This document provides an overview of different types and purposes of organisations, the size and scope of organisations, the relationship between organisational functions, and the positive and negative impact of the macro environment on business operations. The case study focuses on Tesco, a British multinational retailer.
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Business and the Business Environment
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Table of Contents Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1 Explain different types and purposes of organisation.......................................................1 P2 Explain the size and scope of different types of organisation...........................................3 TASK 2............................................................................................................................................3 P3 Explain the relationship between different organisational functions................................3 TASK 3............................................................................................................................................6 P4 Identify positive and negative impact of macro environment on business operations......6 TASK 4............................................................................................................................................8 P5 Conduct internal and external analysis of the organisation to identify strength and weakness.................................................................................................................................8 P6 Explain how strength and weakness interrelate with external macro factors...................9 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Business is the term that defines the continuous action that will get performed to accomplish the certain goals and the objectives to earn more profit. They have worked with more roles and responsibility with that the management of the business will operate their function in a systematic structure under which the mission and the vision will be the major aspect and helps the company to make higher sales in systematic manner. In this the business must get sale their products and the services to satisfy the need and the requirement of the customer in order to develop the loyal customer base and generate more profitability(Ahmadi, 2018). The business environment involves the collection of the internal and the external factors that includes the employee, customer, clients, supply and demand, suppliers, government activities, social and market trends etc. This report is based on the Tesco that is the British multinational retailer of the greocreisandthemerchandisersandhavingtheheadquarteredintheWelwynGarden, Hertfordshire, UK. This report includes different type of the organisation, interrelationship of various functions, and impact of macro environmental factor, internal strength and weaknesses of the business. TASK 1 P1 Explain different types and purposes of organisation Organisation defines as the combination of different group of people that is well structured by which the goals and objectives will get achieved in systematic manner. There are different type and purpose of an organisation with it legal structure that is as defined below as: Public organisation-It is the one that is devise by the government and they take several decision and authority to deliver adequate products and services at lower prices. In this business operates its functioning with self fund in order to provide more benefits to the local people. For example, NHS is an organisation that will work to provide more advanced services to the patient and to provide better services for the welfare of society(Foss, 2018). Legal structure of public organisationï‚·Central government-The government is more responsible and have the authority thus develop different policy for the public company so that working function operate in systematic manner. 1
ï‚·State government-The policy is designed and develop by government and that will get followed by the public companies those operates their functions and operation in outer state. ï‚·Local government-The public company works to develop the society and thus they have follow the rules and laws of the local governance. Privateorganisation-Itisanorganisationthatmaketheircontributioninthe development of economic growth(Gaganis, 2019). It will get operate by the one who register the businessand then supply productsand servicesto thecustomers.The purpose of these organisations is to earn more profit while providing required products and service in the market. For Example, Tesco is the largest retailer company and provide diverse range of goods and services to customers. Legal structure of private organisation Sole proprietorship-It will get managed by an individual person that is responsible for the business growth and profit as well as loss will earned through their business activities. Partnership- In these more than two parties will work all together to gain more profit and share all the sales benefits as well as loss too. It will get performed by making the legal agreement by which more fluency will get induce in business operations. Limited company-In this the business will get functionalised by the different members and the loss will suffer to those who have that limited part of share only and also get the benefits as well. Voluntary organisation-It is an organisation that is operated by the different individual for the betterment of the society and for this they have take permission from government. For example, Oxfam will work to reduce the poverty rate of the country and provide required resources to up-raise the living standard. Legal structure of voluntary organisation-In this the group of individual will work to provide more benefits to the society(Hamilton, 2018). They must follow some rules that are as defined below as: Trust-There is some of the different pillars as like the trustee, donors and the society and would operate the function by developing more trust and with that provide more benefits to the society. 2
