Business and the Business Environment - Google

Added on - 05 Oct 2020

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Business and the BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................1P4 Identifying the positive and negative impacts of the macro environment on the businessoperations for the Google company............................................................................................1P5 conduct internal and external analysis of the Google company in order to identify strengthsand weaknesses...........................................................................................................................2P6 Interrelation of strengths and weaknesses with external environment of this company........3CONCLUSION................................................................................................................................4REFERENCE...................................................................................................................................5Books and Journals.....................................................................................................................5
INTRODUCTIONFor a particular company, the business environment is defines as the internal and externalfactors that can influence the organisation in various aspects. These factors are includes the stakeholders, employees, staff members, management team, outsiders, suppliers and many more(Botha, Kourie and Snyman, 2014). The business may influence and it gets affected on itsgrowth, performance and also profitability of that particular organisation. This report is basicallyfocused on the Google company which is an American multinational technology based company.In this report, the positive and negative impacts of the macro environment of the businessactivities of Google company with the PESTLE analysis. Further, it covers the internal strengthsand weaknesses of this organisation with refers the relationship of external macro factors. Lastly,in this presented report the SWOT analysis of this company.TASK 1P4 Identifying the positive and negative impacts of the macro environment on the businessoperations for the Google company.The macro environment of any business may affect their organisational function andbusiness activities. So for this reason it should be identified for the better operates the business inachievement of their targets and goals. In this industry, many factors can affect the business ofGoogle and its organisation environment (Bryman and Bell, 2015). This business uses varioustypes of technology and this will profitable for it in order to achieve desired success. In additionto this, the factors that can influence its activities are describes with the use of PESTLE analysisand these factors are as follows :1.Political Factors –For every business the political factor play a major role in influencingits business activities and its operations. In company Google, the political factor havegreat impact on the business operations and the governmental rules and policies on it.2.Economical Factors –there are various countries in which the Google company surviveits business and every nation have their ow rules and regulations about the inflation ratesand economic situations (Business, 2014). The organisation can only operates itsactivities if it follows all those rules and regulations with the effectively and propermanner.1
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