Assignment on Business PDF

Running head: BUSINESS ASSIGNMENT 1
Business assignment
Student Name
Institution

BUSINESS ASSIGNMENT 2
Introduction
The effectiveness of business in the business world enable the business to grow and
become successful in its operations. Business environmental factors play an important role in the
environment operations and its achievement of the strategic objectives. For instance, business
environment and customers enable the business to effectively plan and design its production
processes. In addition, the globalization factors such as technology and connection play an
important role in the spread of business products and marketing promotion. Samsung group is
one of the leading technology and service group of company with a wide network of branches
spread across the world. In terms of performance, the company has many divisions that have
exemplary performed gaining global ranking among its competitors. Moreover, the company has
been leading in innovation and technology making it one of the companies that have to reach a
large number of geographical targets. For example, Samsung Mobile a department within
Samsung electronics division has been the largest producer of mobile by volume in the world.
The following paper analyses Samsung group companies for its effectiveness in the business
world.
1.
a. Briefly describe the nature, background, and history of a business you have chosen from
the list
Samsung Group is a South Korean group of companies that are united under the brand
name of Samsung. The company was started in 1938 by Lee Byung-Chul from where the

BUSINESS ASSIGNMENT 3
company has spread to many countries throughout the world. The Samsung has various divisions
that range from textile, insurance, securities, retail and electronic, heavy machine industries. The
flagship company product that has been leading in the market is the electronic division that has
spread throughout the world. The company currently has influence in various market factors
including politics within the South Korean government being one of the largest companies in the
country1.
b. In what ways could PESTEL be useful in helping the business to meet its objectives?
PESTEL analysis of the company is important for enabling the company to meet its objectives in
a number of ways. Firstly, the analysis of PESTEL enables the business for strategic planning
and this is important for ensuring the business to realize its objectives. The analysis assists the
company to understand the market environment and plan effectively for working towards the
business objectives. Secondly, the market factors that form part of the PESTEL analysis is useful
for the company to analyses the new market the company intends to invest in. for instance, the
Samsung company can use its PESTEL analysis to evaluate a market situation within another
country before entering the market2.
2.
1 Kim, Miyoung, Samsung's marketing splurge doesn't always bring bang-for-buck. Reuters, 2013.
2 Pride, William, Hughes, Robert, & Kapoor, Jack, Foundations of Business, Cengage Learning,
2012, p. 311; Williams, C., McWilliams, A. and Lawrence. R., MKTG, 3rd Asia Pacific edition, Cengage
Australia, p.90, 2017.

BUSINESS ASSIGNMENT 4
a. In what ways is ‘globalization’ having an impact on your chosen business? Discuss two
examples.
Globalization refers to the process of developing international influence and operation
beyond the country boundaries. Globalization has been facilitated through various technological
and innovation advancement enabling the business to gain global influence. Globalization has
many different advantages among business and organization that enable those organizations to
conduct business effectively and reach a huge number of customers spread across the world.
Samsung is an example of an organization that has gained significant international business
influence through globalization3.
Globalization has influenced the spread of various company products since the
organization is an international business. Firstly, the globalization has increased the spread of
electronic products of the company being a flagship division of the company. For example,
globalization has increased the marketing and the spread of the Samsung mobile phone to many
countries globally as many customers can purchase the mobile phone through electronic
channels. Secondly, globalization has increased the marketing of company products to various
countries where the company has had a network of branches. Globalization tools such as the
development of the internet have been useful in the dissemination of company’s advertisements
to many different customers spread across the world4.
b. How has technology improved the chosen business to succeed in its daily operations?
3 Vujakovic, Petra, How to Measure Globalization? A New Globalization Index (NGI)". Atlantic
Economic Journal, 38 no.2 (2010): 237.
4 Reisinger, Don, Samsung supplier factory found to use child labor, watchdog says. CNET. The
United States 2014.

BUSINESS ASSIGNMENT 5
Technology is an aspect of growth factors that have impacted the success of Samsung in
the country and internationally. Firstly, technologies have increased the production and
distribution of the products sold by the company. Samsung has been listed as one of the
innovative companies in the world through its innovative capabilities and its ability to develop
more innovative products. Secondly, technologies have helped the company to reach its many
customers through marketing and distribution of products. Samsung especially the electronic
division has used the advanced technologies to market its products through advertisement and
campaigns leading to growth5.
3.
a. Briefly identify the targeted customers the business tailor to. Why is it important for a
chosen business to understand its customers?
Samsung has a range of customer that depends on its products produced through various
company divisions. Samsung has a number of target customers that include technological and
electronic, insurance service, heavy machines, and other products. The flagship product that has
more customers is the electronic division that has mobile phones and computers. The company
targets a variety of customers’ segmentations that include age class of between 20 to 65 years as
they can purchase the company products. In addition, the company has customers with
diversified social class and this has been targeted through a wide variety of products6.
5 Draganska, M., Hartmann, W. R. & Stanglein, G. Internet Versus Television Advertising: A
Brand-Building Comparison. Journal of Marketing Research 15, no.5 (2014): 578–590.
6 Guillaume, Jeremy, Dawson & Greir, Stephen, “Targeting without Alienating: Multicultural
Advertising and the Subtleties of Targeted Advertising”, 2011.

