Business-and-the-Business-Environment
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BUSINESS AND
BUSINESS
ENVIRONMENT
1
BUSINESS
ENVIRONMENT
1
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Determine different types and purposes of organisations......................................................3
P2 Determine different size and scope of different types of organisations.................................5
M1 Analysis of structure, size and scope of various organisations link to corporate objectives 7
D1 Critical analysis of complexities to different organisation structure and their interrelations
with organisational functions.......................................................................................................7
TASK 2............................................................................................................................................8
P3 Describe the relationship between various organisational functions and their linkage to the
organisational structure and their objectives...............................................................................8
M2 Explain advantages and disadvantages of relationship between different organisational
functions and their link to objectives...........................................................................................9
TASK 3............................................................................................................................................9
P4 Evaluate the negative and positive impact of macro environment on managerial operations9
M3 Application of PESTEL model and analysis of macro environment..................................12
D2 Evaluation of micro and macro factors by which decisions can be made...........................12
TASK 4..........................................................................................................................................13
P5 Examine internal and external analysis of organisation to identify their strengths and
weakness....................................................................................................................................13
P6 Describe how strengths and weakness interrelate with external macro factors...................15
M4 Application of appropriate SWOT analysis and their impact on decision making.............16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Determine different types and purposes of organisations......................................................3
P2 Determine different size and scope of different types of organisations.................................5
M1 Analysis of structure, size and scope of various organisations link to corporate objectives 7
D1 Critical analysis of complexities to different organisation structure and their interrelations
with organisational functions.......................................................................................................7
TASK 2............................................................................................................................................8
P3 Describe the relationship between various organisational functions and their linkage to the
organisational structure and their objectives...............................................................................8
M2 Explain advantages and disadvantages of relationship between different organisational
functions and their link to objectives...........................................................................................9
TASK 3............................................................................................................................................9
P4 Evaluate the negative and positive impact of macro environment on managerial operations9
M3 Application of PESTEL model and analysis of macro environment..................................12
D2 Evaluation of micro and macro factors by which decisions can be made...........................12
TASK 4..........................................................................................................................................13
P5 Examine internal and external analysis of organisation to identify their strengths and
weakness....................................................................................................................................13
P6 Describe how strengths and weakness interrelate with external macro factors...................15
M4 Application of appropriate SWOT analysis and their impact on decision making.............16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
2
3
INTRODUCTION
Business environment is an amalgamation of all internal and external factors which can
influence functions of management and their managerial operations. Some of the factors such as
employees, technological advancements, changing market trends, economic changes,
government interventions, change in demand and supply and others. There are several different
types of organisations through which a business operates in the industry and such companies
have different size of their business through which they function and perform their managerial
activities (Akhmetshin and et.al, 2017). Due to any change in business environment, it can create
an impact on organisations legal structure, their size and on their stakeholders and thus these
change can aid in organisational growths. Wm Morrison Supermarkets plc trading as Morrisons
is a largest supermarket chain which was established by William Morrison in 1899 in Bradford,
West Yorkshire, England. It is a public retail company which have 494 stores and provides
products such as foods and drinks, apparels, books, magazines, CD's and DVD's. This project
report is based on business and business environment and influence of responsible factors
through which business can face loss and can also gain competitive advantage from their
operations. In this project report, several marketing techniques such as PESTEL analysis and
SWOT analysis are used to analyse the changes in the business environment.
TASK 1
P1 Determine different types and purposes of organisations
Public Sector
Public sector organisations are part of economy which comprises of public goods and
services which are provided by governmental services such as law enforcement, military, public
transit and education, military and other services which are provided by government personnel’s.
These organisations are owned by government, which focuses on providing goods and services
through which they can create a benefit to the society and such business entities are operated by
money which is collected through taxes (Althouse Allan and Hartt, 2016). Wm Morrisons
Supermarket plc is a public limited company which operates in retail industry and provides
different products and services to their customers through which they can meet the changing
demands of the industry.
Purpose
4
Business environment is an amalgamation of all internal and external factors which can
influence functions of management and their managerial operations. Some of the factors such as
employees, technological advancements, changing market trends, economic changes,
government interventions, change in demand and supply and others. There are several different
types of organisations through which a business operates in the industry and such companies
have different size of their business through which they function and perform their managerial
activities (Akhmetshin and et.al, 2017). Due to any change in business environment, it can create
an impact on organisations legal structure, their size and on their stakeholders and thus these
change can aid in organisational growths. Wm Morrison Supermarkets plc trading as Morrisons
is a largest supermarket chain which was established by William Morrison in 1899 in Bradford,
West Yorkshire, England. It is a public retail company which have 494 stores and provides
products such as foods and drinks, apparels, books, magazines, CD's and DVD's. This project
report is based on business and business environment and influence of responsible factors
through which business can face loss and can also gain competitive advantage from their
operations. In this project report, several marketing techniques such as PESTEL analysis and
SWOT analysis are used to analyse the changes in the business environment.
TASK 1
P1 Determine different types and purposes of organisations
Public Sector
Public sector organisations are part of economy which comprises of public goods and
services which are provided by governmental services such as law enforcement, military, public
transit and education, military and other services which are provided by government personnel’s.
These organisations are owned by government, which focuses on providing goods and services
through which they can create a benefit to the society and such business entities are operated by
money which is collected through taxes (Althouse Allan and Hartt, 2016). Wm Morrisons
Supermarket plc is a public limited company which operates in retail industry and provides
different products and services to their customers through which they can meet the changing
demands of the industry.
Purpose
4
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The purpose of Wm Morrisons plc is to offer customers a one-stop shop through which
they can provide products by which they can meet customer demands. The company focuses on
providing quality services to their customers through which they can gain co0mpetitive
advantage.
Legal structure
Statutory corporation- The statutory corporation is made by the state and are brought
by public enterprises and this is brought by the Special Act of the Parliament Act. This
Act defines functions, powers, rules and regulations which are governed by employees
and their relationship with government personnel’s (Arsić and et.al, 2018).
Private Sector
These companies are operated by individuals and such business entities have no
government involvements. The main motive of a private sector organisation is to earn maximum
profit through which the company can gain maximum competitive advantage. These companies
are owned by private groups which focus on providing benefits to their owners, their
stakeholders and their investors. McLaren Group is private company which provides automotive
services and manufacture many luxury cars by using high technology through McLaren Applied.
The company is involved in Formula One and other motor sport manufacturing and was renamed
as McLaren Technology Group in 2015. The company have several subsidiary companies, some
of them are McLaren Racing, McLaren Automotive and McLaren Applied.
Purpose
The purpose of McLaren Technology Group is to provide products and manufacture
luxury and racing cars by using best technologies through which they can maintain their
goodwill in marketplace and in the industry (Belás and et.al, 2019). The purpose of delivering
best quality products and services help in bringing large scale disruptive change in motor sport,
automotive, public transport and health.
