Case Studies on Business and Marketing

This document contains multiple case studies on business and marketing topics. Each case study discusses a specific issue or problem and provides insights and solutions. The topics include the worst takeover deal, personal choices, decision-making, and overcoming risk in small technology organizations.

BUSINESS AND
MARKETING

Table of Contents
CASE STUDY 1..............................................................................................................................4
Was ABN the worst takeover deal ever?....................................................................................4
CASE STUDY 2..............................................................................................................................4
Identifying issues........................................................................................................................4
Person's choices...........................................................................................................................5
What information should person collect that will be useful to known before making a decision
.....................................................................................................................................................5
What will be outcomes of decision.............................................................................................5
What should person do?..............................................................................................................5
Evaluating decision.....................................................................................................................5
CASE STUDY 3 .............................................................................................................................6
Determining problems.................................................................................................................6
Person's choices...........................................................................................................................6
What information should person collect that will be useful to known before making a decision
.....................................................................................................................................................6
What will be outcomes of decision.............................................................................................6
What should person do?..............................................................................................................6
Examining decision.....................................................................................................................6
CASE STUDY 4 .............................................................................................................................7
Identifying issue..........................................................................................................................7
Person's choices...........................................................................................................................7
What information should Katie collect that will be useful to known before making a decision 7
What will be outcomes of decision.............................................................................................7
What should Katie do?................................................................................................................7
Evaluating decision.....................................................................................................................7
CASE STUDY 5 .............................................................................................................................8
Identifying issues........................................................................................................................8
Steve choices...............................................................................................................................8
What information should Steve collect that will be useful to known before making a decision 8

What will be outcomes of decision.............................................................................................8
What should Steve do?................................................................................................................8
Evaluating decision.....................................................................................................................8
CASE STUDY 6 .............................................................................................................................9
CASE STUDY 7 .............................................................................................................................9
How can a small technology organizations can overcome perception of risk?..........................9
CASE STUDY 8 ...........................................................................................................................10
Describing and analysing creative approach of Dyson's...........................................................10
CASE STUDY 9............................................................................................................................11
What are some things Manuel should do in the next few weeks?............................................11
CASE STUDY 10..........................................................................................................................11
Analysing both negative and positive of Enron negotiation.....................................................11

CASE STUDY 1
Was ABN the worst takeover deal ever?
ABN Amro is one of the biggest Dutch Banks in Amsterdam, its deal with Royal Bank of
Scotland's considered as the largest mistakes ever. The deal between these two banks has
destroyed approx 97% of stakeholder value, which is not acceptable. Royal Bank of Scotland's
led consortium encompassing of its, Banco Sntander central hispano SA and Fortis of Belgium
created history by conducting business acquisition practice in term of acquiring banking gain
ABN Amro for 100 billion.
It is one of the biggest acquisition in the banking sector. According to Mr case,
organization had failed to integrate several ventures. It recognized as one of those worst every
takeover that destroy the assets of firm. Due to the weakness of Royal bank of Scotland's, the
deal goes worst for both of the companies. RBS and two other most popular banks of Europe
branched out more than 71 Billion for part of ABN Amro, as Dutch Lender. After few years later
the deal was break, because varied banks were trading at around making initial cost paid by
company looking more of a betise. After acquisition bank was divided into three major parts, but
due to financial crisis, Dutch government stepped in and bailed out Fortis, before splitting Amro
assets from those owned by Royal Bank of Scotland's, which efficiently assumed by the United
Kingdom government.
It can be identified that ABN is the worst takeover deal ever in banking industry. It gets
worst when issues arisen at Fortis and these were caused by its funding of ABN Amro business
acquisition. CEO of this company stepped down after acquire bank deal is deplete Fortis assets.
The overall story of this deal is quite complex. The absence of clear plan for what Royal Bank of
Scotland's will do when they in time succeed in bid. Along with this, more reasons or issue make
this business deal worst.
CASE STUDY 2
Identifying issues
The main issue that Suzy has faced is her body size and over weight more than her close
friends, which made her unhappy. She is unable to lose weight and make body fit because Suzy
is a foody person.

