PESTEL Analysis of NATWEST

This presentation provides a PESTEL analysis of NATWEST, examining the political, economic, social, technological, environmental, and legal factors that impact the organization. It also discusses the impact of both micro and macro environments using SWOT analysis.

Business and Business
Environment
(TASK 3&4)

Contents...
• Introduction
• PESTEL analysis of NATWEST
• Impact of both micro and macro environments with help
of SWOT analysis
• Conclusion
• References

Introduction
In this recent scenario, Regularly growing business firms
across all over the world, which provides several
opportunities to persons. In this addition, PESTEL will be
used for determining and analysing all major factors also
for identifying actual and current position of the firm,
SWOT analysis technique will be used.

PESTEL analysis of NATWEST
It is very important to very organisation, to properly analyse
and identify the major internal and external factors. It
directly impacts on working environment and system of
an particular company. Furthermore, for analysing and
identifying all major factors in the effective manner,
PESTEL technique can be used.

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It includes some causes such as political, economical, social,
technical, environmental and legal. All these factors are unstable in
nature because all these are depends upon external environment or
market situation.

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Political: In the context of
political factor includes,
rules, regulation, political
situation, government of
the country and so more.

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Economical: It refers to, economy of the nation, income
level, exchange rate taxation system, inflation rate,
currency fluctuation and so more. All these terms are
unstable in nature, because it depends on purchasing
power of customers, share market, export and important
level of products and goods.

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Social: It involves, society rules and regulation, ethics,
norms, life style, occupation, education, income level and
so more. All these factors are impacting on working style
and performance of the enterprise.

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Technological: In this current scenario, regularly increasing
technologies, due to most of the organisation concentrate
on to adopt new and innovative techniques in the
organisation for completing operations in the effective
manner.

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Legal: It includes, legislations, laws, rules and regulations,
all these terms are directly impacts on organisation as well
as if enterprises are does not follow legal rules and
regulations in their working environment.

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Environmental:
Environmental factors are
also unstable in the
nature, due to all working
system and style is totally
based on surrounding.

Impact of both micro and macro environments
with help of SWOT analysis
Mainly, environment of the organisation is categorised into two parts
such as micro and macro. Both type of surroundings are impacted
upon organisation's working system due to employee's working
performance and involvement also affected by them.

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Moreover, for identifying and analysing all these factors and their
major impacts so SWOT analysis method can be used in a
significant way. SWOT analysis method assist to define current
position and status of the firm.

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Due to, easy to determine actual strength and weaknesses
of the enterprise. In this light, it helps to take corrective
action towards critical situation. In this addition, SWOT
analysis method is a tool or technique. With the help of
this, analyse strengths, weaknesses, opportunities and
threats of NATWEST.

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Strengths: It defines the actual and current nature of the
business firm. In this light, it assist to identify positive
points of the organisation. With the help of strength, a
company can effectively build an appropriate and
effective brand image in the external market place.

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Weaknesses: In this context, it defines some weak and
negative points of the organisation, which impacting on
organisation and their working environment. As well as,
due to this, reducing working performance and
involvement of employees also decreasing production of
the firm

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Opportunities: Opportunities or chances can be define as
an future possibilities, due to organisation can increase
their production and profitability in the effective manner
as well as expand their business in several sectors. In the
context of NATWEST, this organisation can spread out
their firm as well as it can be provide several banking
services and facilities to customers.

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Threats: Every business firm have some threats,
sometimes which impacts on organisation either positive
or negative in nature. Due to, it is necessary for them,
must be ready to face problems and focuses on to find
out suitable solutions to resolve issues and causes form
organisation.

Conclusion
This presentation has been concluded that, business firm
affected by several factors such as political, legal,
economical, environmental, technical and so more, for
analysing them has been used PESTEL analysis
technique in the effective manner also SWOT analysis
tool has been used for determining current position of the
cite company.

References
Aterido, R., Hallward-Driemeier, M. and Pagés, C., 2011. Big
constraints to small firms’ growth? Business environment and
employment growth across firms. Economic Development and
Cultural Change. 59(3). pp.609-647.
Boons, F. and Lüdeke-Freund, F., 2013. Business models for
sustainable innovation: state-of-the-art and steps towards a
research agenda. Journal of Cleaner Production. 45. pp.9-19.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford
University Press, USA.
Cantwell, J., Dunning, J. H. and Lundan, S. M., 2010. An evolutionary
approach to understanding international business activity: The co-
evolution of MNEs and the institutional environment. Journal of
International Business Studies. 41(4). pp.567-586.

Thank You