Legal structure
Certificate of incorporation- The certificate of incorporation is a legal document
through which is related to the formation of the company. This acts as a license which
depends on legal system which is used.
Memorandum of association- memorandum of Association (MoA) is a legal document
which is made during registration and formation stage of company and it also defines
5
they can provide products by which they can meet customer demands. The company focuses on
providing quality services to their customers through which they can gain co0mpetitive
advantage.
Legal structure
Statutory corporation- The statutory corporation is made by the state and are brought
by public enterprises and this is brought by the Special Act of the Parliament Act. This
Act defines functions, powers, rules and regulations which are governed by employees
and their relationship with government personnel’s (Arsić and et.al, 2018).
Private Sector
These companies are operated by individuals and such business entities have no
government involvements. The main motive of a private sector organisation is to earn maximum
profit through which the company can gain maximum competitive advantage. These companies
are owned by private groups which focus on providing benefits to their owners, their
stakeholders and their investors. McLaren Group is private company which provides automotive
services and manufacture many luxury cars by using high technology through McLaren Applied.
The company is involved in Formula One and other motor sport manufacturing and was renamed
as McLaren Technology Group in 2015. The company have several subsidiary companies, some
of them are McLaren Racing, McLaren Automotive and McLaren Applied.
Purpose
The purpose of McLaren Technology Group is to provide products and manufacture
luxury and racing cars by using best technologies through which they can maintain their
goodwill in marketplace and in the industry (Belás and et.al, 2019). The purpose of delivering
best quality products and services help in bringing large scale disruptive change in motor sport,
automotive, public transport and health.
Legal structure
Certificate of incorporation- The certificate of incorporation is a legal document
through which is related to the formation of the company. This acts as a license which
depends on legal system which is used.
Memorandum of association- memorandum of Association (MoA) is a legal document
which is made during registration and formation stage of company and it also defines
5
relation with stakeholders. This legal document is made with and filed with the Registrar
of the company in the process of incorporating of the company.
Voluntary Sector
The Voluntary sector company are those business entities whose primary motive is to
make a social impact on the society rather than focusing on earning profits. Such business
entities focus on doing welfare of the society through benefiting people of the society and
bringing change in the society (Beznovskaya and Kovalenko, 2020). Voluntary sector is often
called as third sector and are non-governmental, non- profit organisations. Oxfam is a voluntary
sector business which focuses on providing shelter to people, encourage women empowerment
and is a part of global movement in which millions of people work together to remove poverty
from the economy.
Purpose
The purpose of Oxfam is to provides services through which they can protect women's
rights through providing economic stability and safety to them. The motive of company is to help
people by providing shelter, food and more employment opportunities through which they can
enhance the living standards of people. Oxfam also raise awareness for climate change and their
influence on the environment and business environment.
Legal structure
Partnership management- The legal structure of Oxfam is to maintain ethical and legal
partnership by maintaining effective and productive relationship between the partners
which is maintained through legal and mutual agreement.
P2 Determine different size and scope of different types of organisations
There are several different size of organisations through which a business operates and
perform their managerial functions, the size of the organisation depends on the number of
employees who are working in the company (Buno, Nadanyiova and Hraskova, 2015). The scope
of different organisation depends of mission, vision and objectives of the company. To analyse
the size and scope of different organisations are explained below:
Public Sector- Wm Morrisons supermarket plc
Size- The company have employed 72,120 people through which they focus on
performing all managerial functions effectively and efficiently which will help business in
gaining competitive advantage. The company is operating with 490 stores which includes 80
6
of the company in the process of incorporating of the company.
Voluntary Sector
The Voluntary sector company are those business entities whose primary motive is to
make a social impact on the society rather than focusing on earning profits. Such business
entities focus on doing welfare of the society through benefiting people of the society and
bringing change in the society (Beznovskaya and Kovalenko, 2020). Voluntary sector is often
called as third sector and are non-governmental, non- profit organisations. Oxfam is a voluntary
sector business which focuses on providing shelter to people, encourage women empowerment
and is a part of global movement in which millions of people work together to remove poverty
from the economy.
Purpose
The purpose of Oxfam is to provides services through which they can protect women's
rights through providing economic stability and safety to them. The motive of company is to help
people by providing shelter, food and more employment opportunities through which they can
enhance the living standards of people. Oxfam also raise awareness for climate change and their
influence on the environment and business environment.
Legal structure
Partnership management- The legal structure of Oxfam is to maintain ethical and legal
partnership by maintaining effective and productive relationship between the partners
which is maintained through legal and mutual agreement.
P2 Determine different size and scope of different types of organisations
There are several different size of organisations through which a business operates and
perform their managerial functions, the size of the organisation depends on the number of
employees who are working in the company (Buno, Nadanyiova and Hraskova, 2015). The scope
of different organisation depends of mission, vision and objectives of the company. To analyse
the size and scope of different organisations are explained below:
Public Sector- Wm Morrisons supermarket plc
Size- The company have employed 72,120 people through which they focus on
performing all managerial functions effectively and efficiently which will help business in
gaining competitive advantage. The company is operating with 490 stores which includes 80
6
gasoline stations and more than 30 supermarkets which are engaged in operations of retail
supermarkets.
Scope- The scope of Wm Morrisons Supermarket plc and their sales rely on the changing
customer demand which can influence the sales and profits of the business. The average number
of customers who shop from the supermarket have been increased through which business is
making huge profits and all resources are utilised effectively (Doleski, 2015). Through providing
valuable and quality products and services, Morrisons supermarkets have retained maximum
number of employees.
Private Sector- McLaren Technology Group
Size- McLaren Technology Group which deals as an automotive company The company
have more than 4000 employees through which they bring effective change to the industry by
using advanced technology. The company provide effective training t their employees through
which they can perform assigned roles and responsibilities.
Scope- The scope of McLaren Technology Group is focused on becoming the leading
sport and technology powerhouse and they focus on organisational growth in the industry. By
providing valuable products and services and through their effective operation management the
global vision of the company is to maintain their goodwill and brad image in the industry.
Through partnering with different companies who have same vision help them to use innovative
approach and strengthen their image in the marketplace and it will also help in earning maximum
profits from innovative managerial operations.
Voluntary Sector- Oxfam
Size- Oxfam is a voluntary company which is running in 67 countries and 5 continents
with the employee size of 2500 who are operating in different departments through which they
canperfo4rm all functions of the company. The training requirements of employees are accessed
by the management through which they provide them accurate training sessions which will help
them in preforming the job role and assigned tasks effectively.
Scope- The company focuses on providing valuable services through which they can
provide shelter, food and other basic services to the people of the society. Oxfam provides
financial and emotional support to people through which they focus to encourage and make
people aware about equality (Georgescu and Popescul, 2015). The company focus on making
7
supermarkets.
