Role of Strategic Management in Developing Organizational Behaviour

Business and
Management
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CONTENTS
Contents...........................................................................................................................................2
TITLE OF PROJECT PROPOSAL.................................................................................................3
A) Introduction................................................................................................................................3
B) Theoretical background and research focus...............................................................................3
Review of key publications.........................................................................................................4
C) Justification and contextualization.............................................................................................6
D) Methodology...............................................................................................................................7
REFERENCES..............................................................................................................................10
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TITLE OF PROJECT PROPOSAL
An investigation over the role of strategic management in developing favourable
organizational behaviour.
A) Introduction
The organisational behaviour is one which help in guiding and directing the actions taken
by employees toward accomplishment of organisational goals. In this strategic management is
very much essential as it help in explaining about the actions to be taken for reaching up to a
particular goal (Wheelen and et. al., 2017). Hence by forming up effective strategies for
managing the workforce and resource of organisation it become easier to form up such an
environment where employees likely to perform their actions and showcase their attitude in
certain manner as formed by the management in form of workplace culture which creates value
and behaviour of employees.
Therefore, it can be said that the productivity and performance of employees is more
dependent over the culture in which they work. As the culture is responsible for creating the
organisational behaviour. So, Cadbury must focus toward strategic management so that
appropriate strategies and tactics can be created for guiding and directing the behaviour of
employees in a manner which require for the positive culture and organisational success. This
study is proposed to further investigate about the way in which appropriate strategic management
will allow an organisation to influence the organisational behaviour. This in turn provide better
understanding about how the organisational behaviour can be created which is essential to
operate a business effectively and making it sustain for longer, as employees work and behaviour
reasons responsible for the success or failure of a company. This study will be based on Cadbury
as it is a confectionery organisation which stood second in industry and operates globally at a
vast platform.
B) Theoretical background and research focus
The current study is based on determining the relationship between two variable that is
strategic management and determining its influence over creating the favourable organisation
behaviour which is second variable (Krzakiewicz and Cyfert, 2017). For gathering infomrtaion
regarding this some objectives are developed which provide direction to study and also help in
gathering infomrtaion toward accomplishment of main objective of study. The aim and
objectives of study are mentioned below:
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Aim
To investigate about the role of strategic management in developing favourable
organizational behaviour. A study on Cadbury.
Research Objective
 To study about the importance of strategic management within an organisation.
 To explore about the impact of organizational behaviour on productivity of employees
within Cadbury.
 To ascertain several ways in which Cadbury can use strategic management for creating
favourable organisational behaviour.
Research questions
 Explain about the importance of strategic management within an organisation?
 What is the major impact of organizational behaviour on productivity of employees
within Cadbury?
 Enlist several ways in which Cadbury can use strategic management for creating
favourable organisational behaviour?
Review of key publications
Literature review involves the review and analysis of already performed investigation over
the current study area. This help in developing a basic understanding about the topic which is
consider by the researcher also act as a guide about further study to be performed over this area.
The reviews of publication for this report is mentioned below:
Importance of strategic management within an organisation.
Bhattacharyya, B., 2016, state that planning as well as management of a strategy support
in dealing with the risk, ensure appropriate resource assessment, determining ways to counter
risk and support in utilising the resources for accomplishment of significant objective. The
strategic management within the organisation helps in incorporating with the preparation for
future risks, opportunity and market trends. This support an organisation in evaluating and
executing the administration in such manner that objectives can be accomplished. It has been
identified that the strategic planning act as a fundamental aspect which assist at the time of
contingency whether it is internal or external. The strategies suggest appropriate action to be
taken to tackle with certain situation in order to reduce the risk and get benefited with the
positive outcome out of efforts. The strategic management is consider to be crucial within an
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