THE BUSINESS AND MANAGEMENT

Running head: BUSINESS AND MANAGEMENT
BUSINESS AND MANAGEMENT
Name of the Student
Name of the University
Author Note

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BUSINESS AND MANAGEMENT
SWOT analysis
SWOT analysis is a systematic approach for developing plans for a company by
analyzing its internal and external factors. The analysis of the factors includes examination of
strengths, weaknesses, threats and opportunities, which formulates the competencies of an
organization, eventually making pathways for handling future shortcomings and making strategic
planning.
According to Forbes (2020), SWOT analysis provides a strategic plan and competitive
edge to the company. This provides a conceptual framework to a company for understanding its
strengths, weaknesses, threats to understand and handle the future shortcomings that can topple
the organization; SWOT framework also helps in grabbing better opportunities. In this report,
there will be a SWOT analysis of the Greggs bakery of Gosforth described to understand its
strengths and weaknesses.
Greggs started in 1939, by John Robson Gregg, who initially started business by selling
eggs, later opened bakery in the year 1951, making it to 2000 bakery shops in the 2000’s, and
more than 20, 000 employees (Greggs.co.uk, 2020). Greggs headquarters situated in Newcastle.
SWOT analysis of Greggs of Gosforth
Strengths
 Good performance in new emerging
market
 Good track records in production of
quality products
 Free flowing distribution network
 Good cash flow
 Activities are automated and
synchronized
 Highly trained employees and
workforce
 Good records in keeping interactive
Weaknesses
 Infrastructure of the company is only
compatible with the present business
model
 Lack of investment in technologies
 Lack of investment in Research and
Development
 Increased Attrition rate in workforce
 Some failures in integrating with
companies
 Decreased food range or varieties and
lack of Gluten free products(Pellegrini

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BUSINESS AND MANAGEMENT
relationships with other companies
 Increased Merger and Acquisition
 Strong Brand Portfolio
 Relationship with charitable
organizations
 Presence of a breakfast club
and Agostoni, 2015)
 Lack of expansion in International
Market
 Scandals related to pasty tax, Google
Threats
 The technologies adapted by
competitors can topple their business
operations
 Products of Greggs are easily imitated
 The lack of employees can disorganize
the operations
 Increased power of Distributors
 Cutthroat competition by new entrants
 Adaptation of the concept isolationism
 Ever-changing consumer demands,
shifting to different bakery
Opportunities
 The forthcoming decreased in
inflation rate can make the business
constant
 Decreased investment in
transportation
 Acquiring of more customer through
online media, websites
 New taxation policy can boost up their
performance by providing them with
more opportunities
 Entry into new markets
 Increasing their core competencies
SWOT analysis
Strengths
According to Annualreports.com, (2020), through it tenure Greggs has acquired 7.3
percent growth in their sales in the year 2018. Greggs have been going through low sakes, due to
the emerging new entrants, but recovered soon. The sales growth has been consistent for the past
2 years, increasing their sales to 1 billion to in the end of the year 2018 (Statista, 2020). The
strengths of the Greggs is that it has performance evolved in an increased rate from 2000 to