Person's choices
A- Suzy like to eat candy
B- She prefers to spend money in coke machines
C- She like to drink extra large milkshake
D- In list of her choices, to be skinny is also included.
E- She wants to make her body slim
What information should person collect that will be useful to known before making a decision
A- Before taking initiatives to lose weight Suzy would gather a lot of information about a
balance diet which would be helpful for her as well as beneficial. Info related to balanced diet
will make her able to take decision in context of weight lose. It allows her to identify what
substitute products of candies and coke she will take into diet which satisfy her carving for that.
B- Information about negative impacts of unhealthy and Jung food upon health.
C- She should gather information about experience nutritionist
D- She must collect more information about her current health statement whether she has some
allergies or disease.
What will be outcomes of decision
A- When she gathers information about a balance diet from nutritionist, Suzy will make a better
decision in context of what she will eat and how to lose weight according to expectations.
B- It made her body skinny and fit forever.
C-The outcomes of decision will be positive in term of losing expect weight.
D- She will start eat healthy food items.
E- She can chooses substitute products of unhealthy food goods.
What should person do?
There are varied types of choices related to food items available in market, which Suzy
can consider and start to eat, as it help her to be skinny like her friends. She should do several
things such as avoid processed foods and drink water a lot.
Evaluating decision
Healthy diet is the best decision in case of Suzy as it help her to make body in shape and
looks skinny like her friends.

CASE STUDY 3
Determining problems
Wide choices, varied types of needs, and limited amount are included in the list of issues
related to the case of Fred.
Person's choices
A- He wants to buy pair of jeans
B- He also needs a new shirts
C- Fred like to purchase Swim Trunks
D- He loves shopping apparel
E- He likes to buy new shorts
What information should person collect that will be useful to known before making a decision
Fred will plan to buy varied things for himself before his Birthday, but due to limited
money he is unable to do so. At that time, he should get information about actual prices of jeans,
swim trunks, shorts and shirts, before taking decision to purchase all these products.
What will be outcomes of decision
A- It will help Fred to buy needy item
B- When Fred take right decision he will purchase right products.
C- He will buy what he want
The overall outcomes of Fred decision will provide positive outcome in varied terms.
What should person do?
Fred can make a wise decision, when he collect key information about prices of products.
He would try to purchase pair of jeans from another shop at mall where prices will be lower than
other outlets. It helps him to buy a new shirt and shorts. Furthermore, he will take a wise
decision in term of purchasing a pair of fashionable jeans and shirts, which he would wear at his
Birthday that came to next week.
Examining decision
The best decision in case of Fred is that he will buy only jeans and shirt that he will wear
at birthday. The rest of the products he will purchase when his parent gave money and when he
go to swim.

CASE STUDY 4
Identifying issue
Financial issue, is one of those problems which affect desires of Katie in context of
designer clothes that she wants to have, but unable to purchase.
Person's choices
A- Katie loves apparel
B- She wants to gather designer clothes
What information should Katie collect that will be useful to known before making a decision
She borrowed designer jeans from her close friend that has damaged when she came back
to home from school and felt down. She got worried about jeans damage and unable to purchase
the same. Before taking decision to conduct any activity, Katie should gather information about
price of new jeans, as it will make her capable to take decision in regard to buy, when jeans is
under budget.
What will be outcomes of decision
A- In terms of results, he will purchase same designer jeans under budget
B- She will tell her friend
C- Her friend will be angry
D- Katie parent will shout on her
E- The outcomes will be positive and negatives, it depends on his parents and Julie reactions.
What should Katie do?
When the designer jeans borrowed from his friend is damaged, Katie will do one thing.
She would tell Julie about what happen when she come back to home and how her designer jeans
were damaged. Along with this, she also tells her parents about everything. It's her responsibility
to tell the whole incident and be honest with parents as well as friend.
Evaluating decision
Katie should tell her parents and Julie about jeans damage, which is the best decision
possible for her. It allows her to gain the trust of his friends and family members, which is quite
important.

