Business and Marketing | Assignment

15 Pages3065 Words88 Views

Added on 2020-03-28

Business and Marketing | Assignment

Added on 2020-03-28

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Running head: BUSINESS AND MARKETINGBusiness and Marketing: RandstadStudent NameUniversity nameAuthor Name

BUSINESS AND MARKETINGExecutive summaryThe report tries to identify the issues that the global recruitment company Randstad experiencedduring their business venture in Singapore market. Various inter organizational and externalfactors created difficult environment for the company to achieve its desired growth. The reporttries to investigate the causes that initiated those issues and also looked at the background ofsuch issues. The main causes were the complacency or the self satisfaction of the company, theineffectiveness of the leadership and lack of core values and shared ambition. After identifyingthe issues and causes the report develops certain alternatives to handle the complacency issues.The report also suggested few solutions and alternatives. The decision making criteria arediscussed in order to understand which one is best suited for Randstad. The later part of thereport focuses on the Randstad business performances that are focused to resolve those issues.

BUSINESS AND MARKETINGTable of ContentsIssues................................................................................................................................................2Causes..............................................................................................................................................3Complacency...............................................................................................................................3Leadership....................................................................................................................................4Lack of Collective aspiration and Clear strategy.........................................................................4Cause background............................................................................................................................4Alternatives......................................................................................................................................5Complacency handling................................................................................................................5Effective strategy.........................................................................................................................6Leadership....................................................................................................................................6Decision criteria...............................................................................................................................6Identification................................................................................................................................7Implementation............................................................................................................................7Development................................................................................................................................8Selection......................................................................................................................................8Recommendation.............................................................................................................................8Reference.......................................................................................................................................10

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Business and Marketing | Assignment