BUSINESS ASSIGNMENT 6
It is important for Samsung to understand its customers as it enables the company to
reach customers effectively and improve the production of company products. Firstly,
understanding customers is important for determining the behavior of customers for effective
advertisement. Customer behavior is important for the determination of customer’s buying and
this important for effective competition in the market. Secondly, the understanding the customer
is also important for improving production since the production of products is influenced
customer’s need. Samsung has used its customer behavior and needs to design its products
especially electronic devices7.
b. Describe TWO ways in which your chosen business can attract and keep more customers.
Samsung can attract more customers to the market through product promotion and good
market penetration strategies. Firstly, in order for Samsung to reach more customers both locally
and internationally, good marketing strategies that will see the company marketing its products
in another market outside the country is essential. In addition, marketing strategies such as
intensive social media marketing campaigns are necessary to ensure that the company reaches a
huge number of customers available online through social media. Secondly, the company can
also develop clear and good market penetrations strategies that will ensure that the company
penetrates into other markets where it has not invested before. Moreover, the company can reach
more customers in countries where it has not invested through online marketing and presence.
Many competitors are currently reaching more customers through online marketing strategies
and product promotions8.
7 Payne, Adrian, & Frow, Pennie, Developing superior value propositions: a strategic marketing
imperative. Journal of Service Management, 25 no.2, (2014): pp.213-227.
8 Barkham, Patrick, Samsung: Olympic smartphone firm aims for big global wins. The Guardian.
London: Guardian News and Media Limited, 2012.

BUSINESS ASSIGNMENT 7
4.
a. What is the role of ethics in your chosen business?
Ethics plays an important role in the operation and management of Samsung group
business. Firstly, ethics determines the productivity of the operation of various divisions of the
company. For instance, in the Samsung heavy industries division, the ethics determine
productivity through reducing pollution and accountability. Secondly, ethical codes of business
are used to determine the corporate responsibility of products in the market. The company has
been working on its corporate social responsibility especially with regard to the environment and
technologies that are an important feature of the company's product line. Thirdly, ethics also play
an important role in the marketing of Samsung products as the advertisement has to fulfill the
ethical standards both of honesty and accountability. When designing the advertisements that
form a major budget portion of the company, ethics is used to relay the message placed on
advert9.
b. With examples from similar or competitive businesses, describe how your chosen
business is combating Carbon Emissions and reducing Co2.
Samsung has been reducing pollution emitted into the environment to remain a corporate
responsible company in the environment. There are many different competitors that are currently
competing with Samsung within the international business environment. One example of a
competitor is Intel corporation that is also producing various technological products such as
conductors and transistors10. Intel has developed has developed many different environmental
pollution detections and monitoring systems that ensure that limited pollutant gases such as Co2
9 Draganska, M., Hartmann, W. R. & Stanglein, G. Internet Versus Television Advertising: A
Brand-Building Comparison, 2014.

BUSINESS ASSIGNMENT 8
are released into the environment. Samsung has also developed other environmental strategies
that include a theme center that shows a company's responsibility towards the environment.
Secondly, the company has developed corporate social responsibility procedures that enhance
heavy industry production with limited environmental pollution. This is similar to Google Inc
that is another competitor of Samsung. Google Inc has been in the forefront to develop
environmental strategies that ensure the business reduces the amount of carbon and Co2 emitted
to the environment11.
Conclusion
In conclusion, there are many factors that enable the business to remain effective in the
business world especially where there are many competitors. Samsung has been successful in
reaching many different international environments since its products have been successful in the
market. Some of the contributing factors that have resulted in the success of the Samsung
business in the market include ethics, technological and innovation, and marketing strategy. The
company also has environmental strategies that help reduce pollution and adverse gases into the
environment.
10 Simandan, Dragos, Iterative lagged asymmetric responses in strategic management and long-
range planning. Time & Society, OnlineFirst, 2018
11 Hern, Alex, Samsung Galaxy Note 7 production permanently ended following battery
explosions. The Guardian, 2016.

BUSINESS ASSIGNMENT 9
Bibliography
Barkham, Patrick, Samsung: Olympic smartphone firm aims for big global wins. The Guardian.
London: Guardian News and Media Limited, 2012.
Draganska, M., Hartmann, W. R. & Stanglein, G. Internet Versus Television Advertising: A Brand-
Building Comparison. Journal of Marketing Research 15, no.5 (2014): 578–
590. doi:10.1509/jmr.13.0124.
Guillaume, Jeremy, Dawson & Greir, Stephen, Targeting without Alienating: Multicultural Advertising
and the Subtleties of Targeted Advertising. International Journal of Advertising, 2, no.30 (2011):
233–258.
Hern, Alex, Samsung Galaxy Note 7 production permanently ended following battery explosions. The
Guardian, 2016. Retrieved from http://www.theguardian.com/technology/2016/oct/11/samsung-
galaxy-note-7-exploding-battery-safety-concerns
Kim, Miyoung, Samsung's marketing splurge doesn't always bring bang-for-buck. Reuters, 2013.
Pride, William, Hughes, Robert, & Kapoor, Jack, Foundations of Business, Cengage Learning, 2012, p.
311; Williams, C., McWilliams, A. and Lawrence. R., MKTG, 3rd Asia Pacific edition, Cengage
Australia, p.90, 2017.

BUSINESS ASSIGNMENT 10
Payne, Adrian, & Frow, Pennie, Developing superior value propositions: a strategic marketing
imperative. Journal of Service Management, 25 no.2, (2014): pp.213-227.
Reisinger, Don, Samsung supplier factory found to use child labor, watchdog says. CNET. The United
States 2014.
Simandan, Dragos, Iterative lagged asymmetric responses in strategic management and long-range
planning. Time & Society, OnlineFirst, 2018. https://doi.org/10.1177/0961463X17752652,.
Vujakovic, Petra, How to Measure Globalization? A New Globalization Index (NGI)". Atlantic Economic
Journal, 38 no.2 (2010): 237. doi:10.1007/s11293-010-9217-3,.