Business and Sustainability
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Running head: BUSINESS AND SUSTAINABILITY
BUSINESS AND SUSTAINABILITY
Name of the Student
Name of the University
Author Note
BUSINESS AND SUSTAINABILITY
Name of the Student
Name of the University
Author Note
1BUSINESS AND SUSTAINABILITY
Introduction
The enterprise, which reflects negative effect on local or global environment, society,
economy or community, is considered as a sustainable business. Sustainable businesses
reflects progressive business environment and adhere to human right policies. The businesses
that matches the criteria like incorporating principles and values of sustainability in the
business decisions, supply of environment friendly services or products, which marks the
need for non-green products. Another criterion is the commitment towards environmental
principles1. The professional ethics, which is known for examining ethical principles and
values of the business environment, is business ethics. Businesses are guided by the ethical
structure, values, norms and regulations. Business ethics ensures the accountability of the
business for adopting specific strategies or practices. Business ethics helps in building
effective communication platform of businesses. Ethics serves as a base for constructing the
policies and procedures of the business2. Business ethics helps in demonstrating the
adherence to standards of social responsibility to the consumers. Business ethics contribute
towards the construction of trust among the human resources and consumers. Business ethics
helps in directing the skills of the business. The purpose of the paper is to discuss the
1 Akrivou, Kleio, and Hilary Bradbury-Huang. "Educating integrated catalysts: Transforming
business schools toward ethics and sustainability." Academy of Management Learning &
Education 14, no. 2 (2015): 222-240.
2 Dorobantu, Sinziana, Ruth V. Aguilera, Jiao Luo, and Frances J. Milliken,
eds. Sustainability, Stakeholder Governance, and Corporate Social Responsibility. Emerald
Group Publishing, 2018.
Introduction
The enterprise, which reflects negative effect on local or global environment, society,
economy or community, is considered as a sustainable business. Sustainable businesses
reflects progressive business environment and adhere to human right policies. The businesses
that matches the criteria like incorporating principles and values of sustainability in the
business decisions, supply of environment friendly services or products, which marks the
need for non-green products. Another criterion is the commitment towards environmental
principles1. The professional ethics, which is known for examining ethical principles and
values of the business environment, is business ethics. Businesses are guided by the ethical
structure, values, norms and regulations. Business ethics ensures the accountability of the
business for adopting specific strategies or practices. Business ethics helps in building
effective communication platform of businesses. Ethics serves as a base for constructing the
policies and procedures of the business2. Business ethics helps in demonstrating the
adherence to standards of social responsibility to the consumers. Business ethics contribute
towards the construction of trust among the human resources and consumers. Business ethics
helps in directing the skills of the business. The purpose of the paper is to discuss the
1 Akrivou, Kleio, and Hilary Bradbury-Huang. "Educating integrated catalysts: Transforming
business schools toward ethics and sustainability." Academy of Management Learning &
Education 14, no. 2 (2015): 222-240.
2 Dorobantu, Sinziana, Ruth V. Aguilera, Jiao Luo, and Frances J. Milliken,
eds. Sustainability, Stakeholder Governance, and Corporate Social Responsibility. Emerald
Group Publishing, 2018.
2BUSINESS AND SUSTAINABILITY
concepts of business sustainability and ethics by the representation of consumers as the
stakeholders.
Business Ethics, Sustainability and Globalization
Sustainability refers to maintaining the ecological balance by utilising the natural
resources in a manner that there are always enough portions available for the future use.
Sustainability is comprised of three basic principles – scarcity, efficiency and sovereignty.
The concept can be therefore related with business ethics as business ethics also aims in using
the resources in a manner so that there are minimum wastages and maximum efficiency. The
sustainable business practice needs to within the scope of the business ethics understanding.
Human choices and business progression has harmed the nature to a great extent. Business
takes resources from the environment and hence business is liable to give back to the
environment as well. It must maintain a proper balance for a better future. Business ethics can
be categorized into three broad heads, utilitarianism, and deontology and virtue ethics3.
Utilitarianism is the ethical theory, which differentiates wrong from right through the focus
on the results. It ensures the accomplishment of goals and objectives and concentrates on the
consequences4. Deontology focuses on the action for understanding the morality associated
3 Meixell, Mary J., and Patrice Luoma. "Stakeholder pressure in sustainable supply chain
management: a systematic review." International Journal of Physical Distribution & Logistics
Management 45, no. 1/2 (2015): 69-89.
4 Constantinescu, M. I. H. A. E. L. A., and M. U. E. L. Kaptein. "Virtue Ethics and CSR: the
two sides of Sustainable Organizational Performance." Wermayer, W., Looser, S. & Del
Baldo, M. Intrinsic CSR in Competitive Companies: The Categorical Imperative of Doing
Well (1-17). London: Palgrave(2018).
concepts of business sustainability and ethics by the representation of consumers as the
stakeholders.