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P2 Explain the size and scope of different types of organisation Private organisation- Tesco is the biggest retailer of the merchandiser as well as groceries and has operated the business at multinational level. The organisation has worked as with the purpose of having diverse range of scope and size as compared to the public and voluntary organisation(Hansen, 2018). Tesco have worked on larger size and have their store in a lot of places and that is of around 6000 stores all across the UK and other countries as well. They have capitalised more profit and higher revenue as maintain the supply and fulfil the basic need and the requirement of the society. Public organisation- These are the organisations that provide services to the society and have the limited range as well through which try to satisfy the basic need of the people. For example, NHS is healthcare service provider and takes minimum prices and developed the funds from the public and government as well. It is England based organisation and having 1 million employees and collectively provides dentistry services, primary care and long-term healthcare. They have wider scope as they have worked with large number of workforce and have provide free health services to a larger group of society. Voluntary organisation-The Oxfam is a charitable trust that will worked as NGO in UK and get established in 1942 and 20 trust work under their services and with that worked with the target to remove the poverty from the regions. The Oxfam has worked with the aim to provide the needed and required services to the people by which their livelihood becomes easier. For this they have used the hierarchical structure and have performed the different function in the segments and have the motive to work all the function through which poverty has been reduced (Jamel,2018). TASK 2 P3 Explain the relationship between different organisational functions There are some of the different kind of organisation function that are support them to manage their working abilities while achieving the task and goal in specified manner. Thus the different department have relationship that is as defined below as: 3
Illustration1: Organisational Chart of Company Source- Organisational Chart of Company,2013) Marketing and production function-The marketing department have manage the supply and the demand of the different product in the market as per the need of the customer. They have performed different function to get attractsthe larger number of population through the advertisement and promotional activities(Luiz, 2019). On the other hand the production departmentproducetherequiredamountofproductsinthesocietytomaintainhigher sustainability. Thus both the department have interrelation in which marketing provide need of market and production department will produce that much amount of products. In Tesco as well the marketing department analyse the need and requirement of customer and provide that information to the production then as per that they have produce their produces to maintain the adequate amount of stock for easy supply.There is more advantage of the interrelationship in between the marketing and production department as like the marketing department perform the promotion of the different offered product and services in the market and analyse the need of the customerandasperthattheproductiondepartmentwillgetmanufacturetheservices furthermore and with this cost efficiency will get maintained. There are some disadvantages as well if the marketing department didn’t analyse the perfect estimation that it might occur the huge loss to the business. Human resources and sale department-The human resource department have recruit and select the candidate those have good skills and have more talent as well by which they bring more creative and innovatory ideas within the company and have worked with more zeal and confidence.On the other hand the sales department perform different function to develop more 4
sales and with that develop different strategy through which more customers will get easily attracted by the company. Thus in this the HR department provide the validate employee those have more sharpen skills and the sales department have furthermore perform different operation to attract the most required candidate within the business(Marom,2018). Tesco have the large number of employee and in that it is needed that all employee will have more clear goals. While working within the company it helps to maintain higher sustainability within the business. Advantage: as human resource department get hired the validate candidate that has better skills about the perfect specialisation and provide the training and development by which they perform the better function at sales department.Disadvantage: if the human resource didn’t found the validate candidate and didn’t provide the better training then the employee didn’t perform better while working at sales department then the huge loss will get bear by the business. Research&developmentalongwithfinancefunction-Theresearchandthe development department and generate better opportunities for the business by which the higher profit will get gained for longer period of time. On the other hand the finance department must have provide the different function to manage the better flow of funds within the business and in order to this maintain the profit or loss and the credit and the debits ratio and also provide fund to other department to perform their individual function with more perfection. In context of Tesco they have faced a lot of competition from their competitors as like ASDA, Marks and Spencer and many other too thus to gain the profit it is must that all the function must get performed with more clarity by which more profit will get developed(Niemimaa,2019). Thus it is more needed that the adequate amount of fund will flow that will get generated by the finance department and more facilities will get developed to gain higher benefits.Advantage:The research department must get performed the different function as like estimating the better marketing changes and analyse the better opportunity as well and they also get analysed the market share and list of stakeholder that get accepted by the finance department andthey have present the financial report to them by which get attract the stakeholders.Disadvantage:if the research and development and finance department didn’t work combine and didn’t gain the benefit if they have less learning experience and have less competency then it is difficult and there is the possibility to leak the competitors listing. The interrelationship in between the different department is being more vital as in this the Tesco must have work at larger level with this all the department get worked with better 5
