Differences between Non-Profit, Profit, and Non-Government Organizations
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This article discusses the differences between non-profit, profit, and non-government organizations, including their legal structures. It also explores how the size and scope of different firms are linked to their objectives and products.
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BUSINESS AND BUSINESS ENVIRONMENT
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Table of Contents INTRODUCTION...........................................................................................................................3 ACTIVITY 1....................................................................................................................................3 Differences between non-profit, profit and non government organizations................................3 Differences between small, micro and medium sized enterprises...............................................4 Legal structures associated with different forms of companies...................................................5 Legal structure, scope and size of different firms link to objectives and products of business...6 Critical analysis of interrelationship of varied organizational functions and then its connection to organizational structure and objectives....................................................................................8 ACTIVITY 2....................................................................................................................................8 Macro environmental analysis through PESTLE framework......................................................8 Micro environment analysis by using Porter's five forces model..............................................10 Value chain analysis and VRIO model used to identify organization's internal weaknesses and strength-350...............................................................................................................................11 SWOT analysis of Morrison......................................................................................................13 Justification of weaknesses and strengthen interrelated with micro and macro factors............14 CONCLUSION..............................................................................................................................14 REFERENCES.............................................................................................................................15
INTRODUCTION Business environment is collection of varied factors some are external and some are internal such as supply & demand, consumers, staff members, stakeholders and government, that impact on business practices as well as performances. The current report is based on Morrisons and also define some information about Virgin group and Oxfam. It explains the differences between non-profit, NGO and profit companies, the purpose of varied firms and differences between small, micro and medium sizes enterprises. Furthermore, this assessment justify the interrelationship of several organizational functions and their connection to organizational structure & objectives. This study clarifies macro & micro environment analysis, Porter's five forces model and VRIO model to identify the strength and weakness of firm. Moreover, this report define how strength & weakness interrelated with external factors as well as influence on strategic business decision-making. ACTIVITY 1 Differences between non-profit, profit and non government organizations Public organizations- Public sector is usually comprised of companies that are operated and managed by the government, they are able to provide better services and quality products to its consumers which is the centre focus of public sector firms more than then earning profit. Under this sector non- profit and profit making organizations work and operate their business effectively. Entrepreneurs pay taxes to the authorities and this money is used to finance most of the public sectors. The purpose of public sector firms is to cater important public services and use available resources effectively for benefits of society (Misuraca and Viscusi, 2015). For example, Morrison is one of the biggest supermarkets chain in UK, they operate its business all around the world and provide better quality items to local people. The aim of this company is to give people a one stop shop and provide them more of what they exactly want on shopping period.Morrison recognized as non profit company considered by IRS. Private firms- It is different type of sector, in which organizations are run and owned by private individuals(Daunfeldt,JohanssonandHalvarsson,2015).Franchises,soletradersand partnerships are the examples of private sector businesses. The purpose of this sector firms is to make profit, increase their marketing share, operational efficiencies and maximize sales year by