Scope- The scope of Wm Morrisons Supermarket plc and their sales rely on the changing
customer demand which can influence the sales and profits of the business. The average number
of customers who shop from the supermarket have been increased through which business is
making huge profits and all resources are utilised effectively (Doleski, 2015). Through providing
valuable and quality products and services, Morrisons supermarkets have retained maximum
number of employees.
Private Sector- McLaren Technology Group
Size- McLaren Technology Group which deals as an automotive company The company
have more than 4000 employees through which they bring effective change to the industry by
using advanced technology. The company provide effective training t their employees through
which they can perform assigned roles and responsibilities.
Scope- The scope of McLaren Technology Group is focused on becoming the leading
sport and technology powerhouse and they focus on organisational growth in the industry. By
providing valuable products and services and through their effective operation management the
global vision of the company is to maintain their goodwill and brad image in the industry.
Through partnering with different companies who have same vision help them to use innovative
approach and strengthen their image in the marketplace and it will also help in earning maximum
profits from innovative managerial operations.
Voluntary Sector- Oxfam
Size- Oxfam is a voluntary company which is running in 67 countries and 5 continents
with the employee size of 2500 who are operating in different departments through which they
canperfo4rm all functions of the company. The training requirements of employees are accessed
by the management through which they provide them accurate training sessions which will help
them in preforming the job role and assigned tasks effectively.
Scope- The company focuses on providing valuable services through which they can
provide shelter, food and other basic services to the people of the society. Oxfam provides
financial and emotional support to people through which they focus to encourage and make
people aware about equality (Georgescu and Popescul, 2015). The company focus on making
7
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more number of people aware for women empowerment, changes in climate, education
requirements and other social issues.
M1 Analysis of structure, size and scope of various organisations link to corporate objectives
Wm Morrisons supermarket plc
The size, scope and structure of a public company such as Wm Morrison supermarket
follows a functional structure which focuses on offering support with their procurements.
McLaren Technology Group
The size, scope and structure of the company helps in generating higher revenues by
offering highest quality services and meeting the industrial competition by which they can get
competitive advantage and operate for longer period of time in the industry.
Oxfam
The size, scope and structure of voluntary sector organisations such as Oxfam offers full
overview of the business. The organisation offers integrated products and services portfolio. The
business focus on offering physical financial and emotional support to the people and the
organisation structure is team based and functional which helps them in meeting their social
responsibilities.
D1 Critical analysis of complexities to different organisation structure and their interrelations
with organisational functions
Different types of complexities in different sectors is defined below:
Public sector
Public sector organisation faces high complexity in satisfying the stakeholders as the
demand of consumers is rapidly changing which can be due to social media and networking sites.
Private sector
One of the major complexity faced by private sector business is management of finances
and government rules and regulations which are imposed on such organisation as diversification
in private sector is very low which can create hurdles for the company to operate.
Voluntary sector
The complexity faced by voluntary organisation is concerned with internal control, risk
management, fundraising and proper documentation which must be done effectively.
8
requirements and other social issues.
M1 Analysis of structure, size and scope of various organisations link to corporate objectives
Wm Morrisons supermarket plc
The size, scope and structure of a public company such as Wm Morrison supermarket
follows a functional structure which focuses on offering support with their procurements.
McLaren Technology Group
The size, scope and structure of the company helps in generating higher revenues by
offering highest quality services and meeting the industrial competition by which they can get
competitive advantage and operate for longer period of time in the industry.
Oxfam
The size, scope and structure of voluntary sector organisations such as Oxfam offers full
overview of the business. The organisation offers integrated products and services portfolio. The
business focus on offering physical financial and emotional support to the people and the
organisation structure is team based and functional which helps them in meeting their social
responsibilities.
D1 Critical analysis of complexities to different organisation structure and their interrelations
with organisational functions
Different types of complexities in different sectors is defined below:
Public sector
Public sector organisation faces high complexity in satisfying the stakeholders as the
demand of consumers is rapidly changing which can be due to social media and networking sites.
Private sector
One of the major complexity faced by private sector business is management of finances
and government rules and regulations which are imposed on such organisation as diversification
in private sector is very low which can create hurdles for the company to operate.
Voluntary sector
The complexity faced by voluntary organisation is concerned with internal control, risk
management, fundraising and proper documentation which must be done effectively.
8
TASK 2
P3 Describe the relationship between various organisational functions and their linkage to the
organisational structure and their objectives
There are several organisational functions which are performed by the company through
which they can meet their objectives, meet performance standards and gain maximum
competitive advantage and make their business profitable (Gölgeci, Karakas and Tatoglu, 2019).
Some of the organisational functions of Wm Morrisons Supermarket plc and their linkage to
organisational structure and their objectives are explained below:
Marketing and finance: Marketing department of Wm Morrisons Supermarket plc is liable
for their behaviour through which they can improve the structure of whole organisation. By
using efficient data, the potential and behaviour of buyer is based on the interaction and through
conducting an efficient market study, it helps in strategically planning all activities and
promoting the products and services which are offered by the company. The finance department
of Wm Morrisons Supermarket plc is accountable to maintain all monetary transactions of the
company by planning all budgets and deciding initially. Through panning all budgets, it helps
business in optimal utilisation of resources and planning all promotional activities through which
numerous customers can be attracted.
Marketing and HR: The functions of human resource management are to recruit, plan,
organise all activities a focus on employee satisfaction through which they can enhance their
employee performance which will help them to contribute in the achievement of the
organisational goals and objectives. The human resource department focus on providing training
sessions through monitoring employee training needs (Gorla, Chiravuri, and Chinta, 2017). The
HR supervisor focus on collecting all employee information which is mandatory through which
they can keep a track of their employees. Furthermore, marketing and advertising strategies of
business transfers all necessary information which is gathered by human resource department
through which all resources can be shared effectively and all employees can participate in
forming constructive decisions and achievement of shared and common goals of the Wm
Morrisons Supermarket plc.
Marketing and Sales: The marketing and sales department are interrelated as through
marketing and promoting products and services which are offered by the company helps the sales
department to sale maximum number of products and services. The marketing department of
9
P3 Describe the relationship between various organisational functions and their linkage to the
organisational structure and their objectives
There are several organisational functions which are performed by the company through
which they can meet their objectives, meet performance standards and gain maximum
competitive advantage and make their business profitable (Gölgeci, Karakas and Tatoglu, 2019).
Some of the organisational functions of Wm Morrisons Supermarket plc and their linkage to
organisational structure and their objectives are explained below:
Marketing and finance: Marketing department of Wm Morrisons Supermarket plc is liable
for their behaviour through which they can improve the structure of whole organisation. By
using efficient data, the potential and behaviour of buyer is based on the interaction and through
conducting an efficient market study, it helps in strategically planning all activities and
promoting the products and services which are offered by the company. The finance department
of Wm Morrisons Supermarket plc is accountable to maintain all monetary transactions of the
company by planning all budgets and deciding initially. Through panning all budgets, it helps
business in optimal utilisation of resources and planning all promotional activities through which
numerous customers can be attracted.
