Relationship between Innovation Design, Development and Implementation

This presentation explores the relationship between innovation design, development, and implementation. It discusses the limitations of two innovations of Tesco and the importance of management in the role of innovation.

Business and Management

Cover Content
•Introduction
•Relationship between innovation design, development and implementation
•The limitations of two innovations of Tesco
•Conclusion
•References

Introduction
Innovation is defined as the most essential factors that helps in increasing the profit and money
earned by an organisation. It is important for all companies to ensure that they are innovating their
products and services on regular basis as this helps in increasing the satisfaction level of customers.
The following presentation includes the relationship between innovation design, development and
implementation. There is discussion on the potential barriers that might help in progress of the
chosen companies. There is also discussion about the importance of management to the role of
innovation. There is identification of the development of innovation in the company and it's impact
on the company.

Relationship between innovation design, development
and implementation
• Innovation design is known as the process of innovating the field which is traditionally
considering the design of including product design, graphic design or the experience design.
This is used for design thinking for innovating the areas like software development,
engineering and business operations. Design innovation can include the making of products,
services or environment more better and desirable as well as effective. This can be explained
with the example of architecture of Kengo Kuma. In context of the innovation in Tesco, the
innovation design is explained below -

Cont.…
• BYOD for staff – The head of technology research of Tesco naming Paul Wikinson in known
as one of the best retailers across the world. As the technology is changing every day, there
is launch of new smart application for the supermarket.
• RFID technology – Tesco is known for it's high quality service and products. This is an
industry player which is currently working at a wide range. Tesco is using RFID while
selling groceries and clothing's.
• Idea generation and mobilisation - This is known as the starting stage of innovation. A
successful idea can be implemented by pressure that is generated for the completion of
success of the company.

Cont.…
• Advocacy and screening – This is known as the stage or time in which pros and cons of the
new innovation will be managed
• Experimentation – This stage includes testing the sustainability of ideas for the organisation
• Commercialisation – As per this stage of innovation, it is important to analyse that launching
of the new product in market is also necessary.
• Diffusion and implementation – This is known as the last stage that is to be managed after
involving into innovation.

Identification of the potential barriers
• There are some barriers that include in innovation of products and services within the company.
The various barriers for successful innovation includes the following points -
• Fear – This is the most essential factor which is barrier in case of innovation. The main reason
for what most organisations and individuals are not doing innovation is fear. The managers of
Tesco have to maximise their profits and money so that goals can be achieved in less time.
• Lack of leadership - Innovation is always led from the top executives. There are often trustees,
chief executives and directors who are not supporting the company while managing innovation
in company.

Cont.…
• Short term thinking – This is known as the planning of most charities that are if any
innovation is developed for having an immediate impact. It is important to deliver the short
term goals of the company but innovation is helpful in managing effective processes of the
company and doing great work.
• Lack of resource - This means that if Tesco is not having enough resources for managing
innovation in company, then there are no chances that the company's innovation will be
successful.

The limitations of two innovations of Tesco
• BYOD for staff - There are some problems with the BYOD. This includes bringing of own
device and the biggest challenge that Tesco face while using this innovation includes not
supporting of few operating systems. This means that this application used by Tesco does not
support Windows.
• RFID technology – The main challenges for the RFID technology includes problems with
the standards of RFID. There is proper development followed by the RFID technology and
this is build when companies are designed and working effectively for management. Another
problem is that RFID technology can be disrupted easily. The systems which are using
electromagnetic spectrum leads to collision.

The importance of the management to the role of innovation
• It is necessary for company to effectively manage their innovation process in order to
achieve highest benefit from their innovation process. The phases of innovation process are
idea gathering, idea development and idea review. Role of management in these steps of
innovation process in context with Tesco is mentioned below:
• Idea Gathering
• Idea Development
• Idea Review:

Identification of one innovation which the chosen company is
developing
• Tesco has launched a channel on the digital platform, IFTTT, a service which allows
consumers to connect their favourite apps, for example if they change their Facebook profile
image then it can change their Twitter pic automatically.
• The grocer's venture on IFTTT – which stands for If This Then Than – allows consumers to
automate their shopping, so if the price of product changes or goes below a certain price, it
can be added to their online shopping basket.

Conclusion
• Innovation is an important factor that leads to success of an organisation. It is
essential for Tesco to manage and control the activities of the innovation so
that all work is done in an effective manner.

REFERENCES

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