year.It is composed of economic aspectthat are intended to earn profit for owners of companies. In simple words, private sector organization are businesses which are not run and owned by national authorities. For example, Virgin group Ltd, is one of the leading investment firm along with international identify and appealing brand image within market place (Garcia- Bernardo and et.al., 2017). The aim of this organization is quite different from public sector companies, its purpose is to change business for good that in return provide profit and put long term positive impact on productivity. Voluntary firms- Voluntary sector play vital role in society, organizations under this sector are accountable for well-being. It is the duty of social activities undertaken by firms that are non-government and non-profit enterprises (Alfraih and Almutawa, 2017). This sector is also known as community and third sector, in contrast to public & private sector.On the other hand, some firms will be accountable for assuring that it set budgets and does what it is set up to do. Incertaincases they attempt to help specific type of people like Blind.The only purpose of this sector firms is to enrich and benefit society and help local people. For example, Oxfam work under voluntary sector, they tackle poverty wherever they find it, include in UK as one of the richest and well- developednationsintheworld.NHOsfinancetheiractivitieswiththehelpofcharity programmes which make them able to receive money and utilize for society well fare. Differences between small, micro and medium sized enterprises Micro sized organizationsSmall sized firmsMedium sized enterprises Micro Sized enterprises arebusinesseswith assetsvaluedand annualsalesatless than2Millioneach year and with less than 5workersincluding owner(Petersen, Bruwer and Le Roux, 2018). Their commitment and Ontheothernote, small sized businesses workwith1to100 workers,thatismore than Micro firms. Thesetypesof enterprisesisableto investinfuture business growth but not too much. Theyearnmorethan The attribute used most oftenisnumberof workers, small business definedasfirmswith fewer than 100 people ontheotherhand mediumsized enterprisearethose companies with 100 to 999 staff members. Medium sized firms are
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initiativeleadmany micro firms to progress intowiderentities whichcomprisesthe small business market. Micro sized enterprise cannot be able to offer widenumberofjob opportunitiestolocal people because they are not operating business as wider than the other enterprises. It is usually defined as medium size firms, as theirearningisnot mucheffectivethan othercompanies. Globally,mostmicro enterprisesarefamily owned businesses, they areinterestedin earning a living to help themselvesandtheir families. Thesetypesof enterprisesonlygrow itsbusinesswhen something in their lives changes, and they want to generate much better 10 million but does not exceed more than it. Smallsizeenterprises playvitalrolein economyasthey provideemployment opportunities to people after Brexit in UK that help to enhance living standardofindividual betterthanbefore (Kubíčková, Votoupalováand Toulová, 2014). The annual turnover of theseenterprisesis morethan629,163 million as compare to micro sized firms. Thegrowthofthese firmsareslowerthan other, they attempt to sustainforlongterm period. abletoinvestin equipment more than 2 millionbutdoesnot exceed more than it. Theyarecapableto providelargenumber ofemployment opportunitiestocloak or residential people in UK. The annual turnover of medium-sized enterprises is more than small and micro, that is 639,322 million which makethemableto operateandsustain businesswithin marketplace.
income.In context of size, micro sized firms are smaller than small andmediumsize companies. Legal structures associated with different forms of companies Sole traders- It is known as sole proprietorships, sole trader is type of organizational legal structure, that is owned by one person. It is one of the simplest structure accessible for organizations, which allow them to have full control over its business operations. It defined as business with single owner & not registered as a partnership, corporation or limited liability firm. Sole traders work as independent operator or run a small or large firm (Banerjee, 2015). Virgin group is one of the best example as sole trader, Sir Richard Branson is the owner of this company who are operating its business individually (Patuelli,2019). Company offer many services and products to its consumers that include mobile telephony, music, health, financial services and holidays. Advantage- with this structure entrepreneur has power to full control on overall and day to day activities.Disadvantage-negative aspects of sole trader is that it may be difficult to accept and bid wider contracts. Partnerships- Thisistheanothertypeoflegalstructurethatisassociatedwithpublicsector organizations. Partnership structure adopt by those firm who are operating business with co- owners and share its net income equally along with risk as well. Partnership structure is formed through handshakes and oral agreements, as well as written that can be the best chose in event of lawsuits & disputes between partners (Lee, Kozlenkova and Palmatier, 2015).Pros-One of the main advantages of this structure is lack of formality compared with organizing as well as managing a limited firm. The accomplices can consent to make organization verbally or recorded as a hard copy. There's no compelling reason to register with organizations House & enlisting the business organization for tax assessment with HMRC is very simple.Cons-this structure has no autonomous lawful presence particular from accomplices. As a matter of course, except if an association concurrence with elective arrangements is set up, it will be broken down upon the
