Business and the Business Environment of ALDI
Added on -2020-07-23
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Business And The BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1SECTION 1......................................................................................................................................1P1 Different types of business organisations..........................................................................1P2 Size and scope of organisations........................................................................................2P3 Organisational structures and functions............................................................................4SECTION 2......................................................................................................................................6P4 PESTEL analysis of UK retail industry............................................................................6P5 Internal and External analysis of Supermarket chain........................................................7P6 Interrelation of Strength and weakness with external Macro factors................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONBusiness environment can be described as several internal and external factors whichimpacts on business activities and procedures relevant to productivity of company. It is moreimportant to observe, analyse and evaluate the effects various elements to reduce negativeimpacts and expand opportunities for an organisation. This report is based on ALDI which isknown as common brand of two super market chains which over 10,000 stores in 20 countries. Itwas founded in 23 June, 1913 and split into two parts in 1960 having products of food,beverages, sanitary articles and household goods. This assignment will discuss about profit, notfor profit and non-governmental organisations with their business purpose and supply of goodsor services (Agarwal, Grassl and Pahl, 2012). Different types of sectors have differentiatedstructures relating to size and scope of operations having several complexities are explainedbelow. Companies are required to conduct SWOT and PESTEL analysis along with theirnegative and positive impacts to reduce issues and grab opportunities to gain better profits. SECTION 1P1 Different types of business organisationsThere are different types of organisations running in current scenario of changing trendsof market with their own purpose and supply of good or services to people. Private, public andvoluntary companies are owned and run by business holders in effective and efficient manner.Different types of enterprises have their own goals and objectives according to which they makeplan of action for carrying out various activities and procedures to attain desired productivity aswell as profitability. For running a profit organisation which can be defined as private sector ofbusiness industry deals in providing required products to earn profits. Private companies render aprecious amount to annual income of country which improve status of economy and openopportunities for employment to citizens of the nation. ALDI is an example of private companywhich deals in products of food, beverages, sanitary articles and household goods in around 20countries at global level. Aim of ALDI is to double their market share, update attractive designs,increase range of products, change boxy interior and save time for customer. Supply of goods orservices are done according to nature of products at global level as per their demands in market(Aterido, Hallward-Driemeier and Pagés, 2011). Now, talking about non- profit organisation which are generally run and owned bygovernment authorities for rendering services for welfare of people living in country. These1
companies have various staff members who pays tax from their salaries to make an income ofgovernment on annual basis and that is implemented for public benefits. Such enterprises areincluded into public sector like NHS (National Health Service) which deals in public health car esector to improve health and social welfare of people. Aim of this organisation is to spreadinnovation, leadership for change, engagement to mobilise, improvement methodology, systemdrivers, transparent measurement and rigorous delivery to make citizens well being (Auzair,2011). They have major purpose of to help communities to live healthy lives, acting withintegrity and upholding values. They supply health care services to patients through NHSlogistics authorities to clinics and then provides to desired people for their well being. At lastnon- governmental organisation are also running in current scenario for providing products orservices to needy and poor people. These firms are usually includes voluntary sector whichcombines several charity enterprise such as orphanages, old age homes and many more. Thesecompanies helps people for free of cost and don't expect to earn profits. These are owned or runby single person with several team members and volunteers for carrying out charity events orprograms for collecting funds along with promoting the organisation so that more funds can becollected to provide services to needy people. Oxfam is considered into voluntary sector whichhas 20 charitable firms focussing on alleviation of global poverty. They have an aim to helppeople and assist development of structures which directly benefit people facing realities ofpoverty and injustice. The above mentioned factors is all about that, different organisations havetheir own businesses as per core product or services manufactured by them. Purpose ofproduction of goods provide criteria of carrying out procedures or activities in correct way togain better outcomes. Staff members of an organisation are direct to put efforts for achievingdesired results in terms of improving productivity as well as profitability of organisation such asprivate, public and voluntary.P2 Size and scope of organisations There are different types of companies which are having their own size, scope, marketshare, profit share, growth and sustainability according to which they run their business inappropriate manner to earn desired profits. Size and scope of an enterprise describes aboutopportunities for them which can be grab by them to improve their productivity as well asprofitability (Avramenko, 2012). Firms are micro, small, medium and large as per theirmanufacturing plant and market share in current scenario of changing trends. It is important to2
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