Micro and macro analysis of business environment

BUSINESS & THE
BSUINESS ENVIRONMENT

Table of content
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1 Different kinds and functions of company........................................................................1
P2 Size & Scope of companies...............................................................................................2
P3 Relationship between different types of company in context of objectives......................4
PART 2............................................................................................................................................5
P4 Micro and macro analysis in relation to strength and weaknesses of company................5
P5 SWOT Analysis.................................................................................................................6
P6 Interrelation of strengths and weaknesses with external macro factors............................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment is integration of both micro as well as micro environment element
that imposes direct effect on functions and activity of business organisation. In this report, the
organisation is ZARA. It is considered as a private company. NHS is determined as a public
company and Oxfam is considered as a voluntary organisation that assists in enhancing
knowledge that is connected to purpose of company. In addition to this, there is a relation
between various functions or activity of organisation in proper way. This report will offer
discussion in respect of different kind of organisation like public, private as well as voluntary by
considering their legal structure, scope and also size. This is also discussion regarding PESTEL
and SWOT analysis and also interconnects this kind of function in proper way (Akinseye and
Adebowale, 2016).
PART 1
P1 Different kinds and functions of company
There are different kinds of companies that offer goods and services to its customer in
order to satisfy them. In assistance of this, there are various kinds of association that is given
below:
Private Association the company emphasis on increasing and maintaining operations by
person for earning profit margin in future period of time. This helps organisation in offering
facility to its customer in accomplishing goal in pre-decided period of time. There is considered
as a private company which produces clothing and offer different kind of items to its customer.
Purpose the primary purpose of private company is to satisfy need of its user. The aim of
user is to provide trendy product to its customers for satisfying them.
Public Association is determined as other kind of companies that supported by
government for increasing nation for satisfies need of its community. The NHS focus is on
providing medical facility to persons of UK.
Purpose: The primal aim of this kind of organisation is to offer appropriate facility to
individual person and community for welfare of society. NHS performs work for welfare of
society in UK.
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Voluntary organisation it signifies the company that emphasize on enhancing standard
and offer benefits in proper way. They emphasis on increasing living standard of community that
help in accomplishing goal and objective in an appropriate manner.
Purpose: the company that offer comfort to individual person that needed and also offer
help to younger sister. The purpose of chosen organisation is to perform different type of work
for welfare of society. The primary purpose of function is to offer services or facility to deprive
society. Thus it helps in increasing standard of living of individual person of society.
Oxfam is considered as a charitable company that offer free facility that assists in
increasing structure and offer benefit to individual person for decreasing injustice during the
period of time (Amankwah-Amoah, Osabutey and Egbetokun, 2018).
Growth as well as improvement there is different kind of factor that has determined by
using various factors like a change in politics, education, foreign exchange, weather and focuses
on operating at global level. The main purpose is to use appropriate strategy that helps in
achieving goal in timely manner. Their purpose is to accomplishing competitive edge over rival
firm at marketplace.
P2 Size & Scope of companies
Public private and voluntary company are the type of company who conduct their
organisation in addition with different purpose and scope of such type of company differentiate
its function that is completely depend upon size. Therefore, the explanation in context of size and
scope is related with three type of company that is given below:
Public organisation NHS is well-known organisation of UK that offers Healthcare
services to individual person.
Product and services the Healthcare organisation offers medical facility to person in
addition with its payment.
Size and scope and chosen company has approx 211 clinic in addition with 4 million
services that is provided by them to poor person during particular phase of time period.
Vision and Mission the vision of organisation is to offer free facility to individual person.
In addition to this, the vision of organisation is to offer proper care to individual person around
boundaries.
Business objective the primary objective of companies to offer treatment that is connected
to medical facility at fewer prices.
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