Marketing and HR: The functions of human resource management are to recruit, plan,
organise all activities a focus on employee satisfaction through which they can enhance their
employee performance which will help them to contribute in the achievement of the
organisational goals and objectives. The human resource department focus on providing training
sessions through monitoring employee training needs (Gorla, Chiravuri, and Chinta, 2017). The
HR supervisor focus on collecting all employee information which is mandatory through which
they can keep a track of their employees. Furthermore, marketing and advertising strategies of
business transfers all necessary information which is gathered by human resource department
through which all resources can be shared effectively and all employees can participate in
forming constructive decisions and achievement of shared and common goals of the Wm
Morrisons Supermarket plc.
Marketing and Sales: The marketing and sales department are interrelated as through
marketing and promoting products and services which are offered by the company helps the sales
department to sale maximum number of products and services. The marketing department of
9
Wm Morrisons Supermarket plc helps in promoting products and services which are offered by
the company through which they can enhance the sale and generate maximum revenues and
profits (Halbert and Ingulli, 2020). The sales department of Wm Morrisons Supermarket plc
focus on planning all activities and setting targets which needs to be accomplished and take help
of marketing department in advertising and promoting products and services which are offered
by the company.
Marketing and logistics department: The marketing department of Wm Morrisons
Supermarket plc focus on promoting products and services which are offered by the company.
Logistics affects the marketing functions as through maintaining effective collaboration among
the marketing and logistics department it helps to meet customer demands on time and at right
place, it also improves efficiency of business and enhances the products value. The logistics
department of Wm Morrisons Supermarket plc helps the business to meet customer demand on
right time through which they can attract numerous customers and more loyal and potential
customers can be retained.
Organisational structure: The management of Wm Morrisons Supermarket plc use matrix
structure through which they can interact with numerous corporations of various regions. There
are several divisions which operates together through which they ca perform all managerial
functions effectively and business can gain maximum profits. Several divisions such as finance,
advertising, operational and human resource department work together by working
collaboratively through which they can optimise all resources effectively and operate for a linger
span of time. Through effective collaboration among various departments, it helped to manage
Wm Morrisons Supermarket plc to plan all activities, and better control among all department
through which all activities can be performed by using constructive decisions (Hamilton and
Webster, 2018).
M2 Explain advantages and disadvantages of relationship between different organisational
functions and their link to objectives
Advantages
Effective supervision- With the help of effective supervision and experienced supervisor
tells to create a diverse workforce and effective teams who can perform and meet design
standards and organisational objectives.
Disadvantages
10
the company through which they can enhance the sale and generate maximum revenues and
profits (Halbert and Ingulli, 2020). The sales department of Wm Morrisons Supermarket plc
focus on planning all activities and setting targets which needs to be accomplished and take help
of marketing department in advertising and promoting products and services which are offered
by the company.
Marketing and logistics department: The marketing department of Wm Morrisons
Supermarket plc focus on promoting products and services which are offered by the company.
Logistics affects the marketing functions as through maintaining effective collaboration among
the marketing and logistics department it helps to meet customer demands on time and at right
place, it also improves efficiency of business and enhances the products value. The logistics
department of Wm Morrisons Supermarket plc helps the business to meet customer demand on
right time through which they can attract numerous customers and more loyal and potential
customers can be retained.
Organisational structure: The management of Wm Morrisons Supermarket plc use matrix
structure through which they can interact with numerous corporations of various regions. There
are several divisions which operates together through which they ca perform all managerial
functions effectively and business can gain maximum profits. Several divisions such as finance,
advertising, operational and human resource department work together by working
collaboratively through which they can optimise all resources effectively and operate for a linger
span of time. Through effective collaboration among various departments, it helped to manage
Wm Morrisons Supermarket plc to plan all activities, and better control among all department
through which all activities can be performed by using constructive decisions (Hamilton and
Webster, 2018).
M2 Explain advantages and disadvantages of relationship between different organisational
functions and their link to objectives
Advantages
Effective supervision- With the help of effective supervision and experienced supervisor
tells to create a diverse workforce and effective teams who can perform and meet design
standards and organisational objectives.
Disadvantages
10
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Lack of coordination- Due to ineffective team working ability and lack of coordination
the groups might not be able to perform up to the desired standards and several issues can
be faced by the companies.
Segregation- Employees from different teams do not get chance to share their ideas and
opinions do it affects their interest and their performance which directly creates a
negative influence on permanent business development.
TASK 3
P4 Evaluate the negative and positive impact of macro environment on managerial operations
Business environment create an immense impact on the operations of management, such
factors can also create an impact on the profitability of the business and on their brand image and
competitive position in the industry (Jovanović, 2015). For analysing the impact of external
factors, PESTEL analysis have been used to observe the impact of such responsible factors on
managerial operations of Wm Morrisons Supermarket plc.
PESTEL ANALYSIS
Pestel analysis is a technique which is used to analyse the Macro environment factors which
can create an impact on the operations of Management. This technique health and environmental
scanning and helps in understanding the market growth or decline business position potential and
direction for operations. There are several environmental factors which can influence the
business environment some of the responsible factors are analysed through pestle analysis which
involves analysis of factors such as political factors economic factors social factors technological
factors environmental factors and legal factors. The impact of factors on the macro environment
of Wm Morrisons Supermarket plc. The factors and their impact on the business are explained
below:
Political Factors- Political factors helps in analysing the influence of external factors such as
political stability, level of corruption, bureaucracy, pricing regulations, taxation, wage
legislations, employee benefits, industrial safety, product labelling and other requirements in
retail Industry. Through environmental scanning, Wm Morrisons Supermarket plc focus on
building a business strategy which will help them to face challenges effectively and avoid loss of
market share and they can retain maximum customers and meet customer satisfaction. Through
11
the groups might not be able to perform up to the desired standards and several issues can
be faced by the companies.
Segregation- Employees from different teams do not get chance to share their ideas and
opinions do it affects their interest and their performance which directly creates a
negative influence on permanent business development.
TASK 3
P4 Evaluate the negative and positive impact of macro environment on managerial operations
Business environment create an immense impact on the operations of management, such
factors can also create an impact on the profitability of the business and on their brand image and
competitive position in the industry (Jovanović, 2015). For analysing the impact of external
factors, PESTEL analysis have been used to observe the impact of such responsible factors on
managerial operations of Wm Morrisons Supermarket plc.