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sufficiency and with this more profit will get gained. All the department have provide the validate information to each department by which the relevant information will get circulated in the business by which more clarity and transparency get maintained.The different functions of an organisation worked collectively to advance profit generation through which possibility to perceived higher competitive advancement along with attainment of standardised goals and objectives is developed in profitable manner. The department get worked and perform its functionstoachieveclarityamongtaskcompletionthathaspositiveimpactoverprofit generation. In addition, the interrelationship in between different functions advance the working proficiency and efficiency through which possibility to control risk credibility’s and success both get achieved in successful manner. TASK 3 P4 Identify positive and negative impact of macro environment on business operations. Macro environment defines the external factor that has direct impact on the productivity and the profitability of the business and also affects the working ability and the behaviour of the company. Thus the PESTLE analysis have been analysed by the Tesco to measure both positive and negative impact with lot of sufficiency and are as defined below as: Political factor- It is the factor that defines the political stability of the government and in that the UK governance has more stability. Thus they have developed the different rules and regulation to manage the export and import and these have both positive and negative impact of the working ability of the company. In context of Tesco,Negative impactas like the higher import duty has the unconstructive collision on profit of the business and they have import the raw material from other country to reduce the production cost. There is thepositive impactas well as while working at the different nations they get attract the labour from the other nations that will reduce the labour cost as Tesco get employee at lower cost. Economic factors- It is the factor that is related to the interest rate, inflation and the deflation rate by which the cost, profit and the price will get fluctuated.Negative impact: As after the Brexit the economy of UK will get dispersed and as they have import and export their goods and services in this Tesco tries to enhance the borrowing cost and in that have the cost and price will get increased(Nogal-Meger, 2018)and brand image of Tesco has the affective badly. 6
Positive impact: Tesco performed operation in different nations thus gets developed profit from other countries while trading over there and that has generated better revenue. Social factors- It is the factor that defines the living standard and the attitude of the public towards the acceptance of modified range of products and services.Negative impact: customer always get more demanding and wants to innovation and thus Tesco implies all the needed innovation within the product by which customer keep attracted towards their services that has huge cost to the business(Salem,2018).Positive impact:But as the UK has more advancement that is in support of the Tesco and in that they have maintain the fast supply and delivery to the customer to generate higher sales. Technologicalfactor-Itisthefactorthatismorerelatedtothetechnological advancement and the UK has wider acceptability of all the diverse advancement thus it is needed that all the business must have use that to manage the operation in systematic manner.Negative impact:the technological improvements lead to more growth and development of the goods and services that is in favour of the customers but it has huge cost to the company as they have provide training and development to their employee on continuous basis that resist the working flow and productivity of business.Positive impact:Thus Tesco uses the RFID technology to meet the requirement of customer and make all the updates and changes within the business. It has negative as well as the fastest change in technology need to provide training to the employee and that is more costly process. Environmental factor- It is the factor that is related to the safety and the security of the environment and with that UK governance have developed different laws that must get followed byallthecompaniestogetprotectthesurroundfrompollution.Negativeimpact:act environmental rules are act as threat as if it didn’t follow by the Tesco than their values get decreased and they have to pay the amount in terms of image of brands that get despoils a lot. Positive impact:Tesco must start using the bags that are more recycled by chose the adequate path to deliver the service by which less fuel will get consumed. Tesco have made more initiative to save the environment and it helps to preserve more sustainable surround. Legal factor- It is the factor that includes the different rules and the regulation through which the better and quality products will get supply in the market. In this the Tesco will follow all the rules of UK governance to operate the function within the legalities and with this provide adequate wages to their employee. In has somenegative impactas well as by which Tesco faced 7
absenteeism and high turnover rate but in return Tesco work as per the riles as follow the Food Retailing Commission act. Thus always look forwards to keep the health of employee are safer and they become wealthier(Trad, 2019).Positive impact: all the legal policy get followed by thebusiness and with this they have to manage their working operations by which get better connectivity with the employee and customer that helps to maintain long term stability. Impact of PESTEL analysis- The Tesco will get analysed the PESTLE analysis with more systematic manner and in that have fulfil the strategy according to the rules of regulation of UK government. They have manages the risk and reduces the uncertainties that helps to generate long term profit with more efficient manner. TASK 4 P5 Conduct internal and external analysis of the organisation to identify strength and weakness. The companies must have different strength and the weaknesses and as per that try to achieve more profit and sales. In contract of Tesco, they have faced a huge competition from their rivals that have also dealt with the supermarket or retailing(Vevere, 2018). Thus to measure the strength and weakness the SWOT analysis will get conducted by which more appropriate result will be gained within the timely manner. It helps to develop the working potential of the Tesco and are as define below as: STRENGTHWEAKNESS ï‚·TESCO is the largest retailer in UK and that is the biggest strength as because of thushavewideracceptabilityinthe market. ï‚·They have provide the diverse range of products and the services in the market by which the potential customer will get attracted and by which the market share of the Tesco will get enhanced. ï‚·The diversified range of products helps to grab attention of customer as they get all the basic needed products with more ï‚·As after the Brexit the sales will get reflect a lot and with that the operating cost will also get decreased and company faced rapid recession. Thus with that the share price value also get decreased thus the profit ration will get affect a lot. ï‚·Tesco have a lot of rivals and with that the price war will get start with that the profit margin will get more decreased. ï‚·Thecommercialscandalhasbeen performed by which the brand image of Tesco will get decline and thus customer 8
