Developing a Strategic Plan for Pro-Go Pty Ltd

Running head: BUSINESS AND STRATEGIC MANAGEMENT
BUSINESS AND STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

BUSINESS AND STRATEGIC MANAGEMENT1
Executive Summary
The focus of this report is to develop a strategic plan which will help the company of Pro-Go
Pty Ltd for the coming five years, from the view point of General Manager of the business
enterprise.

BUSINESS AND STRATEGIC MANAGEMENT2
Introduction
This report will focus on developing a strategic plan in order to guide the business
organization of Pro-Go Pty Ltd over the next five years, from the view point of the General
Manager of the company. It is a privately-owned manufacturer of small and high-quality
action cameras, which is based in Geelong, Victoria. It was founded in 2004 and was growing
on continuous growth until the last financial year, and is famous for its innovative and
technological ways used by them. The cameras are able to operate with small batteries for
longer duration of time, along with capturing the videos captured through the help of those
cameras, which are known for high colour quality. The effectiveness of operating in
situations like lower light also provides a competitive edge over its rivals present in the
market places, apart from the context of reliability and vigour. So, the management of Pro-Go
is looking for some innovative ideas in order to survive in the market in global context if the
stand-alone camera gets definite in near future.
Aim
The focus of the organization will be to enlarge the product line along with bringing
some new innovative products in the marketplace around the world.
Discussion
Three Options
1. The company of Pro-Go can apply to the marketplaces in and around the world is
manufacturing home appliances along with webcams, where they will be able to apply the
same technology as they are providing in their high-quality action cameras. By addition of
the home appliances, the target market can be increased, which would help Pro-Go to provide
their products to more interested people globally. This will help to diversify their operations