PESTEL ANALYSIS
Pestel analysis is a technique which is used to analyse the Macro environment factors which
can create an impact on the operations of Management. This technique health and environmental
scanning and helps in understanding the market growth or decline business position potential and
direction for operations. There are several environmental factors which can influence the
business environment some of the responsible factors are analysed through pestle analysis which
involves analysis of factors such as political factors economic factors social factors technological
factors environmental factors and legal factors. The impact of factors on the macro environment
of Wm Morrisons Supermarket plc. The factors and their impact on the business are explained
below:
Political Factors- Political factors helps in analysing the influence of external factors such as
political stability, level of corruption, bureaucracy, pricing regulations, taxation, wage
legislations, employee benefits, industrial safety, product labelling and other requirements in
retail Industry. Through environmental scanning, Wm Morrisons Supermarket plc focus on
building a business strategy which will help them to face challenges effectively and avoid loss of
market share and they can retain maximum customers and meet customer satisfaction. Through
11
environmental scanning Wm Morrisons Supermarket plc can utilise all resources effectively bye
making constructive decisions (Khan, Çera and Nétek, 2019).
Positive impact: Through environmental scanning, the political factors which created a
positive impact on Wm Morrisons Supermarket plc includes diversity and planned strategy
through which they reduce systematic risk and more favoured trading partners were involved in
business and the company focus on providing employee benefits through which they can retain
their talented personnel’s.
Negative impact: Some of the negative impacts of political factors which was faced by Wm
Morrisons Supermarket plc is that such factors create a huge impact due to multiple government
legislation on UK food retailers. It can also be seen that's a lot of uncertainty was build due to
changes in policies and regulations (Likoko and Kini, 2017).
Economic Factors- The economic factors which influence Morrison supermarket includes
inflation rate savings rate interest in foreign exchange rate and it also helps to determine the
demand and aggregate investment in an economy.
Positive impact: The positive impact of analysis of economic factors involves better
exchange rates, better infrastructure quality in retail Industry. It can be observed that the skills
and competencies of workforce was improved through providing training opportunities which
resulted in decline in unemployment rate.
Negative impact: The negative influence of such factors on Morrison involves more
government interventions in the free market and instability of host country currency. This also
lead to high labour cost and discretionary income.
Social Factors- The social factors of business environment create an impact on the culture of
business environment, this involves shared beliefs, values and attitudes of population and how
marketers will analyse the demand of the customers and meet their needs (Monroe, Rikala and
Somervuori, 2015).
Positive impact: Some of the positive impact of social factors on business involves
entrepreneur spirit, increased leisure interest and better quality of products can be provided.
12
making constructive decisions (Khan, Çera and Nétek, 2019).
Positive impact: Through environmental scanning, the political factors which created a
positive impact on Wm Morrisons Supermarket plc includes diversity and planned strategy
through which they reduce systematic risk and more favoured trading partners were involved in
business and the company focus on providing employee benefits through which they can retain
their talented personnel’s.
Negative impact: Some of the negative impacts of political factors which was faced by Wm
Morrisons Supermarket plc is that such factors create a huge impact due to multiple government
legislation on UK food retailers. It can also be seen that's a lot of uncertainty was build due to
changes in policies and regulations (Likoko and Kini, 2017).
Economic Factors- The economic factors which influence Morrison supermarket includes
inflation rate savings rate interest in foreign exchange rate and it also helps to determine the
demand and aggregate investment in an economy.
Positive impact: The positive impact of analysis of economic factors involves better
exchange rates, better infrastructure quality in retail Industry. It can be observed that the skills
and competencies of workforce was improved through providing training opportunities which
resulted in decline in unemployment rate.
Negative impact: The negative influence of such factors on Morrison involves more
government interventions in the free market and instability of host country currency. This also
lead to high labour cost and discretionary income.
Social Factors- The social factors of business environment create an impact on the culture of
business environment, this involves shared beliefs, values and attitudes of population and how
marketers will analyse the demand of the customers and meet their needs (Monroe, Rikala and
Somervuori, 2015).
Positive impact: Some of the positive impact of social factors on business involves
entrepreneur spirit, increased leisure interest and better quality of products can be provided.
12
Negative impact: The negative impact of social factors on Wm Morrisons Supermarket
plc can be observed through the skill level of population and to environmental consciousness and
their attitude.
Technological Factors- The analysis of technological factors understands the impact of
changing Technologies in the industry across the board. Scanning technological factors, helped
to understand the speed at which technology can affect the industry and their business
environment.
Positive impact: The positive impact of scanning technological factors helps Wm
Morrisons Supermarket plc in facing competition effectively through providing quality products
and it also help them to provide effective customer services.
Negative impact: Some of the negative impact of technological factors on Morrison also
created an impact on Cost structure in the Retail Industry it also affected technological diffusion
rate and created an impact on Value Chain structure of the company (Moroni, Arruda and
Araujo, 2015).
Environmental Factors- Environmental factors and standards created an impact or influence on
the profitability of Wm Morrisons Supermarket plc. Some of the environmental factors which
were observed through scanning business environment are related to weather, change in climate,
waste management, customer service and attitude towards support for renewable energy.
Positive impact: Positive impact of environmental factors on Wm Morrisons Supermarket
plc involves recycling of products, better waste management, strategies and more initiatives were
taken by the company for reducing wastage and emissions.
Negative impact: The negative impacts of environmental factors on Wm Morrisons
Supermarket plc involves an inability to follow all rules and protocols through which they can
regulate environment pollution strategies, plans and programs (Petrikova and Sorokova, 2016).
Legal Factors- Legal factors are responsible factors which can protect the intellectual rights of
Wm Morrisons Supermarket plc. It also helps the company in staying competitive by following
all rules and regulations formulated by the government. Some of the legal factors involves
discrimination law, copyright, employment law, data protection law and other laws and
regulations.
13
plc can be observed through the skill level of population and to environmental consciousness and
their attitude.
Technological Factors- The analysis of technological factors understands the impact of
changing Technologies in the industry across the board. Scanning technological factors, helped
to understand the speed at which technology can affect the industry and their business
environment.
Positive impact: The positive impact of scanning technological factors helps Wm
Morrisons Supermarket plc in facing competition effectively through providing quality products
and it also help them to provide effective customer services.
Negative impact: Some of the negative impact of technological factors on Morrison also
created an impact on Cost structure in the Retail Industry it also affected technological diffusion
rate and created an impact on Value Chain structure of the company (Moroni, Arruda and
Araujo, 2015).
Environmental Factors- Environmental factors and standards created an impact or influence on
the profitability of Wm Morrisons Supermarket plc. Some of the environmental factors which
were observed through scanning business environment are related to weather, change in climate,
waste management, customer service and attitude towards support for renewable energy.
Positive impact: Positive impact of environmental factors on Wm Morrisons Supermarket
plc involves recycling of products, better waste management, strategies and more initiatives were
taken by the company for reducing wastage and emissions.
Negative impact: The negative impacts of environmental factors on Wm Morrisons
Supermarket plc involves an inability to follow all rules and protocols through which they can
regulate environment pollution strategies, plans and programs (Petrikova and Sorokova, 2016).
