Business and The Business Environment Assignment - Gourmet Burger

BUSINESS AND THE
BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION........................................................................................................... 3
TASK 1........................................................................................................................ 3
P1: Analysis of Different types, size and scope of organizations.............................3
TASK 2........................................................................................................................ 6
P2: Relationship between organizational function and organizational objectives. . .6
TASK 3........................................................................................................................ 8
P3: PESTLE analysis for identifying the impact on business....................................8
TASK 4...................................................................................................................... 10
P4: SWOT analysis of Gourmet Burgers.................................................................10
CONCLUSION............................................................................................................ 13
REFERENCE............................................................................................................... 13

INTRODUCTION
Business environment is consists of two words 'Business' and 'environment'. Business
environment is the setup of various conditions like institutional, political or social that influences
the growth of organization. Both internal and external factors are linked with each other and
hence affect each other. The taken company for this assignment report is Gourmet Burger, which
is a restaurant chain based in London. This company is a medium sized organization. In this
report different types, structure, size, scope and purposes of organization are explained. This
report will also explain the relationship between different organization function and their link to
organizational objectives. Also the PESTLE and SWOT analysis is been used for studying
various macro factors and their impact on organization. Further the report also connects the
strengths and weakness with the macro environmental factors.
TASK 1
P1: Analysis of Different types, size and scope of organizations
There are various types of organizations based on their size, structure and revenue.
Although three types of organizations i.e. Public, Private and Voluntary organizations are
discussed in detail along with an example.
Public organization:
These types of organizations are owned and run by the government without worrying
about the profit. Such type of organizations aims to provide better services to the various
communities. The taken company for this organization is Oxfam, which is a United Kingdom
based organization present at a global level. This organization is consist of 20 independent
charities organizations aim to remove poverty. It was founded in 1942 by Oxfam international. It
is a nonprofit group with a variety of operations in different countries (Hilton and Platt, 2013).
In 2010, Oxfam adopted the rights based approach as the tool for evaluating the work of
organization and of the partners associations. Oxfam recognizes the need of human rights and
adopted several aims to explain these rights practically. These are described below:

 the right to sustain their lives
 the right of social services
 the right of safety and security
 the right to be heard
 the right to an identity
Oxfam believes that poverty can be removed by human actions and political will. It believes in the
right to sustain the lives and human rights to participate in social services and bring positive
changes to individuals life. Oxfam states that peace and reduction of weaponry arms are required
for development of a country and its people (Reim and et. al., 2015).
Private organizations:
These type of firms are owned and run by private persons. The purpose of these
organizations is to make maximum profit from consumers. In private sector the taken company is
Gourmet burgers. It specialized in food mostly in burgers and headquartered in London. The
company has presence in United Kingdom as well as internationally in Greece, Ireland and
Middle East. It provides a variety of fast food products both online and offline. Company is
providing income to 2,000 employees. It is started in 2001 by 3 partners. Company was the first
to introduce gourmet burgers to the consumers. It was sold to Clapham house group in 2005,
who opened 53 more restaurants in UK. Later it was sold to Capricorn Ventures in 2010. The
company has a variety of products for fulfilling the demands of customers. The company has a
huge scope of development in future due to its heavy investment in R&D and quality foods with
varieties.
The company is on mission to provide quality foods and products to its consumers. its
mission of providing quality accessible to others. The mission is known for providing
information to the customers about the thinking and concern of management for achieving this
mission. The company wants to provide quality, trust and innovative solution to customer need.
The company aims to fulfill the objective for which the company is built. Company is providing
quality products and services which are desired by the customers.