Business and The Business Environment

Business and The
Business
Environment
(Task 3 and 4)

Content Covered
 Introduction
 PESTLE Analysis
 Effects of Pestle on Internationalization
 Impact of macro factor on Nat-West
 Application of PESTLE
 SWOT analysis
 Application of SWOT
 Interrelationship of SWOT analysis with external macro factors
 Impact of internal and external factors on decision making
 References

Introduction
Business environment is highly dynamic because of increase
in competition and also growth in globalisation of world
economies.
Today, every economy in the world is connected with each
other, so up and down in one part of world can cause
collapse in another.
This presentation will describe various factors that are
required to be analysed for assessing market forces in
more effective way.

PESTLE Analysis
It is an analysis which is used by NatWest to understand
market variables and predict their course of action. It
allows banking entity in formulating strategies which are
flexible for future changes.