CASE STUDY 5
Identifying issues
Fourteen-year-old Steve face problem in the context of conducting varied fun activities
after school hours because he goes to take piano classes after that.
Steve choices
A- He wants to conduct many Fun activities every day after school
B- Steve wants to quit piano lessons
What information should Steve collect that will be useful to known before making a decision
Steve should gather information about timing of his piano lessons, which made him able
to take better decision in term of playing fun games after school and also taking piano sessions.
He would not quit these lessons because his mother will not permit him to do so.
What will be outcomes of decision
A- Decision which will be taken by Steve present results in term of taking initiative to do the
both activities.
B- He satisfies his mother by taking piano lessons and also themselves as well by conducting
varied fun activities.
What should Steve do?
When Steve felt stuck between his own needs and his mother's expectation, he can do one
thing and that is to make adjustments in his timing and daily work schedule. He can take class
after playing games in the evening. With this decision, he does not need to make any
compromise, instead of quieting piano lessons he can do both. It is one of the best option for
Steve and his mother as well.
Evaluating decision
As discussed above the decision that Steve will take is much better than judgment to quit
piano classes. It made him able to fulfil the expectation of his mother and enable to play many
games and conduct fun activities every day after school that made her happy and allow felt
energetic.

CASE STUDY 6
When a person take decision to buy a new place to conduct varied activities related to
business, they may take better judgement in term of identifying the actual cost of a property as
well as modifications in infrastructure and furniture. As I need to buy a new office space in San
Francisco, but there is a need to identify the actual situation with regard to budget of company.
First of all, in context of existing case, I can find out many options regarding new office area and
then make comparison based on their prices, looks, infrastructure and areas nearby location.
Through this, I am able to select best out of many. After that, I would like to conduct a meeting
with property owners and made discussions in order to proceed the contract further. During this
process, seller and buyer share their expectations with each other in order to make a final
decision. The deal may be done by complying the legal terms and conditions, also ensure that no
unethical activities should perform. The dealer make should compare the current market rate
regarding property to what owner decides to sell its assets is quite important.
Along with above things, I can pay according to the actual cost of property in market and
sign the contract when deal will be done legally. No one need to pay extra for same property
which they had, but in case of nearby location and good condition of new office space, a person
can pay according to the owner expectation. Regarding this decision, I would also like to make
major discussion with other people who associated with this field, as they provide better advice
in regard to purchase new work place.
CASE STUDY 7
How can a small technology organizations can overcome perception of risk?
In the world of business, small companies whether it works in technology sector or other
faces varied issues, challenges and risk, which may put negative impact on their growth This in
turn also cause adverse impact upon the success, current management practices and profits
margin. Smaller technology companies can overcome the perception of risk by taking initiatives
which includes creating budget. According to that entity may buy useful resources which may
also satisfy their target consumers
In context of overcoming perception of varied risks, small technology organizations may
conduct practices to set organizational structure which made them able to allow buyers to
understand how a firm is ready and set up to deliver quality services according to needs. When

