This article discusses the different types and purposes of organisations in the business market. It explores the structure and functions of profit organisations, not-for-profit organisations, and voluntary organisations. It also examines the size and scope of various types of organisations and their organisational structures.
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Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1 Different types and purposes of organisation.........................................................................1 P2 Size and Scope of various types of organisation....................................................................2 TASK 2............................................................................................................................................4 P3 Relationship between various functions of organisation in respect to objectives..................4 TASK 3............................................................................................................................................6 P4 Positive and negative impact of macro environment upon business organisation.................6 TASK 4............................................................................................................................................8 P5 Internal and External analysis to strengths and weakness of organisation.............................8 P6 Interrelation of Strength and weakness with external Macro factors.....................................9 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION Business environment can be defined as an environment which consists of both external and internal elements of the factors which effects operations and profit margins of a business organisation.This majorly includes staff members, government, consumers, technology and manyotherfactorswhichmajorlyimpactsoveracompanywheretheyhavetomake modificationsaspertherequirements(Businessenvironment.2018).Underthisreport, organisations that are being takenwithin the private, public and voluntaryare, Marks and Spencer as private, Crown prosecution as public and Oxfam as Voluntary organizationwhich will significantly help in getting deeper knowledge related to different sorts of organisations and their purposes within the United Kingdom or any other country.On the other hand, a proper interrelationship in betweenorganisation'sfunctions are also being enclosed within the report. Lastly the interrelationship between strengths and weaknesses of macro environment is also going to be showed within this assignment. Section 1 1) Different types and purposes of organisation Within the business market, it has been analysed that there are ample number of companies that are working at different level considering different range of offerings to the organisations. This majorly be enclosed with profit earning organisations, not-for- profit and voluntary organisationsthat majorly fulfils all the needs and requirements of customers depending upon the duties all the offeringswhich are being given by the organisation. Government and individuals are two who start and run firm for generating money and economic stability of country. Thus, these are different kinds of organisation which are stated beneath, Profitorganisation:these are the organisations who believes in selling products and services in the mean of exchange with the money.Basic aim of these organisations to earn money or to generate profit for themselves for their own survival.These are the companies which basically enhances the overall employment opportunities for the individuals that are seeking for jobs. Considering this as their purpose, companies like Marks and Spencer offers customers with different range of clothing and other sorts of products through which public can fulfil their own needs and requirements(Vaiman, Sigurjonsson and Davidsson, 2011).Alongside this, if it is talked about purpose of Marks and Spencer then companies main aim of the purpose is to offer 1
quality products to customers so that it can become a leader within the market in which it is performing business.This helps them in in giving tough rivalry to their competitors like Zara, Tesco and many more. On the other side,if it is talked aboutnot-for-profitorganisationsthen it will be considered as the sector which basically regulated over funded by government in order to develop the country and its economic conditions as well(Wack, 2017).From roads, criminal cases,buildings,legislationsdifferent range of services are being provided by the sector the organisations that are coming under public.In present context,Crown Prosecution Services as public agency which executes criminal cases in Wales and England can easily be considered as a good example of a public organisation which conduct prosecution and investigation work in both Crown and Magistrate court.Basically the main purpose of this organisation is towho offers supportand advise related to legislation sorrylegal Publicationsgiven to the police for investigating agencies in order to resolve the cases which are linked with criminology.Along with this if it is talked aboutnon-governmental organisations,then these are the companies which offers public with different range of services in order to improve overall standardisation of Living and they also helps to vulnerable.Companies under this do not works for earning profit and instead of that they look forward to serve the nation and its people.Oxfam, could be considered as one of the vital most example which can be taken as a voluntary organisation that arecomingunderthissectionwhichoffersdifferentrangeofservicesfromfoodto accommodation to vulnerable in all over the world.Basically, the purpose of this organisation is to protect vulnerable and offer them with accommodation and food and different range of services as per the requirements of them without asking for any sort of favours from them like money. 2) Size and Scope of various types of organisation Micro,small, large and mid level organisations are some of great examples of different range of organisations that are present in every single country which offers customers for the public with various offerings(from products to services).Basically,these are the organisations which consist with different sizes and scopes with market share and many other things that stays different from each other.Micro organisationscomes under the smallest section but majorly impacts upon economic conditions of a country there are things do not stays really very high but they offer customers withdifferentproducts or services for their own survival.If it is talked 2