Business Ethics, Sustainability and Globalization
Sustainability refers to maintaining the ecological balance by utilising the natural
resources in a manner that there are always enough portions available for the future use.
Sustainability is comprised of three basic principles – scarcity, efficiency and sovereignty.
The concept can be therefore related with business ethics as business ethics also aims in using
the resources in a manner so that there are minimum wastages and maximum efficiency. The
sustainable business practice needs to within the scope of the business ethics understanding.
Human choices and business progression has harmed the nature to a great extent. Business
takes resources from the environment and hence business is liable to give back to the
environment as well. It must maintain a proper balance for a better future. Business ethics can
be categorized into three broad heads, utilitarianism, and deontology and virtue ethics3.
Utilitarianism is the ethical theory, which differentiates wrong from right through the focus
on the results. It ensures the accomplishment of goals and objectives and concentrates on the
consequences4. Deontology focuses on the action for understanding the morality associated
3 Meixell, Mary J., and Patrice Luoma. "Stakeholder pressure in sustainable supply chain
management: a systematic review." International Journal of Physical Distribution & Logistics
Management 45, no. 1/2 (2015): 69-89.
4 Constantinescu, M. I. H. A. E. L. A., and M. U. E. L. Kaptein. "Virtue Ethics and CSR: the
two sides of Sustainable Organizational Performance." Wermayer, W., Looser, S. & Del
Baldo, M. Intrinsic CSR in Competitive Companies: The Categorical Imperative of Doing
Well (1-17). London: Palgrave(2018).
3BUSINESS AND SUSTAINABILITY
with the process rather than the consequences. According to the concept of business ethics,
sustainability can be defined as the combination of practices, which focuses on the ‘right’,
and ‘wrong’ of both process and consequences5.
Profit ensures maximum benefit and hence in a free market economy the business
people states that there is no need for business ethics or sustainability. There is always a
blatant conflict between the interests of profits and interests of people and planet. Some
ethicists suggest that sustainability is pseudo-religion, which misinterprets the true meaning
of ethics as well as the right thing and shames the people into compliance6. It also shrinks
freedom as sustainability does not support free markets and as it takes away the right to think
and act for oneself7. Maintaining sustainability in business will push up the costs and the
prices of the products. If the company goes paperless, there will be risk of data and hence
sustainability can affect the profitability and the goals of the business in serious ways.
Globalisation is the process where the organisation starts operating globally and
connects itself internationally with several businesses. It is the process of integration and
interaction among customers, companies, government and people. It is considered as the
multifaceted and complex phenomenon, which reflects a form of the capitalist expansion
5 Akkucuk, Ulas, ed. Ethics and sustainability in global supply chain management. IGI
Global, 2016.
6 Eriksen, Thomas Hylland. "Globalization." In Handbook of Political Anthropology. Edward
Elgar Publishing, 2018.
7 Montabon, Frank, Mark Pagell, and Zhaohui Wu. "Making sustainability
sustainable." Journal of Supply Chain Management 52, no. 2 (2016): 11-27.
with the process rather than the consequences. According to the concept of business ethics,
sustainability can be defined as the combination of practices, which focuses on the ‘right’,
and ‘wrong’ of both process and consequences5.
Profit ensures maximum benefit and hence in a free market economy the business
people states that there is no need for business ethics or sustainability. There is always a
blatant conflict between the interests of profits and interests of people and planet. Some
ethicists suggest that sustainability is pseudo-religion, which misinterprets the true meaning
of ethics as well as the right thing and shames the people into compliance6. It also shrinks
freedom as sustainability does not support free markets and as it takes away the right to think
and act for oneself7. Maintaining sustainability in business will push up the costs and the
prices of the products. If the company goes paperless, there will be risk of data and hence
sustainability can affect the profitability and the goals of the business in serious ways.
Globalisation is the process where the organisation starts operating globally and
connects itself internationally with several businesses. It is the process of integration and
interaction among customers, companies, government and people. It is considered as the
multifaceted and complex phenomenon, which reflects a form of the capitalist expansion
5 Akkucuk, Ulas, ed. Ethics and sustainability in global supply chain management. IGI
Global, 2016.
6 Eriksen, Thomas Hylland. "Globalization." In Handbook of Political Anthropology. Edward
Elgar Publishing, 2018.
7 Montabon, Frank, Mark Pagell, and Zhaohui Wu. "Making sustainability
sustainable." Journal of Supply Chain Management 52, no. 2 (2016): 11-27.
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