Legal Factors- Legal factors are responsible factors which can protect the intellectual rights of
Wm Morrisons Supermarket plc. It also helps the company in staying competitive by following
all rules and regulations formulated by the government. Some of the legal factors involves
discrimination law, copyright, employment law, data protection law and other laws and
regulations.
13
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Positive impact: The positive impact of legal factors on Wm Morrisons Supermarket plc
help the company to gain competitive advantage by following all protocols.
Negative impact: The negative impact of legal factors on the business environment of Wm
Morrisons Supermarket plc can be observed by their change in decision making and India
functioning of the management.
M3 Application of PESTEL model and analysis of macro environment
The pestle analysis is marketing technique which helps in determining the impact of macro
factors which can influence the performance and productivity of business. It can be seen that
such factors create positive as well as negative impact on the business growth. Wm Morrison
supermarket focused on identifying factors which help them in creating a diverse workforce and
systematically reduce the risk. Several strategies such as benefits to employees help them in
retaining maximum number of talented personnel within the organisation by which they can
maintain the brand image and performance standard in the industry, this will also help them in
meeting all customer demands by which they can attain customer satisfaction.
D2 Evaluation of micro and macro factors by which decisions can be made
Organisation comprises of both micro and macro factors which can influence the business
positively as well as negatively.
Micro factors involve customers, suppliers, market intermediaries and to analyse the
demand of such factors will help the organisation in sustaining for longer period of time. The
organisation must focus on such factors which will help them in maintaining competitive
improvements, discovering more opportunities, as it will be helpful in enhancing the business
growth and position in the industry.
Micro factors involve political, social, legal, economical, technical and environmental
factors which can affect business growth and overall organisation. Such factors must be
identified and regularly monitored as these can affect the growth and survival of the company in
the industry and society.
14
help the company to gain competitive advantage by following all protocols.
Negative impact: The negative impact of legal factors on the business environment of Wm
Morrisons Supermarket plc can be observed by their change in decision making and India
functioning of the management.
M3 Application of PESTEL model and analysis of macro environment
The pestle analysis is marketing technique which helps in determining the impact of macro
factors which can influence the performance and productivity of business. It can be seen that
such factors create positive as well as negative impact on the business growth. Wm Morrison
supermarket focused on identifying factors which help them in creating a diverse workforce and
systematically reduce the risk. Several strategies such as benefits to employees help them in
retaining maximum number of talented personnel within the organisation by which they can
maintain the brand image and performance standard in the industry, this will also help them in
meeting all customer demands by which they can attain customer satisfaction.
D2 Evaluation of micro and macro factors by which decisions can be made
Organisation comprises of both micro and macro factors which can influence the business
positively as well as negatively.
Micro factors involve customers, suppliers, market intermediaries and to analyse the
demand of such factors will help the organisation in sustaining for longer period of time. The
organisation must focus on such factors which will help them in maintaining competitive
improvements, discovering more opportunities, as it will be helpful in enhancing the business
growth and position in the industry.
Micro factors involve political, social, legal, economical, technical and environmental
factors which can affect business growth and overall organisation. Such factors must be
identified and regularly monitored as these can affect the growth and survival of the company in
the industry and society.
14
TASK 4
P5 Examine internal and external analysis of organisation to identify their strengths and
weakness
There are several internal and external factors which acts as strengths and weakness for an
organisation as it can help a business in running for longer span of time and gain maximum
profits from their managerial operations and retain maximum number of employees and
customers. By using the technique SWOT analysis, we can identify the strengths and weakness
of the company through analysing such responsible factors (Rao, 2021).
SWOT Analysis
SWOT analysis is a technique through which current position of business can be identified
and it also helps to plan ne and constructive business strategy. The initials stand for Strengths,
weakness, opportunity and threats which creates an influence on the managerial operations of the
business. This strategy helps a business to identify their strengths, weakness, opportunity and
theirs and their competitive position of their business in the industry.
The SWOT analysis of Wm Morrisons Supermarket plc will identify the strengths,
weakness, opportunities and threats. He identification of such factors is depicted below:
STRENGTHS
These are the backbone of the company which makes them distinguish them from other
companies and gain competitive advantage from their operations. These strengths help business
to gain advantage from their operations and acts as a driver of motivation through which
organisation can gain maximum profits. These can be defined as the advantages for the firm
through which they can compete with other companies in the industry.
In context of Wm Morrisons Supermarket plc, strong and efficient distribution networks
and effective supply chain management help business to meet customer demand on time at right
place. The food making skills with having strong distribution skills help Wm Morrisons
Supermarket plc to meet customer demand and retain loyal customers to the brand. By using
effective supply chain management, it helps business to meet the demands and make all products
easily accessible to their customers (Sila, 2015).
WEAKNESS
This can be defined as the characteristics and traits which can affect the managerial
functions of the business. This involves factors which affects the image and sale of the company
15
P5 Examine internal and external analysis of organisation to identify their strengths and
weakness
There are several internal and external factors which acts as strengths and weakness for an
organisation as it can help a business in running for longer span of time and gain maximum
profits from their managerial operations and retain maximum number of employees and
customers. By using the technique SWOT analysis, we can identify the strengths and weakness
of the company through analysing such responsible factors (Rao, 2021).
SWOT Analysis
SWOT analysis is a technique through which current position of business can be identified
and it also helps to plan ne and constructive business strategy. The initials stand for Strengths,
weakness, opportunity and threats which creates an influence on the managerial operations of the
business. This strategy helps a business to identify their strengths, weakness, opportunity and
theirs and their competitive position of their business in the industry.
The SWOT analysis of Wm Morrisons Supermarket plc will identify the strengths,
weakness, opportunities and threats. He identification of such factors is depicted below:
STRENGTHS
These are the backbone of the company which makes them distinguish them from other
companies and gain competitive advantage from their operations. These strengths help business
to gain advantage from their operations and acts as a driver of motivation through which
organisation can gain maximum profits. These can be defined as the advantages for the firm
through which they can compete with other companies in the industry.
In context of Wm Morrisons Supermarket plc, strong and efficient distribution networks
and effective supply chain management help business to meet customer demand on time at right
place. The food making skills with having strong distribution skills help Wm Morrisons
Supermarket plc to meet customer demand and retain loyal customers to the brand. By using
effective supply chain management, it helps business to meet the demands and make all products
easily accessible to their customers (Sila, 2015).
WEAKNESS
This can be defined as the characteristics and traits which can affect the managerial
functions of the business. This involves factors which affects the image and sale of the company
15
in the market place, such factors are mostly internal factors which can affect the profitability of
the business, performance and overall productivity of business can be hindered.
