation and Learning. 19(1). pp.44-62.
Ungureanu, M., Pop, N. and Ungureanu, N., 2016. Innovation and technology transfer for
business development. Procedia Engineering. 149. pp.495-500.
Vlados, C., 2019. Change Management and Innovation in the'Living Organization': The Stra.
Tech. Man Approach. Management Dynamics in the Knowledge Economy. 7(2).
pp.229-256.
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