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Report on Positive and Negative Impact of Environment on Business

   

Added on  2020-06-05

10 Pages2675 Words60 Views
Business and The BusinessEnvironment

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P4 Positive and negative impact of macro environment on business operation ........................1TASK 2 ...........................................................................................................................................3P5 Conduct internal and external analysis of the company........................................................3P6 How strength and weakness are interrelate with macro factors.............................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONTopic of this report is business and the business environment from this it isunderstandable that the surrounding of organisations are changeable because of external andinternal factors (Chavis, Klapper and Love,2011). And gives huge impact on development andgrowth although for remain in this competitive market companies have to do market analysis andresearch on continuous basis so they can satisfy needs and wants of their customers. This entireis based on TESCO which is retail industry products are serving by them is supermarket,hypermarket and superstores. Founded by Jack Cohen in 1919. Below mention project is dividedin two task: first do PESTEL of TESCO which is an retail industry and their optimistic as wellpessimistic effect are also given this help in analysis external factors. Second includes SWOTanalysis for internal element and strength as well weakness are interrelated with macro factors. TASK 1P4 Positive and negative impact of macro environment on business operation An organization or a business executes the operations for a certain a objective. That derives somebusiness activities or operations to get outcome (Chow,and et.al., 2012). A business is attainedthrough two kind of environments, that is- Macro environment and micro environment. The term macro environment defined as external factors that are not in direct controls ofthe organization. These factors infects the performance, planning, strategies, decision makingcapabilities of an organization. It is that factor in which external elements of businessenvironment are involved.It comprises political, economic, social, technological, environment, and legal aspects.Although these factors impacts in positive and negative manner to pursue the businessoperations. PESTEL analysis is a form of market research which assist business in takingdecision and identifying the factors that can affect organisation of TESCO is given below:-Political - Political aspect has a foremost affect on business operations, that includepolitical conceptualization of government with a country. It covers to regulate the legislation,market regulation, trade agreement, tariffs (Weske, 2012). This can lead to positive conditionand conversely to the negative conditions both. These gives major impact when changed bygovernment and because of that working of companies require modification.

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