In context of Wm Morrisons Supermarket plc, some of the factors which acted as
weakness for the company are that the company have limited geographical presence which acts a
barrier for the company to attract customers from different areas. Delayed response and inability
to provide efficient customer services also acts as weakness of the company (Stott, Stone and
Fae, 2016). The company is unable to provide quality benefits to their employees which acts as a
demotivating factor sand results inefficient performance and more employee turnover.
OPPORTUNITIES
These are the situations through which a business can enhance their sale, profits, attract
more customers, retain maximum customers and employees through which business can gain
competitive advantage. Such external factors can be identified from scanning the business
environment and identifying the favourable situations through which business can enhance their
growth and sustain for longer period of time.
In context of Wm Morrisons Supermarket plc, the business can gain several opportunities
through scanning the business environment. By establishing a global presence and focusing on
becoming largest supermarket chain can help them to attract more customers and establish their
brand image in the industry. With the help of changing business trends and mediums, the
company can use ecommerce medium through which they can boost their economic presence
and growth of their company. The company can also offer their goods and services by different
channels such as online platforms and offline stores through which maximum customers can be
attracted.
THREATS
These are the factors which can affect the position and managerial functions of the
business and it can also affect the overall productivity of organisation. These are the factors
which can create a barrier for the company to perform effectively and creates an inability to meet
their targets and customer demands (Toth and et.al, 2019).
In context of Wm Morrisons Supermarket plc, can are many threats which can be
identified by scanning the business environment and their changing market trends and patterns.
The competitive companies also act as threats, companies such as ASDA and others are highly
competitive for the business as this will affect the sale, profit and brand image of the company.
16
the business, performance and overall productivity of business can be hindered.
In context of Wm Morrisons Supermarket plc, some of the factors which acted as
weakness for the company are that the company have limited geographical presence which acts a
barrier for the company to attract customers from different areas. Delayed response and inability
to provide efficient customer services also acts as weakness of the company (Stott, Stone and
Fae, 2016). The company is unable to provide quality benefits to their employees which acts as a
demotivating factor sand results inefficient performance and more employee turnover.
OPPORTUNITIES
These are the situations through which a business can enhance their sale, profits, attract
more customers, retain maximum customers and employees through which business can gain
competitive advantage. Such external factors can be identified from scanning the business
environment and identifying the favourable situations through which business can enhance their
growth and sustain for longer period of time.
In context of Wm Morrisons Supermarket plc, the business can gain several opportunities
through scanning the business environment. By establishing a global presence and focusing on
becoming largest supermarket chain can help them to attract more customers and establish their
brand image in the industry. With the help of changing business trends and mediums, the
company can use ecommerce medium through which they can boost their economic presence
and growth of their company. The company can also offer their goods and services by different
channels such as online platforms and offline stores through which maximum customers can be
attracted.
THREATS
These are the factors which can affect the position and managerial functions of the
business and it can also affect the overall productivity of organisation. These are the factors
which can create a barrier for the company to perform effectively and creates an inability to meet
their targets and customer demands (Toth and et.al, 2019).
In context of Wm Morrisons Supermarket plc, can are many threats which can be
identified by scanning the business environment and their changing market trends and patterns.
The competitive companies also act as threats, companies such as ASDA and others are highly
competitive for the business as this will affect the sale, profit and brand image of the company.
16
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Due to change in rules and regulations set by the government can be a major thereat for the
operations of management and it can also affect the flow of goods and services which are offered
by the company. Due to increase in competition, it can create a threat for the company and it will
create a barrier in attracting new and retaining old customers with the brand. Here are several
risks, such as technological risks which also acts as a threats. The use of technology for the
business and rapid advancement in the technology can create a pressure for the company to
perform their managerial functions effectively and meet customer demands (Tóth, Nieroda and
Koles, 2020).
P6 Describe how strengths and weakness interrelate with external macro factors
The strengths and weakness of an organisation are related to the macro and micro
environmental factors. Some of the macro environment factors, such as political, economic,
social, technological, environmental and legal factors help to formulate strategies for the
business through which Wm Morrisons Supermarket plc and perform their managerial operations
effectively and gain maximum benefits from their functions and any change in these responsible
external environment factors can affect the decisions which are formed by the management. The
interrelationship between the macro environment factors and with the strengths and weakness of
Wm Morrisons Supermarket plc, are listed and explained below:
Political and legal factors: The political and legal factors of eternal environment involve
legal rules, regulations, laws and policies which are formed by Governments. Any change
in these factors and policies can make Wm Morrisons Supermarket plc face challenges
and through hiring specialised and skilled staff who are able to manage such operations
can help in following all laws, rules and protocols (Duca and Gherghina, 2018).
Economic factors: These factors are related to the inflation, interest rate of the market. If
the business is financially liable to and have all financial resources and through making
change in these rates will not influence the marketing and pricing strategy of Wm
Morrisons Supermarket Plc. Organisation must identify these changing business
environment through which they can face any challenge which can arise due to economic
factors and change in such factors.
Social and cultural factors: To face the challenges and threats of rapidly changing
socio-cultural factors, Wm Morrisons Supermarket plc must hire skilled and competent
17
operations of management and it can also affect the flow of goods and services which are offered
by the company. Due to increase in competition, it can create a threat for the company and it will
create a barrier in attracting new and retaining old customers with the brand. Here are several
risks, such as technological risks which also acts as a threats. The use of technology for the
business and rapid advancement in the technology can create a pressure for the company to
perform their managerial functions effectively and meet customer demands (Tóth, Nieroda and
Koles, 2020).
P6 Describe how strengths and weakness interrelate with external macro factors
The strengths and weakness of an organisation are related to the macro and micro
environmental factors. Some of the macro environment factors, such as political, economic,
social, technological, environmental and legal factors help to formulate strategies for the
business through which Wm Morrisons Supermarket plc and perform their managerial operations
effectively and gain maximum benefits from their functions and any change in these responsible
external environment factors can affect the decisions which are formed by the management. The
interrelationship between the macro environment factors and with the strengths and weakness of
Wm Morrisons Supermarket plc, are listed and explained below:
Political and legal factors: The political and legal factors of eternal environment involve
legal rules, regulations, laws and policies which are formed by Governments. Any change
in these factors and policies can make Wm Morrisons Supermarket plc face challenges
and through hiring specialised and skilled staff who are able to manage such operations
can help in following all laws, rules and protocols (Duca and Gherghina, 2018).
Economic factors: These factors are related to the inflation, interest rate of the market. If
the business is financially liable to and have all financial resources and through making
change in these rates will not influence the marketing and pricing strategy of Wm
Morrisons Supermarket Plc. Organisation must identify these changing business
environment through which they can face any challenge which can arise due to economic
factors and change in such factors.
Social and cultural factors: To face the challenges and threats of rapidly changing
socio-cultural factors, Wm Morrisons Supermarket plc must hire skilled and competent
17
employees through which they can perform all assigned task efficiently and make
optimum utilisation of all financial and natural resources.