renunciation or passing of one of the accomplices. It modification can cause uncertainty, occupy consideration from building up the business and will frequently not be favoured outcome of the rest of the accomplices. Private limited firms- It is one of the latest organizational or legal structure for companies, it recognized a hybrid as limited liability firms can be formed as corporations (Kotlar and et.al., 2014). Private limited companies can cater owners, who are mostly referred to members under this structure, protection from liability as well as other obligation. This structure is connected with Virgin Atlantic a trading name of Virgin Atlantic airways limited. It is a British Airline, established in 1984 and was originally planned by co-founders Alan Hellary and Randolph Fields to fly between Falkland Islands and London.Cons-one of the disadvantages of this structure is that it restricts transferability of shares by their articles.Pros-one of the advantage of this legal model is that members are well known to each other, on the other hand control is in hand of business owner of capital. Legal structure, scope and size of different firms link to objectives and products of business Size and Scope of different companies- Virgin Group- It is known as one of the most irresistible brands in the world, company has expanded intoseveraldiversesectorsfromhealthtobanking,traveltohealthandmusicto telecommunicationsleisure(Naughton,2019).Organizationoperatemorethan60Virgin organizations all around the world and employing approximately more than 50000 workers in 50 nations. From 1970 to current period, virgin group attained success and growth to serve their existence purpose, operating as a brand is one of the most essential aim of this company. The annual sales of organization is more than of 4 billion. Morrisons- Firm size and scope is measured by considering their operational range and business locations in different nations (Tran, 2014). They employ more than 110,000 workers and serves around 11 million consumers each week. Morrisons have 491 stores in UK, recently it is fourth biggest supermarket in nation with their headquarters in Bradford. Firm is engaged in operation of retail sector supermarket outlets under brand name associated activities. They had many
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superstores across Wales, Scotland and England, as well as Gibraltar, which is the chain only outside of Great Britain. Oxfam- Oxfam is confederation of 19 independent charitable firms focusing on alleviation of world-wide poverty, it is a non-profit group with a large collection of operations. Along with this, firm also focus on disaster relief, advocacy, policy research and pro-migration. With 77 staff including temporary and secondment staff they provide its services to local people. Oxfam run business operations in America, Australia, Belgium and Canada (Hutchings, 2014). Connection of legal structure and other things with business objectives, goods and services- The legal structure, scope and size of three organizations discussed above which directly connected with their business objectives and services offered by them. For example, the objective of Virgin group is to earn profit by offering its range of products and services to people. They work accordingly and focus on improving operational efficiencies rather than before because it helps to earn more money. Furthermore, size and scope of organization are linked to objectives and products, company operate with partnership legal structure, they focus on quality of goods more than just increasing profit. While managing different operations the management of organization work according to the set objective and provide things according to the needs of target market. It is fact, that small or medium companies have sole trader legal structure because it does not require more people to manage their activities. Business objectives of companies such as NGOs, non profit and profit will have impact on types of legal structure they can have. As their business practices affect structure positively, it helps to work with benefits get from structures. The objectives of organizations will impact on legal structure as it helps to increase their operational efficiency rather than before. With the help of objectives, companies gain competitive benefits. Critical analysis of interrelationship of varied organizational functions and then its connection to organizational structure and objectives Organizationalfunctionsisthe main proceduresof activitiescarriedout within a administration of company. The most common functions include, marketing, production and other that work together for achieving organization aim and objectives.
