The COCA-COLA Company and its impacts on Business, Society and Government

Business and Society
ASSIGNMENT 3
Submitted To
Anjana S
Assistant Professor,
Adisankara Business School.
Submitted By
Arya Dileep
Roll no: 22, MBA-A
Submitted on: 25/9/2019.

The COCA-COLA Company and its impacts on Business, Society and
Government
Introduction:
The Coca-Cola Company is the world’s largest beverage company and is the leading
producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout the world at
the rate of more than 600 million times per day and this figure is continuing to rise. However
Coca-Cola is not the sort of company to live in its past glories instead it looks to the future as
a challenge and constantly seeks new markets and ways of increasing its market share in
areas where it currently has a strong presence. It is the world’s largest producer and
distributer of syrups and concentrates for soft drinks.
Today's one of the biggest corporation that offers different refreshment in form of a
soft-drink. But aside from their historical success, the Coca Cola Company is still a typical
business that is affected and at the same time affecting the different type of communities.
Coca-Cola has sold more than one billion servings every day. More than 10,450
beverages are consumed every second. The company achieved earnings of $4,347,000,000 in
2003. It is present on all seven continents and is recognized by 94% of the world population.
Coca-Cola used numerous technologies to achieve its rise to the top of the soft drink industry,
defining new technologies and establishing paradigms that popped the status quo like a cap
from a soda bottle. Through technology, CocaCola perfected Coke as a beverage and spread
it throughout the world. "The Coca-Cola Company" is now the largest soft drink company in
the world. Every year 800,000,000 servings of just "Coca-Cola" are sold in the U.S alone.
The ultimate objectives of their business strategy are to increase volume, expand their
share of worldwide non-alcoholic ready to drink beverages sales, maximize long-term cash
flows, and create economic value added by improving economic profit. keenly focus on
enhancing value for these customers and helping them grow their beverage businesses.
Ultimately, their success in achieving their mission depends on their ability to satisfy more of
their beverage consumption demands and their ability to add value for customers. They
achieve this when they place the right products in the right markets at the right time.