Business Approach | Problem Oriented Case - Patagonia

Running head: STRATEGIC CHANGE MANAGEMENT
Problem oriented case: Patagonia
Name of the Student
Name of the University
Author Note

STRATEGIC CHANGE MANAGEMENT
Table of Contents
Answer to question 1:.................................................................................................................3
Answer to question 2:.................................................................................................................3
Answer to question 3:.................................................................................................................3
Answer to question 4:.................................................................................................................3
References list:...........................................................................................................................3

STRATEGIC CHANGE MANAGEMENT
Introduction:
The paper demonstrate the business approach of Patagonia by highlighting the
sustainability and ethical issues faced in the context of climatic condition, supply change
management and human rights. It has been ascertained by analysing the given case study
“Circular advantage anyone? Sustainability-driven innovation and circularity at Patagonia,
Inc” that the company acknowledges its contribution to damage the environment. In this
regard, the changed business approach of Patagonia has been evaluated and the implication of
the approach on the future business structure and behaviour of industry in general has been
analysed. In addition to this, implementation of approach of Patagonia to other businesses has
been analysed by identifying the operational and strategic dimensions.
Answer to question 1:
In this section, it is asked to evaluate the issues associated with the business approach
of Patagonia concerning sustainability and business ethics in respect of the climatic change,
supply change management and human rights. In today’s world of business, the failure or
success of the organization is determined by the business ethics and sustainable strategies as
it helps in defining the business models and also affect the reputation of the company. The
development of the Patagonia has been influenced by creativity and sustainability and the
company has been recognized as the global leader when it comes to sustainability (Ims 2019).
In the literature of supply chain management, one of the topics that is of great interest
is reporting and sustainability performance of the business. It is important for the
organization it examine whether its supply chain is socially responsible and green and
identify the relevance of social initiatives and environmental factors to the supply chain
management. While addressing the issues related to sustainability and the approach adopted
by the business, it is important to evaluate the cost and potential benefits and whether the

STRATEGIC CHANGE MANAGEMENT
sustainability initiatives in terms of social and environmental pays the business in the form of
perception towards the products and services and satisfaction of customers (Garza 2013). An
integrated link between the supply chain system and the different dimensions of sustainability
is explained by various theories such as institutional, legitimacy, stakeholder and
stewardship. In the past decades, there has been advancement in the business sustainability
with most of the business focusing on sustainable performance achievement and the
requirement of the business to meet the informational needs of the stakeholders by disclosing
such performance. Companies find several ways to address the issues associated with
sustainability and this can be done in respect of their supply chain management, impact on
the climactic condition and human rights (Evans et al. 2017).
There are a number of initiatives in which the Patagonia has invested from tracking
responsible consumption of water to tracking of the supply chain. It has been done with the
objective of incorporating the stakeholders of the organization to participate in enhancing the
measures of environmental protection (Lüdeke et al. 2019).
It was in year 2015, Patagonia faced the issue of supply chain, health and environment
due to the usage of durable water repellants on its product such as jackets. While the usage
such toxic compound in the products made the company achieve its mission by producing the
best products but it created conflict between the environmental objectives and quality of
products. However, the switch to shorter C6 treatment from the fluoro based carbon treatment
did not address the environmental issues completely. It was also found that the products of
Patagonia has produced negative impact on the environment. In addition to this, change in the
climatic condition was realized by Patagonia as the2 key crisis with an increasing impact on
the apparel industry ranging from manufacturers, upstream farmers to downstream consumers
and retailers. The risk of climatic change is higher for Patagonia as most of the resources
used by the company are affected by the climatic condition. Moreover, the factories