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about their size then it stays small like a shop and mainly consists with one or twoemployeesor the owner himself provides customers with what they want.Market share of micro organisations stays really very low.if it is talked about one but whole pack of micro companies holds really very big market share within the country like United Kingdom.These organisations hardly sustains which means a company coming under this sector has no future until and unless provider is offering customers with what they are actually looking for.This undoubtedly affects their growth and the profit margins stays really very low and owner of a micro company invest to survive within the market. On the other side, asmall business organisationconsist with small market share but larger than the micro organisation.Along with this, small organisation basically earns profit more than micro organisation which means the owner of the business can have more than two or three stores with minimum 5 employees.Again the growth of these organisation stays limited which means small business organisation can operate within a specific and small area only.Since every single citizen of United Kingdom of any other nation are looking forward to become an entrepreneur they basically start business within this only which impacts positively up on economic conditions of a country.Medium sized organisationscarries high market share which meansthese companies can make or Break economy of a country like United Kingdom.Profit margins of these companies stays high because of the competition as these companies works at a specific level like national where small sized organisations compete with each other and offer customers with modified products and services based on their requirements.Growth of these companiesstayshighestwellbecauseoftheofferings.Thiscanbeconsideredasthe organisations that can sustain for a longer period of time because of the competition which are been given by them to International organisations like MNCs.Large organisations are the one which basically performs businesses across the borders.Under this, Marks and Spencer can be considered as an example which is performing well among different nations like Asian and African countries.Due to ample number of stores these companies profit margin stays really very high for huge.Since these organisations offers employment, government also supports them to sustain which helps them in becoming a stronger brand at international level.Growth is particularly related to expansion, organisation like Marks and Spencer would required to expand its business in order to improve overall growth of the company. 3
3) Organisation structure and functions Organisation structures could be from functional,matrix, project and many morewhich company can adopt depending over the size.If it is talked about micro-level, the organisation structure which the owners basically follow is functional because they do not have many employees which means direct communication will take place under micro level.Since the scope of these organisations stage really very small to grow within the international market the structure that follow is functional because there is a two way communication can be done because of the small number of employees.On the other side if it is talked about small business organisations that the employees of these companies take from 5 to 25 that means they can follow functional Matrix as their organisational structure.Along with this,it can be said that scope of these organisationsstage specificwhere change cannot be seen hardlyand here majorlyowners of these organisations adopts functionalstructure just because it is one of the easiestandsimplestwayoftransforminginformationfromtopleveltolowerlevel management.On the other side,For the middle levelof organisations, market condition, objectives, size, scope are various tactics which determine distribution of staff members in department. And this is a factor which contains uncertainty is as well which meansthese organisationsmainly adoptsproject organisation structure just becausecompetition space present in the market(Crane and Matten, 2016).Along with this, scope of these organisations stays hi as they directly e gives rivalry to business organisations that are looking forward to expand their business in their own sector.The scope of these organisations stays high, which pushes them towards adopting project organisation structure rather than any other.Retail business organisation named as Marks and Spencer which is coming under large business organisationhasadopteddivisionalorganisationalstructureforconductionofbusiness internationally. Thus, resources are utilised efficiently and position of firm is maintain in respect to competitors. 4
