Business and Strategic Environment

Running Head: BUSINESS & STRATEGIC ENVIRONMENT
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BUSINESS & STRATEGIC ENVIRONMENT

Business and Strategic Environment
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Summary
The market of the France is regularly growing and advanced economy is the important
opportunities for the organizations to grow in the competitive advantage. This report will
analyzed the external and internal environment of the France market through the PESTLE and
porter five forces analysis. It describes the organization political, economic, social,
technological, environment, and legal factors. This also describes the porter’s five forces
analysis. These are threat of the suppliers bargaining power, new entrants, competitive rivalry,
buyers bargaining power, and threats of the substitute. It identifies the organization’s core
competencies which are explored by the VIRO framework to understand the organization
distinctiveness within the industry and competitive advantage within the comparisons to the
competitors.

Business and Strategic Environment
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Table of Contents
Summary..........................................................................................................................................1
Introduction......................................................................................................................................3
External analysis of the industry......................................................................................................3
Overview of the market................................................................................................................3
Key drivers...................................................................................................................................4
Trends...........................................................................................................................................6
Power within the industry............................................................................................................7
Attractiveness of the industry......................................................................................................8
Internal analysis of the Voltalia.......................................................................................................8
Core competencies.......................................................................................................................9
VRIN analysis..............................................................................................................................9
Benchmarking............................................................................................................................11
Distinctiveness...........................................................................................................................12
Competitive advantage...............................................................................................................12
Conclusion.....................................................................................................................................12
Bibliography..................................................................................................................................13
Appendices....................................................................................................................................15

Business and Strategic Environment
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Introduction
Voltalia was founded in 2005. It is known as the French organization. It is the Mulliez group
organization that builds and operates the power plants through the renewable energy like
biomass, hydro, solar, and wind. It is also the operator on the carbon market by its activities in
the emerging nations as register the projects in the clean development mechanism framework.
The organization has announced that it was preparing for the storing electricity through using the
flywheel (Voltalia, 2020).
The objective of the report is to analyze the internal and external environment of the renewable
energy industry and Voltalia to explore and make the judgment regarding the attractiveness of
the industry and organization distinctiveness. For the external analysis like Porter’s five forces
framework and PESTLE analysis are used in the discussion and identify the key drivers and
trends which indicate the industry attractiveness and power. Core competencies of the
organization are identified and explored through the VIRO framework. This will help to
understand the organization distinctiveness within the industry and competitive advantage
compare to the competitors.
External analysis of the industry
Market overview
The industry of the renewable energy is regularly steady the progress over the years. This nation
has the commitment to the European Union renewable energy directive with the target of
producing the 23 percent of the total energy requires from the renewable energy through the
2020. The renewable energy provides the 33 percent of the energy which is used within the
sector of the heating and cooling, 10.5 percent within the transport sector, and 27 percent within
the electricity sector. It was increased by 9.6 percent in the 2005 and at the end of the 2014 total
requirement of the energy comes from the 14.3 percent of renewable of the energy (European
Union Directive, 2020).
Biodiesel provides the largest share regarding the renewable energy within the sector of transport
with the 2641 ktoe in 2016. Bioethanol delivered the largest share with the 474 ktoe followed