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easiness.loyalty also get affect a lot. OPPORTUNITYTHREAT Tesco has the opportunity to get make the strategic alliance and with that have collaboratewithbigcompaniesthat emphasistherangeofproductsand services of the company and with that target the larger customer base. TESCO has better facility to get enter into the online sales of retail products by which have make better interaction with the large number of customer and with that profit ratio will get enhance thus they have offer the discount as well to their customers. TESCOwilleasilygetexpandthe business in the different countries and withthatthesustainabilitywillget enhances and with that more profit share and sales get developed. The customer has a lot of options in the market and with that the preference of the customer also get shift and it is the biggest threat of Tesco. The economy crisis has been negative impact on the working condition of the Tesco and the tax policies also bring huge loss to the company(Viriyasitavat, 2018). Tesco must get have the vital strength as they have better acceptability in the market and have served the diverse range of products with that have the larger market shares as well but on the same hand after the impact of the Brexit the company didn’t have much profit and due to the different tax policy much loss get maintained. In this Tesco will generate more opportunity while expanding the business at different places but there are more of the competitor with that it is hard to attain the better profit and for this Tesco uses the different strategy to attract the customer by offering the product at affordable prices. 9
P6 Explain how strength and weakness interrelate with external macro factors. The strength and weaknesses has interrelatedness with the macro environmental factors and with that Tesco have made more efficient decision to get accomplish their aim and objectives in satisfactory manner. The interrelation in between the different internal and external factor is as defined below as: Political factor-It is the factors that define the trade policy and it will get drives by the UK government. The biggest strength of the Tesco is that they have large customer base and wider acceptability as well. In addition to this have some weaknesses as well and it is that they have not that much able to get manage the different stores that is working in the different part of the globe(Vlados, 2019). Economical factor- The major strength of the Tesco is their financial stability and with that easy impart new strategy and creativeness within the business in order to attract the customers. On the other hand have some weaknesses as well and in that the employee turnover is more that get affect the working performance of the Tesco. Social factor-In this the Tesco will develop the product and services to gain the belief and enhance the value in the market and thus try to build the trust and faithful relation with the customers and it is the strength of the Tesco. Whereas, on the other hand the customer has more concern about their health thus become more selective while choosing the different services. In this Tesco provides the quality products at lower price by and by this attract the large number of customer with more easiness. Technological factor- It is more related to the innovation and the creation of the different technological advancement and with that have tries to make tough competition to their competitors. The Tesco will introduce the online delivery and manage the demand and supply as per the requirement of the customer and ensure that customer get the services on time. On the other hand there are some weaknesses as well as it is hard for them to keep the data of the customer more secured and it has negative impact on the brand image of Tesco. Environmentalfactors-TheTescohavetakendifferentinitiativetosavethe environment and have used the recycled bags and reuse material and save the fuel while making the delivery to the customers and it is the strength of Tesco. In addition to this there are some of the different weakness as well that induce more uncertainties and it is difficult to get make the fast changes in the external environment(Volintiru, 2018). 10
Legal factor- Tesco didn’t able to make the plan and strategy for the employee welfare and thus have face the high turnover and absenteeism. As they are not effectively manage the employee wages and incentives thus they get easily switch to other business and in regard of that they have face some legal action as well as it is the weakness of the company. Tesco have some strength as well and in that have follow the Food Retailing Commission act to provide quality to the customers. As per these analyses management of the Tesco must have take some initiative and make effective decision making to have better control of the different operation that is performed within the business. It helps to make certain changes that are more beneficial for the Tesco and help to make more adequate changes and earn more profitability. As per the macro environment Tesco is in good state and have gain better revenue as the political factor is in favour and with that have make the certain changes as per the requirement and demand of the customer with the long terms sustainability will get maintained.In support of micro and macro analysis of Tesco it is perceived that company is in better condition and have able to attain higher profit due to its divisiveness among offering.In this possibility to process long term attentiveness and profit both get summarised in beneficial manner for this management induce adequate strategy as per requirement and demand of marketplace. CONCLUSION It has been concluded from the above report that the business must have follow different plans and strategy to get control and manages the different business environment in order to develop more sales and better profit. There are some different types of organisation as like private, public and voluntary and they have worked with the diverse scope and purpose. This organisation must have followed some defined structure to get achieve their objective and target within the certain period of time. There are some of the different department of the company and with that have interrelation with each other to make higher profit. The Pestle and SWOT analysis has been performed to measure the internal and external factors to take effective decision making by which the company gain higher profits. 11
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