Business and the Business Environment

Business and the Business
Environment

PESTLE analysis
Political :- political factors include government rules and regulations
that affect the business environment and target markets.
Economic :- inflations rates, economic growth, interest rates and
unemployment policies are all examples of economic factors.
Social :- elements like demographics of customers, cultural trends,
lifestyle, and education, are all combined under social environmental
factors.

SWOT analysis
Strengths of Marks & Spencer
One of the most powerful retail company with clear branding and
customers (Zalengera, Blanchard and Gondwe, 2014).
Company's products are comprehended as value for money due to
quality, suitability and wide range products.