Positive and Negative Impact of Macro Environment on Business Operations

Business and Business
Environment

Cover Content
 Introduction
 Positive and negative impact of macro environment
 Internal and external analysis
 Interrelation of strength and weakness
 Conclusion
 References

Introduction
Business environment comprises several internal as well as external factors such as customers,
employees, demand, supply and many more that affect the business functions in an efficient
manner (Agwu, 2018). The report considers General Motors that is a multinational auto mobile
company based on US. It offers a range of vehicles, parts of vehicle and financial services across
the globe. The PPT is based on positive negative impact of business environment, internal and
external analysis and interrelation of strength and weakness.

Discuss the positive and negative impact of macro environment over business operations
 PESTLE analysis refers to a framework that is used to monitor the impact of external factors
upon business operations. Macro environmental factors in context of General Motors are
mentioned below:
 Political Factors-General motors is working at global level thus it is affected with the
rules and regulations of government of different countries
 Economic Factors- The company is highly affected with this factor. As company is working in
different countries thus any change in the price of crude oil, condition of present economy will
affect the demand of products