Technological factors: The technological factors can create strength for Wm Morrisons
Supermarket plc, if they keep updating their technologies which will hep tem in
completing their work within deadlines and meeting targets by using constructive
approaches. By adopting change and through technological advancements, Wm
Morrisons Supermarket plc can compete with other companies efficiently (Saleh and
Watson, 2017).
Environmental factors: Through making initiatives and fulling the corporate social
responsibility acts as a strength for Wm Morrisons Supermarket plc and they can utilise
resources for providing products and services. Wm Morrisons Supermarket plc must
prepare strategies through which they can create initiatives for development of the society
by following all codes and conducts.
M4 Application of appropriate SWOT analysis and their impact on decision making
SWOT analysis can create a huge impact on decision making of the business. Strengths
and opportunities will help in forming decisions which will be helpful in business growth
whereas weakness and threats can affect the decision making and delayed the process. With the
help of effective supply chain management and strategic planning it helps the business to meet
all the demands of the customers and minimise delay and inability to perform effective customer
services. Such strategic planning helps in offering quality customer services and generating
higher revenues and profits by which business growth can be enhanced.
CONCLUSION
From the above project report, it can be concluded that there are different types of
organisations and they operate on different size which is dependent on the number of employees
who are working in the organisation. The operations of management can be influenced by
different internal and external factors, such factors are responsible for the change in managerial
decisions and activities. The above report states that there is different legal structure for
organisations which operates in different sectors, such as public, private and voluntary sector. To
analyse the change in the business environment, different techniques such as PESTEL and
18
optimum utilisation of all financial and natural resources.
Technological factors: The technological factors can create strength for Wm Morrisons
Supermarket plc, if they keep updating their technologies which will hep tem in
completing their work within deadlines and meeting targets by using constructive
approaches. By adopting change and through technological advancements, Wm
Morrisons Supermarket plc can compete with other companies efficiently (Saleh and
Watson, 2017).
Environmental factors: Through making initiatives and fulling the corporate social
responsibility acts as a strength for Wm Morrisons Supermarket plc and they can utilise
resources for providing products and services. Wm Morrisons Supermarket plc must
prepare strategies through which they can create initiatives for development of the society
by following all codes and conducts.
M4 Application of appropriate SWOT analysis and their impact on decision making
SWOT analysis can create a huge impact on decision making of the business. Strengths
and opportunities will help in forming decisions which will be helpful in business growth
whereas weakness and threats can affect the decision making and delayed the process. With the
help of effective supply chain management and strategic planning it helps the business to meet
all the demands of the customers and minimise delay and inability to perform effective customer
services. Such strategic planning helps in offering quality customer services and generating
higher revenues and profits by which business growth can be enhanced.
CONCLUSION
From the above project report, it can be concluded that there are different types of
organisations and they operate on different size which is dependent on the number of employees
who are working in the organisation. The operations of management can be influenced by
different internal and external factors, such factors are responsible for the change in managerial
decisions and activities. The above report states that there is different legal structure for
organisations which operates in different sectors, such as public, private and voluntary sector. To
analyse the change in the business environment, different techniques such as PESTEL and
18
SWOT is used through which business can identify the factors which can influence the
managerial operations.
19
managerial operations.
19
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Georgescu, M. and Popescul, D., 2015. Social Media–the new paradigm of collaboration and
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Gölgeci, I., Karakas, F. and Tatoglu, E., 2019. Understanding demand and supply paradoxes and
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Halbert, T. and Ingulli, E., 2020. Law and ethics in the business environment. Cengage Learning.
20
Books and journals
Akhmetshin, E and et.al., 2017. Analysis of innovation activity of enterprises in modern business
environment. J. Advanced Res. L. & Econ.. 8. p.2311.
Althouse, N., Allan, L.A. and Hartt, C. M., 2016. The future of business. Nelson Education.
Arsić, S and et.al., 2018. Family business owner as a central figure in customer relationship
management. Sustainability. 11(1). pp.1-19.
Belás, J and et.al., 2019. The impact of the public sector on the quality of the business
environment in the SME segment. Administratie si Management Public.
Beznovskaya, V. V. and Kovalenko, N. V., 2020. DEVELOPMENT OF
ENTREPRENEURSHIP IN THE DIGITAL TRANSFORMATION OF THE
ECONOMY. Avtomobil'. Doroga. Infrastruktura.. (1 (23)). p.14.
Buno, M., Nadanyiova, M. and Hraskova, D., 2015. The comparison of the quality of business
environment in the countries of Visegrad group. Procedia Economics and Finance. 26.
pp.423-430.
Doleski, O. D., 2015. The Integrated Business Model: An Applied Approach. In Integrated
Business Model (pp. 7-29). Springer Gabler, Wiesbaden.
Duca, I. and Gherghina, R., 2018. CSR Initiatives: An Opportunity for the Business
Environment. In Ethics and Decision-Making for Sustainable Business Practices (pp.
187-202). IGI Global.
Georgescu, M. and Popescul, D., 2015. Social Media–the new paradigm of collaboration and
communication for business environment. Procedia Economics and Finance. 20. pp.277-
282.
Gölgeci, I., Karakas, F. and Tatoglu, E., 2019. Understanding demand and supply paradoxes and
their role in business-to-business firms. Industrial Marketing Management. 76. pp.169-
180.
Gorla, N., Chiravuri, A. and Chinta, R., 2017. Business-to-business e-commerce adoption: An
empirical investigation of business factors. Information Systems Frontiers. 19(3). pp.645-
667.
Halbert, T. and Ingulli, E., 2020. Law and ethics in the business environment. Cengage Learning.
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Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
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behavioral price research in business-to-business markets. Industrial Marketing
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its economical value in a very dynamic business environment. Amfiteatru Economic
Journal. 17(38). pp.120-132.
Moroni, I., Arruda, A. and Araujo, K., 2015. The design and technological innovation: how to
understand the growth of startups companies in competitive business
environment. Procedia Manufacturing. 3. pp.2199-2204.
Petrikova, D. and Sorokova, T., 2016. Managerial and entrepreneurial skills as determinants of
business. Polish Journal of Management Studies. 14.
Rao, S., 2021. International business environment. Himalaya Publishing House.
Saleh, A. and Watson, R., 2017. Business excellence in a volatile, uncertain, complex and
ambiguous environment (BEVUCA). The TQM Journal.
Sila, I., 2015. The state of empirical research on the adoption and diffusion of business-to-
business e-commerce. International Journal of Electronic Business. 12(3). pp.258-301.
Stott, R. N., Stone, M. and Fae, J., 2016. Business models in the business-to-business and
business-to-consumer worlds–what can each world learn from the other?. Journal of
Business & Industrial Marketing.
Toth, Z and et.al., 2019. The role of social media in managing supplier attractiveness: An
investigation of business-to-business markets. International Journal of Operations &
Production Management.
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