Business and the Business Environment

Business and Business
Environment
TASK P4 and P5

Table of Content
• Introduction
• Positive and negative impact on macro environmental
factors
• SWOT Analysis
• References

Introduction
Business environment refers to analysing internal and
external factors which directly or indirectly affects on
business operations. SWOT and PESTLE analysis covered in
this presentation.

Positive and negative impact on macro
environmental factors
Positive factor- Government authorities are responsible for
making necessary rules and laws which must be followed
by Apple Inc. for smooth running of business functions
and activities.
 Positive impact- All laws and norms are equally
implemented on large and small organisation.
 Negative impact- Some rules are create barriers in path of
exchanging goods at international level.