the structure of enterprises is appropriate, it enables workers to do their job appropriately and
systematically, which is quite important in context of achieving businesses aims and objectives.
They may demonstrate ventures maturity and assure compliances where significant.
Furthermore, along with above initiatives, small technology companies may also establish an
advisory committee who may able to take better decision to overcome future risks.
There are many ways that a smaller technology firm may adapt to handle risks. For
example, by creating a contingency plan, firms may alleviate major risk as it shows the full
preparation of companies. This might help to manage further challenges, which may put negative
impact on sales, productivity and profitability of businesses. Contingency plan is defined as
course of action created to help an enterprise respond appropriately to a essential further event or
condition that may or not occur. Many marketers use this plan and named as Plan B.
CASE STUDY 8
Describing and analysing creative approach of Dyson's
James Dyson's name is included in list of top 10 successful British entrepreneurs and the
most leading innovators in the world. He is one of those creative businessman's that always taken
initiative to adopt innovative approaches which has been used in term of producing unique
products that are valuable for consumers and beneficial for his venture success.
He combines capability to create technical inventions with key design skills to convert
those innovative ideas into attractive items. Dyson's particular approach to creative and invention
design relies on obtaining ideas and solving issues when performing with and analysing physical
objects.
Creative approach is defined as capability or ability that made person able to produce
new product or service that add value for customers and provide benefits to business. James
Dyson' have those abilities which made him a great entrepreneur and successful innovator. He
believed that at beginning stage of new product innovation, it is quite important to use
experience because innovator had to question developed ideas. His mind is quite creative, which
drives his attention towards manufacturing G-Force vacuum cleaner. In term of creative
approach, he innovates varied products such as Ballbarrrow that has been modified and names
Wheelbarrow for which James Dyson's has utilized ball instead of wheel. He got involved and
study something in depth, which is quite important to do before innovating new product or

services. His organization makes excellent utilize of CAD running on personal systems for a
several of reasons, especially in context of manufacturing engineering drawings and examining
test outcomes, but is consumes a lot of time. It can be analysed that in term of his practices,
efforts and creativeness, Dyson creative approaches provides many benefits to him.
CASE STUDY 9
What are some things Manuel should do in the next few weeks?
Just because of overall situations, in which dirty areas, spider webs, and unclean state-
owned vehicles are included, Manuel is frustrated. After making complaints about the entire
condition, now he got chance to change everything and make it clean as possible as he can. He
should divide his team members at initial stage of fulfilling accountabilities within next few
weeks. As it help him to achieve set aim in term of cleaning mud splattered storage buildings,
removing spider webs and cleaning state-owned cars or bikes. He should develop plan and divide
roles of teams accordingly, which is quite beneficial in term of getting desire outcomes. He can
allocate task, role and responsibilities to individual candidate according to their skills, abilities
and efficiency.
He can consider range of workable alternatives to get desires results in term of keeping
state-owned vehicles clear forever and making storage buildings neat and tidy. Manuel will give
duty to a specific group of people regarding vehicle cleaning. He should take initiative to
develop check list in which name of responsible person in context of particular activity is
mention. He may oversee attempts and contribution of employees towards making areas clean.
Along with above efforts, Manuel should do more things in term of purchasing cleaning
machines which an applicant will use to clean spider webs and building as well. Within next few
weeks, he should monitor employees activities daily, which is quite significant and useful for
him. It can be said that monitoring and controlling allow Manuel to obtain desire outcomes, he
will provide better results to seniors after taking charge of overseeing new single group in region
named ZYTS group.
CASE STUDY 10
Analysing both negative and positive of Enron negotiation
Enron is successful energy using trading organization in Houston. It engaged in
negotiated with Indian government. This negotiation in return provides positive and negative

outcomes. For example, organization negotiation provide opportunities in term of opening new
ways through company may grow its venture and expand into well-developed nations where it
may invest and gain profits. It gives chance to firm in context of building strong brand image in
market by grabbing opportunity to handle the biggest project proposal related to mega watt
power plan. It can be said that Enron discussion with government of India is quite beneficial as it
helps to build better relationship between two nations and allow handling further issues.
Furthermore, along with that positive things about overall discussion it that it allow stakeholders
and members to take better decisions in context of emerging and current problems.
On the other hand, Enron negotiation with high authority put negative impacts. For
example, during this process three key issues immediately emerged which negatively affecting
aim of organization. It consumes a lot of time and efforts as well, which make delay in final
outcomes. Imbalance of power between both parties is possible in Enron negotiation. It may arise
conflict between Enron and Indian government, which are not bearable and beneficial for both of
them.