Production and marketing- Marketingdepartmentorfunctionisthemainsectionofanycompany,theyare accountable to promote business products and drives sales of goods more than last years. Productionisanotherfunctionoffirmthatrelatestophysicaloutputofmanufacturing procedures to factors of production (Polonsky and et.al., 2014). Marketing and production function work together as it can be said that there are some interrelations between both department.Forexample,marketingsectionprovideinformationtoproductionfor manufacturing products according to the needs of consumers because they knew about the preferences of target market. By working together both function effectively achieve organization objectives and satisfy the needs of customers as well as effectively meet with their expectations regarding products. Advantage- When production department communicate with marketing in effective manner, they can satisfy needs of clients. Disadvantage- When the coordination between marketing and production was poor, it affects sales and consumer base. Information technology and marketing- Information technology (IT) is another organizational function that work more closely with marketing because they are able to solve technical issues within technologies used by marketing function, which make them able to create content for business promotion within target marketplace. Furthermore, by working together marketing and information technology sector gain the attention of people available within market that help to increase sales because they can buy things in exchange for money (Kang, Rhee and Hyun, 2015). On the other hand interrelationship between above function, leads to miscommunication because they cannot be able to communicate and work in collaboration at same time. Advantage- The benefitsof marketingand informationtechnology departmentsee in term of managing technologies or system while promoting brand within marketplace via social media and other digital marketing tools. Disadvantage-
Lack of coordination and collaboration between these two departments directly impact on business activities as firm is unable to increase profit by selling number of goods. Marketing and HRM- Marketing department work closer with human resource management section, as they create job advertisement strategies and plans for hiring new applicants. HRM communicate to marketing manager, for this reason. Advantage- The benefit of this relationship is that organization can obtain skilled and talented applicant from talent pool. Disadvantage- It create conflict in workplace when miscommunication between both department give negatives results as they would not hire right candidate. ACTIVITY 2 Macro environmental analysis through PESTLE framework Political factor- Political stability and instability is included in political factor that directly impact on profitability and operational activities of company negatively. Brexit is one of the major factor or political event that influence upon business growth and income. Morrisons business get affected due to Brexit because it changes the overall trade policies as well as regulations which is not suitable for organization trading practices.EU exit form UK, this act makes changes in trade policies between two these countries which affect on retail sector. UK's government restrict retail firms to trade in specific nations, do to this thing they had to make a trade agreements and follow the rules mention under it which is quite difficult to do (Briefing, 2017). Economic factor- Change in inflation rates, increase number of unemployment, foreign exchange rateand GDP are the economic factors that affect business and its activities. These elements are the main point of focus for Morrisons as they are most likely to increase costs, profits, demand and prices. Due to ongoing financial instability in the UK after Brexit, government encourage Morrisons and other firms to create jobs for local population (Belke, Dubova and Osowski, 2018). It impacts positively on company as they can hire or chose skilled people who are able to contribute in achieving business goal and enhance productivity as well as profitability of firm. As Morrisons
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plays their vital role in bringing employment chances, it in turn increase demand for their goods and diversifies their workforce which is quite beneficial for them. Social factor- Population always follow the trend, which directly impact on selling and production activities of company, as it is impossible to identify changing trends effectively all the time so it impacts negatively on firm (Zaheer, 2019). Technological factor- This factor impact positively in term of increasing profit and enhance productivity better than before (Gutierrez, Boukrami and Lumsden, 2015). Technological advancement is one of the factor that contribute in enhancement of marketing practices and supply chain management. It broughtdifferentnewopportunitiesforMorrisonswhichtheycanusetosupplygoods effectively and also use in context marketing for example, social media and digital marketing tools are the best technologies that help firms to generate revenue and increase consumer base. Legal factor- Government legislations and policies also directly affect Morrisons performance. For example, changes in employment law impact on current employment policies of organization (Kenny, 2018). To facilities this policy, Morrison provide their employees facilities according to law. They offer salary package based on qualification and abilities of applicants without making differences based on age, race and gender (Kenny, 2018). Environmental factor- Increased pressure on firms by UK government to address environment problems and to adopt ways of business which what wouldadvantagesociety put positive impact on Morrisons becausetheyalreadycommittedtoreduceitscarbonfootprintandcontributetosave environment. Firm isdecreasingwaste produced in their outlets by increasing social conscience in clients. Micro environment analysis by using Porter's five forces model Bargaining power of consumers- The degree of this force is high. The bargaining power of buyers in supermarket sector of UK is relatively high which impact Morrison and its sector to be more profitable and attractive for exiting. Customers are able to lower down the cost of products, but they can switch from one firm to another as products within this sector are mostly differentiated. The number of consumers