Figure1: Divisional Organisation Structure (Source:Divisional Organisation Structure, 2018) On the other side, if it is talked about complexities then it can be said that a transnational, Internationaland global companies structures organisational structures basically consist with uncertainties and it is required for business organisations like Marks and Spencertokeep on altering them as per the requirements..away with this, into different department for execution of operations in effective manner (Tayur, Ganeshan and Magazine, 2012). Human resource, finance, production, marketing, sales, research and development are various divisions which are formulated by top authorities ofMarks and Spencer.. In these units members are separated in respect to their skills and abilities. This helps administration to have adequate subordinates for delivery of items and services to buyers.Human resource department,HR duty is to manage manpowerforhavingsufficientstaffmembersforconductionofactivities.Recruitment, selection, compensation, employee relations, training and development are various practices which are executed by management ofMarks and Spencer. This helps them to delegate and distribute staff members in other units that are finance, operation, marketing, sales, R&D. Thus, seniors are able to establish competitive advantage and fulfil demands of people.Along with this, research and development department’sduty is to conduct survey for gaining information about demands and need of public and rival firms. It is necessary that products and services are provided by company in according to requirements of people(Türetken and et. al., 2011). Marks and Spencer is retailbusiness organisation whose R&D team conduct market research for 5
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getting knowledge about market conditions. This helps them to construct new and innovative products and packages for attracting customers. Along with this,Marketing departmentis another important unit whose duty is to inform people about firm and its product. For this, marketing plan is formulated in which marketing mix, target market, budget and other information is defined. Product, price, place, promotion, people,processandphysicalevidenceare 7 P’swhicharedefined by marketingteam. Advertising, sales promotion, publicity are conducted by them which help sales people to convince buyersof production services of Marks and Spencer. In this, finance team coordination is maintained in respect to decision about fund allocation in marketing activities. PART 2 a) PESTLEmodel to the sector PESTLE analysiscan be considered as a tool which can be used to analyse the market conditions of a sector of a business organisation which is related to Macro environment.This majorlybeenclosedwitharangeoffactorslikeEconomic,Technology,Political, Environmental, Legaland social which majorly impacts upon business sector.In present context, business sector which has been chosen is the retail Supermarket which consists with many companies like Tesco, Marks and Spencer, Sainsbury’s and many more which could be considered as some of the major and the largest business organisations of United Kingdom and ofothernationswhicharecontinuouslylookingforwardtoexpandtheirbusinessesat international level.Every single business environment considering any sector stage enclosed with uncertainty which impacts upon overall working and functions of a business organisation (Gharajedaghi, 2011).It has been analysed that changes required to be made within an organisation in production services here in the same way these organisations which has been named above has restructure themselves in order to give competition to each other and to other business organisations. Political factor: Government basically designs policies of taxation, licensing and other for regulatingbusiness companies that are working in a sector like retail.Thiscan be understood without good example whereAsdashows the use of cost cutting approach where they announced to cut down 300 jobs out of 2500.This took place because government has asked to enhance the job securities and redevelop there health safety and security policies which impacted 6
negatively upon them and use them towards making this decision.Government of United Kingdom Effectively played an important role within this decision which has been made by the company which is coming under retail sector. Positive impact:Political stability of United Kingdom advantage retail sector of United Kingdom to operate businesswith the range of approaches like cost cutting. This has helped business organisations leg as that are coming under retail sector to improvise internally through offering jobs to the new Employees with innovative minds.Negative impact:almost 300 individuals ask to leave the jobs from the company because of the approach that they have chosen.Therefore comma making a decision like this within a retail sector may sometimes become more difficult for organisations that are performing business under this sub sector that is retail Economic factor:another crucial element of external environment which consists with different range of components like interest rate, growth, exchange rate and inflation which depend on economic conditions of countrylike United Kingdom(Gilboy, 2016).If it is talked about UK retail sector,any change among above components like interest rate inflation rate or exchange rate it directly impacts upon working of business organisations that are performing and this sector.Example can be taken is of Marks and Spencer where company had faced decline in their profit margins which made them to close14 shops and all the employees that were employed within these stores become jobless.Positive impact:GDP rate of United Kingdom is strong at the momentwhich directly impacts upon companies that are performing in supermarket sector of this Nation because the purchasing power of consumers is high.Negative impact:usually interest rate of this Nation related to loans gets changes rapidly which might impact upon companies market value that are performing business within Supermarket industry of UK. Social factor:perceptions, feelings, and many other thoughts of public stays involved under thisfactor. Which means,organisations that are performingin supermarket industry of UK it will be required for them to offer customers with quality products with minimal rate in order to become successful in short span. Positive impact:Tesco is a business organisation which is performing and Retail Industry of United Kingdom and at international level as well most of the time quality of its products is 7
