E-Business Applications Question Answer 2022

Running head: E-BUSINESS APPLICATIONS
E business applications
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Name of the University:
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E-BUSINESS APPLICATIONS1
Answer to question 1:
The market growth of e bay was driven by defining the approaches that improved the
performance in the areas such as format for interaction by acquiring many companies,
category growth and the growth in market place by delivering in particular sites which are
localized for different geographical location. Acquisition of Paypal has been a significant
contributor to the revenue of e bay along with the acquisition of GSI that provided interactive
marketing services such as fulfilment centres and websites. With the help of digital media, it
has been possible for the company to store large quantity of data in the digital form. They
have found the characteristics of interactive media communication to be useful as it has
generated the ability to create the contents that is user generated (Fleisch et al. 2015). In
addition to this, the growth has also been supported by using the web enabled technologies
and procurement using internet that helped in supporting the process of internal efficiency.
Therefore, it can be inferred that the growth of e bay is supported in a different way using the
characteristics of digital media.
Answer to question 2:
E bay used the strategic approach with the objective of taking the advantage of
increased adoption of internet by the customers. The business platform of e bay is designed
for supporting the freestanding commerce where the users as decided can sell the products
and services and at the same time, the price of auction being controlled by the buyers and
thereby continuous growth of the organization has been encouraged. Increasing the net
revenue and the total number of users are the main objective of e bay and it has helped it to
become the largest person to person online company of auction (Amit and Zott 2015). Users
of e bay are constantly educated on usage of website and there is regular maintenance and
updating of the websites for avoiding it to get crashed. Strategic action is focused on