within market is high, when people switch to other company it affect Morrison profit margin as they cannot be able gain attention of new customers more than before. Bargaining power of suppliers- Suppliers play vital role in business performance and supply chain activities, they are able to provide high quality goods from manufacturer at good price to retailer or distributor such as Morrisons for resale. The bargaining power of suppliers within retail sector is low because there are number of more suppliers available, with them company can communicate and work. It means that suppliers of Morrisons have less power to increase the prices of raw materials or products that affect positively on net worth of its business. The goods that suppliers cater are fairly standardizes, have low switching costs and less differentiated which makes it easier for retailers such as Morrisons to switch suppliers. It makes braining power of supplier as low force. Threat of new entrance- Thedegree of this force is low.Threat of new firms in retail sector is determined by barriers to entry, it is very difficult for a new organization to enter into UK supermarket sector, making it very attractive for existing organizations. Morrisons, ASDA and other firms build their strong brand image within marketplace which is quite difficult for new companies to acquire as they cannot be able to overpower all of them that reduce threat of new entrance. In addition, opening a new business as big as Morrison may cost hundreds of million of pounds with no assurance of success, it poses threaten for new enterprises. Threat of substitute products or services- The level of this force is low, because there are few substitutes goods available in market produced by supermarket sector in which Morrisons operates since for so long (Spethmann, 2016). Few substitutes that are accessible produced by low profits earning sectors, that means there is not selling on maximum income that companies can earn in retail industry. All of these elements make threat of substitutes services or goods lower force. It does not increase the profit margin of company but help them to sustain for longer.Within retail industry, the substitute’s products are not too much, as it unable to affect Morrison goods or productivity. Competition among existing player within sector- Rivalry among existing firm is extremely higher in UK supermarket sector, therefore, it is a less profitable sector for existing organizations such as Morrison. While Morrison, is fourth market leader, the competition between firms enhance their operational efficiencies and drive
them towards earning more profit. It can be said that high competitive environment is good for company,whenthey offer thingsmuch betterthanitscompetitors.Within,retailsector organizations perform really very hard to become a leader in market, it increase competitive level rather than before which also impact on chosen organization. Value chain analysis and VRIO model used to identify organization's internal weaknesses and strength Primary activities- This value chain practices of Morrisons directly included in selling and producing goods to targeted consumers. Inbound logistics- Morrison is able to develop strong relationship with their suppliers as it support them to store and receive goods. Company focus on every aspect of transformation from raw material collection to finished goods. Operations- Morrisons production and operations department is capable to process raw materials into finished products, and marketing department effectively launch it within marketplace that help to gain attention of number of new consumers towards purchasing them (MCKINNON, 2018). Outbound logistics- Company effectively manage their outbound logistics, they deliver quality products and better services to target market by passing it through varied intermediaries. Firm pay specific focusandimportancetotheiroutboundlogisticssuchasmaterialhandling,scheduling, delivering and transporting products to destination. Marketing and sales- Firm sales and marketing activities are effectively managed and handled by skilled and professional applicants. It includes sales force, pricing, promotional activities, building & quoting relations with channel members. Services- In order to retain consumers for long term period and satisfy them, Morrison offered pre and post sales services.People in recent timeconsider post sale facilities as essential as promotional and marketing activities. Secondary activities-
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These activities play vital role in facilitating and coordinating primary value chain actions. Firm infrastructure- It denotes a number ofactionssuch as legal matters, financing and strategic management as well. Morrison hasgood infrastructure that permit themto optimizeworthof overall value chain. It helps them to control infrastructure functions to strengthen competitive positioning in supermarket sector. Human resource management- HRM of company have the ability to recruit and select the top talented applicants in order to increase productivity of business that help to enhance their operational efficiencies of firm more than its competitors. Technology development- Morrisons can use advanced technologies in production and HRM activities that enhance their value chain practices much better, but they use it lesser to build online presence. Procurement- Firm carefully consider their procurement activities to utilize operational, outbound and inbound value chain. VRIO analysis- ValuableRareImitableOrganization Morrisonsfinancial resourcesarehighly valuable as it helps in investinginexternal chancesthatarisein marketwhichis beneficial for company as to increase profit. Financialresourceof thiscompanyare foundtoberare because it is the only possessedbyfew firmsinsupermarket sector. The local food goods are not much costly to imitateas determined by VRIO analysisof firm.Thesewillbe obtainedby competitorsaswell whentheyinvesta highamountin development& research. Patents of organization are not well organized thatmeansthat Morrisons is not using these patents to its full potential.
