Developing Individuals, Teams and Organizations Task 2

This presentation provides an overview of Ford Company, including a PESTLE analysis and SWOT analysis. It also discusses the internal and external analysis of key findings to influence the decision-making process.

DEVELOPING
INDIVIDUALS, TEAMS
AND ORGANIZATIONS
TASK 2

TABLE OF CONTENTS
• PESTLE analysis with highlighting the positive and negative
impacts.
• Apply SWOT Analysis to Ford's current situation
• Present internal and external analysis of key findings to
influence the decision-making process.
• Conclusion
• References

OVERVIEW OF FORD COMPANY
• This is one of the oldest automotive companies which were founded in the
year 1909.
• Its headquarters is at Brentwood, Essex.
• It has three major manufacturing sites such as Halewood, Bridgendand
Dagenham.
• It has approximate 14000 employees in the United Kingdom.

PESTLE ANALYSIS
PESTLE Model is an integrated
framework which is based on the
acronym of political, economic,
socio-economic, technological,
legal and environmental factors
for understanding the business of
Ford in both positive as well as
negative manner.

CONTINUE
• Political Factor: Currently
U.K is going through
turmoil of Brexit which is
impacting Ford and other
car companies.
• Economic Factor: Ford
used to be considered as
one of the best investors as
it used to give good profits
but in recent times, their
shares nosedived to 23%
(Miller, 2018).

CONTINUE
• Socio-economic Factor: This factor led Ford to focus towards
electric cars as they are the next revolutionary concept in this
automobile industry.
• Technological Factor: This is an important component for this
company. It continually explores the boundaries of
innovation.

CONTINUE
• Legal Factor: Ford can use this component by working on
environmental and safety regulations to improve their
business in the European and other marketplaces as well.
• Environmental Factor: This has become the burning concern
in today’s time and with Ford, they have grown by
developing products that helped in environmental
conservation by promoting sustainable growth.

SWOT ANALYSIS
STRENGTHS
Ford has strong brand image which attract customers.
It has loyal customer base.
Ford is a global company so it has operations around the world.
It focuses on innovation like electric car smart mobility.
It spends lot of money on research and development.
WEAKNESSES
Ford has limited production facilities compared to its competitor.
Ford cars are comparatively costlier than its competitors.
Ford cars are late in innovation compare to their competitors.
When company has to recall their car due to failure or safety
reasons, it affects brand image.
OPPORTUNITIES
It has opportunity to grow and expand in developing countries.
It can innovate new products to resolve environmental issues.
It can cut their costs in production by improving supply chain
management.
THREATS
Ford experiences threat from competitors like General motors,
Toyota and more.
Aggressive competition in marketing and innovation. Companies
spending billion dollars in innovation and marketing
Threats from technological companies like Google, Apple in
making driverless cars.
Oil prices in global markets affects the sale of automobiles
There are lots of regulations for environment protection like EPA
etc.

CONTINUE
Interrelationships with external factors previously discussed
• Both analysis provided information to investors about Ford’s
current market scenario.
• It supported them in predicting the stock price of Ford.
• Additionally, SWOT analysis put emphasis on understanding
the strengths and weaknesses to know about future prospects
to combat the opportunities and threats (Rothaermel, 2015).

PRESENT INTERNAL AND EXTERNAL ANALYSIS OF
KEY FINDINGS TO INFLUENCE THE DECISION-
MAKING PROCESS
• Ford has a strong brand image in the global market with a workforce of
more than 2 lacs. It always put pressure on innovation and latest
technologies to have competitive advantages.
• Along with this, the cited enterprise is focusing on development of
environmental friendly products to gain more customers’.
• In 2017, they sold more than 6 million vehicles and this is one of the
attractive parameters for investors to gain momentum by increasing profit
generation.

CONCLUSION
• It has been summarized that business environment has an
important part in developing organization’s structure and
overall expansion in the marketplaces.
• In addition to this, the PESTLE and SWOT analysis paved a
path of assessment that assist the management of Ford
Company or any other enterprise understanding their current
position in the market.
• It has been demonstrated through observations and statistics
that Ford facilitated its employees with proper techniques and
tools to enhance their technical skills with implementation of
proper strategies for their launching or marketing or
promotional campaigning. .

REFERENCES
• Company Organizational Structure Chart Ford Motor, 2017. [Online].
Available through:< http://speculator.info/ford-motor-company-
organizational-chart/company-organizational-structure-chart-ford-motor/>.
• Miller, D., 2018. Ford's Stock Has Been Hammered in 2018. [Online].
Available through:< https://www.fool.com/investing/2018/08/23/fords-stock-
has-been-hammered-in-2018-is-it-a-buy.aspx>.
• SMITHSON, N., 2018. Ford Motor Company’s Organizational Structure
Analysis. [Online]. Available through:< http://panmore.com/ford-motor-
company-organizational-structure-analysis>.
• Subrina, 2018. PESTLE Analysis with Mind Map Tools. [Online]. Available
through:< http://www.mindmapsoft.com/pestle-analysis-mindmap/>.
• Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
• Thompson, J.D., 2017. Organizations in action: Social science bases of
administrative theory. Routledge.

THANK YOU