very high then the consumers Expectations which directly impacts positively upon consumers loyalty..Negative impact:buying behaviour of consumers has changed where they might go for alternativesaswell.Therefore,organisationslikeTescothatareperformingin supermarket industry required to manage the quality and the prices of products and services that they are offering to the customers. Technological factor:It is another component which determines that technology benefits whole retail sector in conduction of operations effectively. Positive impact:This could be understood the good example of Sainsbury’s which has targeted to who adopt new machines that willaidbuyers in billing process. This has given Opportunityto the customers to purchase products in much more faster ways. Negative impact:since there were many of employees were not aware of the technology which organisation has adopted coming under retail sector,This made then jobless which recently impacted negatively upon Sainsbury’s on performance level but for short time frame. Legal factor,factor which is enclosed with legislations which are made by government of United Kingdom and this benefited to the retail sector and affected as well both at the same time. Positive impact:Recently, United Kingdom has become as the open business market due to brexit which took place because of thismany business organisations like Tesco, Marks and Spencer,Asdahad faced an opportunity to enhance themselves and restructure as well to improvise profit margins. Negative impact:due to brexit, which was the action taken by government most of employees that were from European Union started resigning from their jobs which impacted negatively account supermarket as well. Environmental factor:another crucial factor of external environment which is linked with pollution and healthy environment.Basically this factor is connected directly with the organisation that are coming underscore markets because what they are offering to the customers are somehow polluting the environmentdue to their manufacturing plants many other things. 8
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b)SWOT and Porter's five Force model of Mark and Spencer SWOT analysis is a tool which is used to to assess or examine strengths, weaknesses, opportunities and threats. The outcomes of analysis depicts the competitive position in the market which can be improved through appropriate strategies(Zeng, Li and Duan, 2012). SWOT Analysis of Mark & Spencer: StrengthsWeaknesses It offer variety of products and services suchasclothing,furniture,food, financialservicesandmanymoreto capture larger share in the market. It is considered as largest company in UK by sales and also it has huge Many customers do not try its product becauseoftheperceptionthatallthe goods are being offered at high price. It has substitute as the number of rivals have increased in the past few years. OpportunitiesThreats It has more opportunities in expanding its businessinternationallywhichcan increase its customer base. Allianceswithalreadyestablishedand successful companies. Economic recession is a huge problem in carrying the business efficiently. Also, fluctuations in the prices of raw materials due to the number of factors can possess a huge threat. Porter’s five forces of Mark & Spencer:It is used to analyse competition exist in the industry and how attractive it is to the entities operating in the same industry or sector. Porter's five forces of Mark & Spencer has been given below: Threats of new entrants:Tesco, Morrison, ASDA and many more firms have entered the UK market to explore opportunities to become successful and gain profits by increasing the customers. Thus, threat of new entrants is ever increasing. Suppliers bargaining power:The entry of new companies in UK market has increased the bargaining position of the suppliers which is a problem for Mark & Spencer. It has to negotiate and agreed to buy raw material at the price of word by the suppliers. Threat of competition:Competition is very high in UK market because entities like Primark, GAP, New Looks, NEXT etc. Have managed to attract customers to buy its products. Hence, there is a huge competition for Mark & Spencer. Buyers' bargaining power:Existence of variety of companies has increased the bargaining power of buyers because they can buy products from various alternatives. Earlier, Mark & Spencer was one of the options preferred majorly by the customers. Threats from substitute:There is an enhanced threat of substitution due to the development of corporations like Sainsbury, John Lewis etc. Customers can have similar products at more cheaper prices. 9
CONCLUSION From the above report, it can be comprehended that public, private and voluntary are various forms of organisation. These are firms which have different size, scope, objective, structure and purpose. Human resource, finance, operation, marketing, sales, research and development are department which have interconnection with each other. 10
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