SWOT analysis of Morrison Strength- Morrisons has 10.% market share of supermarket sector, it is well-known for their products quality at low prices (Kanakaratne, Bray and Robson, 2020). They are able to sustain for longer because of having skilled people with them who are able to work with the latest technologiesandcontributeinunstablepoliticalsituationsthatimpactonitsbusiness performance. They had highly talented workforce, but still firm is capable to invest huge resource in training and development of their workers. Morrisons has strong dealer community, they built a culture among dealers and distributors where deals not only promote firm goods but also invest in training sales group.Along with above strength, organization with their dedicated consumer’s relations management section has capable to achieve greater level of clients’ satisfaction among current consumers and effective brand equity among potential customers. Weakness- Morrison adopt technology for different purpose, but they would not use it as to make online presence it is one of their weak point that might be affect consumer base or profit margin. Due to lack of effective online presence & convenience outlets, firm experience decline in customers spending which is not good for its brand image in market?Financial planning is not completed effectively, which affect its growth and business activities negatively. Opportunity- The grocery market is forecast to progress by 14.8%, it is one of the best opportunities for Morrison to expand their business at next level in the future.Technology development gives organization chance to gain attention of consumers. Threat- Brexit impact on retail sector it threaten Morrison, as it directly affect its trading procedure as well as profitability. Justification of weaknesses and strengthen interrelated with micro and macro factors Morrison's abilities and weaker points are related with macro factors and micro as well. For example, with knowledgable workforce company is able to reduce their carbon footprint and effectively contribute while practising CSR activities. Firm can used their patents that help them to stop other firms from copying and selling their inventions or products without its management
approval, it is also beneficial in high competitive environment. It influences on strategic business decision-making process positively when they understand the benefits and importance of patent. TOWS matrix- SO- How organization use their strengths to take advantage of chances. ST-How firm take benefit of its strengths to avoid potential threat and real. WO-How organization utilize their opportunities to overcome weakness they are experiencing? WT-How company decrease their weakness & avoid threats? Strength and weakness are interrelated with micro and external factors. For example, strong workforce is the strength of organization; they can deal with external factors such as policies change when workers are ready to contribute and efforts in this situation. Furthermore, it has been justified that weakness also connected with micro factors and other elements. For instance, Morrison is unable to use technology in context of online presence as it makes them unable to gain the attention of consumers. So it can be said that it directly impact on decision making process. Management feel pressure to improve their current business practices in order to gain competitive advantages. CONCLUSION After analysing the overall report, it has been concluded that different forms of business operating their organizational functions according to legal structure. They are able to achieve their purpose and businesses objectives by focusing on prioritize tasks. Furthermore, it has been summarized that marketing, production and information technology functions are working together as it helps to increase profitability and enhance organizational operations efficiencies rather than before. With skilled and highly trained workforce Morrison achieve their business objectives and provide better services to its consumers. Moreover, they handle every situation by taking strategic decision which make them able to overcome the impact of above factors.
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